Disney is currently looking for Apple iPad owners in the Los Angeles area to help test the new ‘Second Screen Live’ app, allowing movie-goers to interact with and experience movies in a whole new way. Beginning tonight, Disney will offer several screenings of Tim Burton’s Nightmare Before Christmas employing the app which will allow guests to ‘participate in fun challenges, speed trivia, sing-alongs and more for the chance to win prizes and play against other fans in the audience.’
With Apple’s iPad dominating the tablet population, it’s small wonder that the emerging ‘apptivity’ market has becoming increasingly competitive at an exponential rate with companies chomping at the bit to develop creative and enticing physical objects to provide additional interactivity with the iPad and its apps. Already a pioneer in the field with its Cars app and toys, Disney is once again looking to set the bar, this time with the Disney Creative Studio by eKids.
It’s not a new concept at the core, but Disney Interactive (NYSE:DIS) plans on launching a new platform dubbed ‘Disney Connected Learning’ in late 2012/2013 which will allow parents to actively monitor their child’s performance in learning-related activities. What makes this particular implementation unique is that it will run under Apple iOS and Amazon Kindle devices, along with Facebook and other platforms, and encompass more than thirty separate games throughout the year, featuring familiar Disney characters as they educate players via Disney’s Learning System. In addition, an API will be exposed that will allow third party developers to integrate Disney’s K-5 curriculum which was developed in partnership with Stanford University and the University of Georgia. The native and third party apps will allow to progressively test skills with the child and report back to a separate parent-specific app that will allow feedback on the child’s progress.
Disney Publishing Worldwide announced today the release of Frankenweenie: An Electrifying Book, based on Walt Disney Studios’ highly anticipated stop-motion animated film directed by Tim Burton, Frankenweenie, in theaters October 5, 2012. Capturing the creative process from concept to completion, the interactive book integrates videos, vibrant music, and original sketches to offer readers a fully immersive behind-the-scenes look into the making of the movie. Available on the iBookstore, this book is Disney Publishing’s first to be created with Apple’s iBooks Author.
An instant* success (* just add water!), the game went on to introduce several free expansion packs, two variants of gameplay and spinoff apps including ‘Where’s My Water? FREE’ and ‘Where’s My Perry?,’ based on the popular Disney television series, ‘Phineas and Ferb.’ Before long, an entire line of plush and other collectibles were introduced and the loveable reptile is set to star in his own web series before long.
After topping the iTunes app charts for months, what is Swampy the Gator from the Disney Mobile franchise, ‘Where’s My Water?’ going to do next? He’s going to Walt Disney World, of course! Maybe sneaking in a bath or two first though.
Disney Parks has quietly launched SWAMPYATDISNEY.COM, a mobile mini-site that shares the above image along with the following teaser:
They’ve done it again! And by ‘they,’ I mean Disney Mobile’s Creature Feep, and by ‘done it again,’ I mean created something almost entirely new. Disney Mobile today launched ‘Where’s My Perry?‘ for Apple iOS and Android devices and the newest entry into the immensely popular ‘Where’s My Water?’ has already been garnering raves from fans of both Swampy the Gator and Disney Channel’s ‘Phineas and Ferb.’
Now that Disney (NYSE:DIS) has finally gotten its ‘TV Everywhere’ initiative off the ground, as we first reported earlier this month — with even more networks such as ABC Family on the way, along with cable providers beyond Comcast — the focus now shifts to Disney’s extensive film collection.
An announcement made last week on Disney Movies Online has raised some eyebrows, causing some to ponder if DSAA/Keychest’s time has finally arrived. Certainly the changes coming to DMO on June 27 are worth the contemplation: accounts for those under 13 not permitted; accounts only for United States users; and a slew of films that won’t be available for viewing online for the foreseeable future.