ABC News today announced the release of a new application for the Apple iPad, available in the Apple App Store. The new application takes full advantage of the form and functionality of the iPad, using as the principal navigation tool a unique interactive three dimensional globe on which news stories appear. The launch of the ABC News iPad app marks the second time in recent months that the Disney/ABC Television Group has created an innovative video offering for the new platform. In April, DATG became the first to bring ad-supported video to the iPad via the acclaimed ABC Player app which has proven to be tremendously successful, with more than 928,000 downloads and 5.9 million episodes started in just over three months.
The Walt Disney Studios has launched a new Disney Movies app, exclusively for the Apple iPad, that lets users discover more about current and classic Disney movies. The app is part of the continuing effort to engage fans and provide them with access to their favorite Disney movies on the platform they prefer.
“The Disney Movies app is a perfect way for our fans to learn more about the amazing creative content that is currently available from The Walt Disney Studios,” said Greg Brandeau, the Studios’ Chief Technology Officer. “Whether they want to head straight to their local theater, buy the latest Blu-ray or DVD, download the newest digital release on their iPad, or search and discover new details about our films, the Disney Movie app provides fans with a dynamic and engaging experience.”
Although it’ll still be another couple of days before anyone can actually experience them on the new iPad from Apple, the iPad apps floodgates opened today and Disney quickly debuted and previewed a slew of iPad exclusives from all across the Walt Disney Company family.
Disney Digital Books has offered up a couple of its interactive storybooks in the form of Toy Story and Toy Story 2, even offering the former for free. The Toy Story 2 Read-Along is $8.99 but that also includes a one month’s subscription to the online service where hundreds of interactive Disney books are already online with more added monthly. In addition to the Toy Story iPad apps, Disney Publishing will soon be offering apps featuring stories from The Princess and the Frog, Phineas and Ferb, Winnie the Pooh and — of course — Toy Story 3.
As part of its ongoing strategy to provide original creative content where and how consumers want it, Disney will offer applications from all of its businesses on the new Apple iPad.
The ABC Player app extends the reach of ABC.com’s full episode player onto the iPad. iPad users will have the ability to watch free, ad-supported episodes from approximately 20 popular ABC series through a wi-fi connection. The application will also allow iPad users to purchase downloads of episodes via the iTunes store. The ABC iPad app brings the full experience of ABC.com’s Emmy Award-winning full episode player to a touch-screen, handheld device for the first time. Additionally, the ABC.com site is now optimized for the iPad, complete with full-functionality for all its features, including short-form video.
Disney Publishing Worldwide has built two original “Toy Story” read-along apps for the iPad, both combining Disney stories and unique activities with cutting edge technology. Each “Toy Story” read-along is an immersive multimedia experience – the books feature video from the feature films, karaoke and voice record features, the voices of Tom Hanks and Tim Allen, songs from the movies, original games, and even an interactive coloring feature that lets kids finger-paint with up to 10 fingers on the screen. The “Toy Story” app is free and the “Toy Story 2” app is $8.99 and comes with a one month free subscription to disneydigitalbooks.com. In addition, new “Disney Princess,” “Phineas & Ferb,” “Winnie the Pooh” and “Toy Story 3” apps will go live on the iPad later this spring.
Disney Online has built a custom iPad version of its flagship website, Disney.com, which focuses on exclusive video content. iPad videos featured at launch include new scenes from highly-anticipated Disney films “The Sorcerer’s Apprentice” and “Prince of Persia: The Sands of Time,” full-episodes of popular Disney Channel and Disney XD series “Hannah Montana,” “Wizards of Waverly Place,” “Suite Life on Deck” and “Phineas & Ferb,” and a new Muppets music video, “Stand by Me.”
“The iPad provides a very compelling consumer experience, and we are pleased to have new forms of original, interactive content on this great device,” said Bob Iger, President and CEO, The Walt Disney Company.
In addition to the ABC player and “Toy Story” read-along apps, Disney, ABC and ESPN will launch the following applications: