The Emmy Award-winning reality series “Jamie Oliver’s Food Revolution” has received a second season pick-up and will premiere later this season on ABC. In the new season, Jamie Oliver, the impassioned chef, TV personality and best-selling author, will bring the revolution to the nation’s second largest city of Los Angeles, CA and take on his biggest challenge yet. The series, which recently won the 2010 Emmy Award for Outstanding Reality Program, will run for six episodes.
ABC Family is launching its “Live Huge” campaign, a new health initiative in support of the network’s upcoming one-hour scripted series, “Huge.” The initiative, which runs across multiple platforms on the network, including on-air, online, and off-air, kicks off with a national bus tour beginning in Michigan on Friday, June 18. The “Live Huge” Bus will continue to make stops at festivals and fairs across the country throughout June and July 2010. “Huge,” starring Nikki Blonsky, premieres on ABC Family on Monday, June 28, at 9:00PM ET/PT.
The “Live Huge” Bus, wrapped in white, will serve as a blank canvas that will allow people to share how they “live huge” by writing messages directly on the bus that tell how they live their lives to the fullest. With each stop, photos of people signing the bus will be uploaded to abcfamily.com for use on the site’s digital mosaic – “The Live Huge Wall.” Additionally, ABC Family will be distributing recipe booklets featuring healthy recipes from two cookbooks by Jamie Oliver and published by Hyperion Books – Jamie’s Food Revolution (available now) and the soon-to-be-released Jamie’s America (coming in October).
The bus tour will kick off at Hamburg Family Fun Fest (Hamburg, MI) on Friday, June 18 and will continue on to make stops including:
Nearly one-third of American children are either overweight or obese, according to recent reports. That’s why National PTA® and Jamie Oliver, renowned chef and TV personality, created a toolkit for parents and families that features easy-to-use information on nutrition and physical activity.
“National PTA is working to mobilize parents and families to end the nation’s growing childhood obesity epidemic. By giving them the resources they need, like this toolkit, we are empowering families to eat healthy foods and to be active together,” said Charles J. “Chuck” Saylors, National PTA President. “Now more than ever, it is important to act and provide solutions and tools for families to address this important issue.”
Jamie Oliver is here to start a revolution. The impassioned chef, TV personality and best-selling author is determined to take on the high statistics of obesity, heart disease and diabetes in this country, where our nation’s children are the first generation not expected to live as long as their parents. Oliver is inviting viewers to take a stand and change the way America eats, in our home kitchens, schools and workplaces, with the thought-provoking new series, “Jamie Oliver’s Food Revolution,” debuting FRIDAY, MARCH 26 (9:00-10:00 p.m., ET) on the ABC Television Network. The series is produced by Ryan Seacrest Productions and Fresh One Productions.