With an economy in the red, The Disney Store appears to have carte blanche with a blue sky concept in which new and existing Disney Stores will feel less like a store and more like a miniature Walt Disney World. The New York Times recently explored some of the potential of the new retail-less shops as provoked by Apple co-founder and Disney board member Steve Jobs.
At a proposed cost of nearly $1M per store for the makeover, innovations include embedded chips in products that invoke interaction with the store’s environment. A concept that’s not too entirely off given the pending reality of RFID chips being introduced en mass to the retail market for inventory control and quick checkouts.
It’s also not that far off in the sense that even if it doesn’t move product, it will undoubtedly build and enforce a brand loyalty to Disney. During his presentation at the D23 Expo, Disney Store President Jim Fielding unabashedly promoted DisneyStore.com (formerly DisneyShopping.com) as the shopping destination for the company’s line of Disney products. While being very careful not to dismiss the importance of a brick and mortar location, Fielding highlights the online operation as a single location accessible to virtually everyone where it’s much easier to keep all items and sizes in stock.
You can read the full article on the ‘Imagination Park’ reboot concept here.
Disney Consumer Products Unveils D23 Expo Plans: Dream Home, Tiana Wedding Gown, Lifesize LEGO Mural, So Much More
ANAHEIM, Calif. — August 20, 2009 — Disney’s spectacular product lines will come to life like never before in over 20,000 square feet of fun-filled interactive experiences and activities at the inaugural D23 Expo, where the entire world of Disney will come together under one roof at the Anaheim Convention Center in California from Sept. 10-13. Disney Consumer Products (DCP) will treat fans to a sneak peek of the latest and most innovative Disney products as well as the chance to meet and hear from the artists and designers that bring them to life.
D23 Expo attendees will have the premier opportunity to visit the first-ever Disney Dream Home, stroll through 30 years of history of Disney-inspired Hallmark keepsake ornaments, witness Disney Fine Art created right before their eyes, and immerse in the magic of a Disney Fairy Tale Wedding where guests will get a first look at the yet-to-be-unveiled Princess Tiana wedding gown inspired by The Princess and the Frog. They will go behind the scenes of Disney products through a series of events and presentations including fashion shows, art galleries, appearances by best-selling authors such as Ridley Pearson and artists such as Thomas Kinkade, and seminars describing the creative process by Disney toys and electronics designers.Plus, they will be part of a special introduction to the history and future of Disney Store by Disney Stores Worldwide president, Jim Fielding, and much more.
There will be fun for the whole family at the Disney Creativity Center hosted by Crayola, the Disney Princess Story time and Royal Manners event, the Baby Einstein World of Discovery Center, and a magnificent live LEGO building event of Disney characters with the help of Master Builders.
Categories: D23 Expo, Merchandise Tags: 20K Leagues Under the Sea, Baby Einstein, BOOM! Studios, Collectibles, Crayola, D23, D23 Expo, Dave Barry, DCP, Disney Dream Home, Disney Store, Don Hahn, eFX, eFX Inc., Hallmark, Jason Surrell, Jim Fielding, LEGO, Mickey By, Mindstyle, Nautilus, Princess and the Frog, Retro 51, Ridley Pearson, TDS, Thomas Kinkade, Tiana, VCD