ABC Family and Build-A-Bear Workshop Buddy up for New Family Holiday TV Classic, Events

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BURBANK, Calif. (Oct. 15, 2009) – ABC Family and Build-A-Bear Workshop® are coming together to create a little holiday “hoofla” this season as the network debuts an animated special that marks the first time in the retailer’s 12-year history that its plush animals are brought to life on television. “Holly and Hal Moose: Our Uplifting Christmas Adventure,” a one-hour feature movie, makes its nationwide premiere on ABC Family on Tuesday, Nov. 24 at 7:00 PM ET/PT (with an encore presentation on Saturday, Nov. 28 at 10 AM ET/PT). The television special is based on a book and series of webisodes that introduced Holly and Hal Moose last year and captured their holiday antics, powerful imaginations and love of adventure.

“Holly and Hal” features Meaghan Martin (“10 Things I Hate About You,” “Camp Rock”) and Jonathan Morgan Heit (“Bedtime Stories”) as the voices of Easton and Weston (respectively), two high-strung elves who monitor the North Pole Weather Center. In addition, an exclusive theme song, “When You Dream,” was created for the movie by Tena Clark, award-winning music producer, song writer and CEO/chief creative officer of DMI Music & Media Solutions.

“Holly and Hal were our first characters to inspire a storybook, and now they’re the first to become movie stars,” said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. “The tale of this antlered-sibling duo is meant to inspire people to follow their dreams – no matter how big they seem. It’s a classic holiday adventure that offers families the opportunity to start a new tradition of watching it together each season.”

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