‘Avengers’ on 3D Blu-Ray September 25; Second Screen Coming to iPhone in July

Coming this fall, the third highest-grossing movie of all time and the #1 movie in the world, Marvel’s The Avengers assembles as you’ve never seen it before on Blu-ray 3D™, Blu-ray™, DVD, Digital and On-Demand platforms on September 25, 2012. In anticipation of this release, Marvel is also launching an all-new App in July — ‘The Avengers Initiative: A Marvel Second Screen App’ (available for the first time on iPhone) — that gives fans unprecedented access to exclusive content building up to the home entertainment release.

Providing viewers with the ultimate in-home experience, the premium 4-Disc Blu-ray Combo Pack provides 5-unique ways to enjoy Marvel’s The Avengers (on Blu-ray 3D, Blu-ray, DVD, Digital Copy and Digital Download of ‘Avengers Assembled’ Music from and inspired by the film) and brings to life the Super Hero team-up of a lifetime in a whole new dimension on Blu-ray hi-def with stunning visual effects, superior sound and unparalleled bonus content.

Extras include a gag reel (a first for a Marvel Studios film), the chance to hear from the cast and Joss Whedon on their experiences in bringing these larger than life characters to the big screen, a behind-the-scenes look at the groundbreaking visual effects and stunning cinematography, the creation of S.H.I.E.L.D.’s Helicarrier, Soundgarden’s ‘Live to Rise’ Music Video, deleted scenes and more!

Also for the first time ever, fans will be able to enjoy even more of the Marvel Universe via the all-new ‘The Avengers Initiative: A Marvel Second Screen App.’ By downloading this onto a secondary device, consumers will be able to gain unprecedented access to exclusive content building up to the home entertainment release on September 25. Pieces will be unleashed bi-weekly in July & August and weekly in September leading up to a full immersive experience accompanying the film on Blu-ray.

Content includes special access to the S.H.I.E.L.D. database, becoming a S.H.I.E.L.D. agent, invitations to ‘special missions’ either remotely or in the field, links to character profiles, stories and scenes, interactive Marvel digital reader comic books and more. App owners will receive push notifications whenever new content is uploaded and available for their viewing.

The full range of Marvel’s The Avengers home entertainment offerings and bonus features are as follows:

BLU-RAY BONUS FEATURES:

• Audio commentary by director Joss Whedon
• Marvel One Shot: Item 47
• Second Screen
• Gag Reel
• Deleted Scenes
• Alternate Opening – Maria Hill Interrogation
• Extended Scene – Loki & Barton Strategize
• Steve Rogers – Man Out of Time
• Nick Fury & World Security Council
• Extended Viaduct Fight – Raw Footage
• Fury & Hill Discuss the World Security Council
• Extended Scene – Banner and Security Guard
• Alternate Ending – Maria Hill Interrogation
• Featurettes
• A Visual Journey
• Assembling the Ultimate Team
• Soundgarden Music Video – Live to Rise