Though it’s been promoting the program for well over a year and has even since changed the name of it, it appears that The Walt Disney Company (NYSE:DIS) may be finally ready to unveil its ‘Disney Movies Anywhere’ (formerly ‘Disney Studios All Access’) initiative.
The Walt Disney Company is semi-quietly preparing to launch its much-hyped and talked-about ‘Disney Studios All Access’ (DSAA) offering which essentially allows fans who have purchased a Disney film to then access that film across all mediums and multiple devices, including on-demand streaming, at no additional cost — ever. The service was first teased in the guidebook for the 2011 Disney D23 Expo with not much more information than the service will be ‘coming soon.’ Late last week, a micro website with a teaser video (below) has been created to promote the new service which lists the following titles available at launch: Pirates of the Caribbean: Curse of the Black Pearl, Toy Story 3, TRON: Legacy, Prince of Persia: The Sands of Time, Tangled, Pirates of the Caribbean: At World’s End, Wall-E, UP, Alice in Wonderland, Snow Buddies, The Lion King, Disney’s A Christmas Carol, Enchanted, Secretariat, Cars 2, High School Musical 3.
Another day, another series of domain names being registered by Disney.
The domain name that stands out the most is BILLIONDOLLARFRESHMAN.COM which sounds like it could be an upcoming film either for Walt Disney Studios, DreamWorks or Disney Channel. Replace the B with an M and you have what sounds like could have been a Kurt Russell live action comedy from Disney in the 70s.
For its Keychest technology, Disney has also registered KEYCHESTLAB.COM and KEYCHESTLABS.COM. It is speculated that Disney will be licensing the technology, so this will probably be an opportunity to showcase or sell the technology moreso than a consumer destination.
The US Patent Office has recently published a patent application by Disney Enterprises which appears to be the groundwork for Disney’s announced digital rights management (DRM) technology dubbed ‘Keychest.’
The technology is intended to allow an individual to purchase the right to a movie or a song or book or any other type of protected content and be able to play that same content on any number of multimedia devices with just the single purchase. For example, songs purchased through iTunes are limited not just to iPod/iPhone/iTunes devices, but specific ones. With ‘Keychest’ technology, that song might also be able to be played on a PC using any copy of iTunes (or even another application), on any other mobile device, etc. The same would apply for movies. For example, purchase the latest Disney film on DVD and immediately be able to stream it on your friend’s computer or play it on your cell phone, all at no additional cost.
Bloomberg reports that Disney and Starz are in negotiations concerning future exclusivity the network has to upcoming releases from Walt Disney Studios. Currently, the Starz cable network has first rights to live action films from Disney and wishes to continue the option for as long as five years, but at dispute is the digital rights to the films which Starz would would be able to farm out to online services such as Netflix, whereas Disney is reportedly looking to prevent Starz from having such capabilities.
This shouldn’t come as any surprise, however, as Disney has been generating news lately with Iger constantly promoting Disney’s own subscription-based services, not to mention the forthcoming Keychest technology.
The Walt Disney Company has just registered a series of domain names whose names imply that they’re intended for use with the recently announced ‘Keychest’ technology in which a subscriber can purchase rights to a Disney film and then watch it on-demand via any Keychest-accessible client, including PCs via the internet and on mobile phones.
Although it’s likely that some (or most (or even all)) of the names may not be put into effect, it’s a good sign that the company is furthering its plans to bring the digital locker to fruition. The names registered include: DISNEYDIGITALLOCKER.COM, DISNEYLOCKER.COM, DISNEYONLINEMOVIES.COM, DISNEYPLAYER.COM, DISNEYSTUDIOMOVIES.COM, DISNEYVAULTONLINE.COM, MYDISNEYMOVIESONLINE.COM, MYDISNEYONLINEMOVIES.COM, MYDISNEYVAULT.COM, WALTDISNEYMOVIESONLINE.COM and WATCHDISNEYONLINE.COM.