Kohl’s Offers Exclusive Toy Story Books and Plushes for $5 to Benefit Children’s Health and Education
Buzz Lightyear and Woody return to theaters in Disney/Pixar’s Toy Story 3, opening in June, but they’re making a stop at Kohl’s Department Stores (NYSE: KSS) first. Get ready for a Toy Story adventure with exclusive books and plush toys from the hit films. Buzz Lightyear, Woody, and Rex the Dinosaur, along with coordinating Toy Story and Toy Story 2 books from Disney Book Group, are available at Kohl’s for just $5 each through the Kohl’s Cares for Kids® program, with 100 percent of the net profit from the sale of these items benefitting children’s health and education initiatives nationwide. Since the program’s inception ten years ago, Kohl’s has turned $5 merchandise into more than $150 million to help make a positive difference in the lives of children.
“This season, the Kohl’s Cares for Kids program gets kids excited about reading by bringing the magic of movies into living rooms by offering Toy Story books and plush toys,” said Julie Gardner, Kohl’s executive vice president and chief marketing officer. “When opening a book to relive the Toy Story adventure with their kids, customers can also feel great knowing that, at Kohl’s, $5 helps make a positive difference in their community.”
All items are available for just $5 each at more than 1,000 Kohl’s stores nationwide or online at Kohls.com.
In addition to the merchandise program, Kohl’s Cares for Kids features the Kohl’s Kids Who Care® Scholarship Program, which recognizes more than 2,100 young volunteers with a total of $410,000 in scholarships and prizes this year; the A-Team Program, which encourages associate volunteerism and provided more than $10 million in grants to youth-focused nonprofit organizations last year alone; and fundraising gift cards for schools and youth-serving organizations. For more information, visit www.kohlscorporation.com.
Already resonating with young, edgy female consumers as a Junior and Girls lifestyle brand, Abbey Dawn by Avril Lavigne in collaboration with Disney Consumer Products will roll out an exclusive, limited edition collection of apparel inspired by the new upcoming epic 3D fantasy adventure, Disney’s Alice in Wonderland, in U.S. theatres March 5. The trend-right, affordable collection, which blends Avril’s rock and roll vibe with the title character’s sense of imagination will debut in Kohl’s stores nationwide and on Kohls.com on March 5th.
Featuring special details that incorporate Wonderland, the collection consists of Abbey Dawn’s best selling styles including graphic tees and denim. Soft jersey vintage burnout tees illustrate the iconic stop-watch graphic paired with a feminine ruffle touch. Other tees feature sayings such as “At Least We Love Each Other” with spade and fleur-de-lis detailing. Cream pinstriped twill shorts with black suspenders and a pink bow also feature a complementing hooded jacket with a “Shrink Me” silk screen. Rounding out the collection are Abbey Dawn boyfriend jeans with suspenders and black jersey and a pink printed silk tank dress with exposed zipper. Prices range from $28 for printed tees to $54 for denim.
“I am a huge fan of the Alice in Wonderland story and am beyond thrilled that Disney has joined this venture with Abbey Dawn to celebrate the launch of Mr. Burton’s film,” says Lavigne. “Kohl’s is a great partner for my brand, and together we look forward to bringing this limited-edition product to our customers.”