ABC Gives Lane Bryant Lingerie Ad a Big Beautiful Woe, Man

According to Lane Bryant, the retailer catering to plus-sized women, ABC initially rejected a television advertisement featuring a new line of intimate apparel that it had hoped to air during an episode of Dancing with the Stars. Lane Bryant claimed that the ad for its Cacique line was no more provocative than other commercials from retailers such as Victoria’s Secret and bra manufacturer Playtex that are routinely aired on network television during the same or similar time periods. Although Playtex does run ads for fuller-figure women (although not quite as daring), Lane Bryant called foul on the basis of size discrimination.

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