‘One More Disney Day’ Tied to Leap Day Festivities, New Year’s Eve Surprise Announcement

Disney Parks and Resorts almost had us. Back in August, we revealed that we had learned Disney Parks and Resorts was working on something dubbed ‘One More Disney Day.’ Due to the timing (close to when new campaigns were usually announced) and the Disney D23 Expo looming ahead, we naturally made the assumption that it must be the campaign for the 2012 year.

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Hint: Walt Disney World’s New Year’s Eve Surprise Includes Disneyland (and 24 Hour Parties)

How many months have 29 days? All of them if it happens to be a leap year and that aspect of 2012 seems to be the cornerstone of what Disney Parks and Resorts is billing as a big New Year’s Eve ‘surprise announcement.’ Leave it to Disney Parks to schedule and pre-premote their spontaneous surprises.

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