Disney Parks and Resorts almost had us. Back in August, we revealed that we had learned Disney Parks and Resorts was working on something dubbed ‘One More Disney Day.’ Due to the timing (close to when new campaigns were usually announced) and the Disney D23 Expo looming ahead, we naturally made the assumption that it must be the campaign for the 2012 year.
Well months came and went and we ended up sporting egg on our face as we found out Disney Parks went ahead and created a page dedicated to ‘One More Disney Day.’ The problem? It ended up seeming more like a blase sales pitch then anything else. Hey, stay another day. Why not? Why not indeed.
Dismissed. Rejected! Why it was more than we could bear. It looks like our hopes of breaking news of the next Disney Parks campaign, as we had done with the ‘Let the Memories Begin‘ campaign, were shattered.
Fast forward to earlier this month and we revealed that not only does the hyped up New Year’s Eve announcement apply to Walt Disney World, but Disneyland as well, along with rumored and somewhat well-founded expectations that the announcement will involve parks at both resorts remaining open all night leading into leap day, February 29. A leap day at Disney Parks? It does sound like ‘One More Disney Day,’ no?
According to a guest who attended the Disney Parks Christmas Day Parade taping at the Magic Kingdom, Banks Lee, co-hosts Mario Lopez and Maria Menounos mentioned ‘One More Disney Day’ during their patter. Whether the slogan applies to the year-long campaign or just to leap day remains to be seen.
It’s also unclear, if in fact the parks will remain open for more than 24 hours straight, how ticketing will be handled or if it will be a hard-ticketed event requiring separate admission.
What we do know is that Disney Parks has registered ONEMOREDISNEYDAY.COM, which currently goes nowhere, as well recently registering its Spanish equivalent, UNDIAMASDEDISNEY.COM.
How many months have 29 days? All of them if it happens to be a leap year and that aspect of 2012 seems to be the cornerstone of what Disney Parks and Resorts is billing as a big New Year’s Eve ‘surprise announcement.’ Leave it to Disney Parks to schedule and pre-premote their spontaneous surprises.
The internet buzz around the surprise announcement, which is anticipated to be revealed live on the ABC television network on December 31 during ‘Dick Clark’s Rockin’ New Year’s Eve’ television event. The announcement was first revealed through a news update on the official Walt Disney World site under a headline promoting 2012 as ‘The Year of More Magic.’ With quite a bit to highlight in 2012, including the first phase opening of the New Fantasyland Magic Kingdom expansion, it’s plain to see that Walt Disney World is ready to make every day count in the upcoming year.
But what’s good for the goose is good for the gander and the Disneyland Resort has plenty to celebrate in 2012 itself in that regard, in particular the Disney California Adventure re-do and expansion with Cars Land. And that’s why they too are part of the big New Year’s Eve ‘surprise announcement’ according to this update which offers to get 2012 off to a magical start.
So just what does Disney Parks and Resorts have up their sleeves? Guesses have run rampant across the net, though most appear to be Walt Disney World-centric (as the Disneyland portion seems to have been lost along the way). The most likely ‘surprise’ is that both the Walt Disney World and Disneyland Resorts will be open for 24 hours on February 28 – 29. Not only is this without precedent, but this thread on Micechat, which claims the news came from a source inside The Walt Disney Travel Company, was posted weeks before the Walt Disney World (and subsequent Disneyland) pre-announcements were made.
NOTE: As of now, this information is UNCONFIRMED. Do not book a vacation based solely on this information. You would do so at your own risk.