Toy Fair 2010: LEGO Presents Pixar DUPLO Playsets, Toy Story 3 and Prince of Persia LEGO Sets (SPOILER ALERT)
I was able to briefly penetrate the LEGO fortress (which, despite being bright yellow on the exterior, was constructed of something much more durable than plastic) and get a sneak peek at all of the new Disney branded LEGO and DUPLO sets we can expect to see in 2010.
Solidifying the recent licensing of Disney to LEGO, 2010 marks the first year that LEGO will be introducing Disney-branded DUPLO for the younger set. In this case, we have two series coming out in the first half of the year for Disney/Pixar’s Toy Story and for Disney/Pixar’s CARS. I have to confess I find the DUPLO sets to be absolutely adorable and I wish I could share photos with you but despite being in possession of the box artwork, it’s all preliminary so I’m not allowed to share, but I’m sure you won’t be disappointed.
With LEGO, we have a few more Toy Story sets being released in conjunction with the theatrical release of Toy Story 3. These sets are focused on the film and thus some of the characters and concepts behind the playsets will be spoilers. The same could be said for the Prince of Persia releases, so consider yourself warned.
Note: this is a continuation of an article that begins here.
After the presentation was complete, I was able to speak a little bit to Lee Unkrich who graciously posed for some photos and entertained my questions, particularly on how his recent inspirational decision to auction his own personal Pixar memorabilia on eBay to raise money for Haiti disaster relief went (he provided a guesstimate on the total and he and the legions of Pixar fans did impressively well, that much I will say). So congratulations to Lee for the generous donation as well as for the film.
I also got to speak at length with Chris Heatherly, Disney Consumer Products’ General Manager & Vice President of Toys, on various topics (all Disney) as well as received some personal demonstrations of some of the new toys.
By far, most of the toys presented at the event were from Mattel with demonstration models including the Buzz Lightyear Deluxe Action Wing Pack and the Toy Story 3 Action Links Playsets.
I was most surprised with the Buzz Lightyear Wing Pack, both for the better and for the worse. On the pro side, I was completely expecting the Wing Pack to be restricted to child size, but the backpack/strap style actually fits adults surprisingly well. On the con, the wings are motor-controlled, not spring release so they expand a bit slower than one might perhaps hope (but it’s doubtful many kids will notice or care). On the motor action, a representative for Mattel told me that there is actually a mechanism in place to respond if the wings end up being forced by small hands, so that the mechanism is virtually indestructible, so that is a good thing. Overall, it is pretty neat with large ‘LED’ lights that light up and blink when the wings expand at the press of the giant red button (which contracts the wings at the next press) and features popular Buzz phrases, both automatically and at the press of other buttons, just like the real toy. Using accelerometer technology, when the child (or adult) bends over at about 30 degrees or so (and more), the wings automatically make flying noises and light up and also respond in kind to the swaying movement as the Space Ranger-to-be runs/flies/falls-with-style around.
For the Action Link playsets, individual sets of varying sizes and prices link up to produce a wacky series of Rube Goldberg-esque events. There will be five sets at launch, of which three were on display at the event (though I did manage to see the other two at the Mattel showroom) and the gimmick is that the sets (which incidentally are purely mechanical, so no batteries needed) can be arranged in any order, changing the whimsical sequence with each arrangement. I did find resetting the sets trying my patience at times because they each operate with a hair trigger and — just like with setting up dominos — it’s frustrating to be in mid-setup and inadvertently fire off half of the sets, forcing you to attempt to reset them again. Still, there is quite a bit of fun and novelty value to it despite some of the inevitable setbacks (maybe teaching patience also makes it an educational toy).
Not presenting at the International Toy Fair, but well represented at the event was original Toy Story licensee and innovative toy developer Thinkway Toys. Of course a ‘LOT’ of attention went the way of Lotso, the overly fluffy pink male bear who happens to be strawberry scented (although maybe a tad more Frankenberry than strawberry), but Thinkway has quite a few more new exciting products to share with Toy Story 3.
There is, for example, the Toy Story Collection Mr. Potato Head. Or rather the Animated, Talking, Part Popping Action Mr. Potato Head. The very animated and vocal potato responds to voice and eagerly chats away and entertains, but he’s always just one loud noise away from exploding, sending his body parts scattering in all directions. He also has the capability of realizing when the wrong parts are in the wrong place (purely G rated of course, he is a Playskool toy afterall).
Tucked away with the rest of the Thinkway Toys on display, I also managed to catch a glimpse of both Jessie and Bullseye who have been added to the collection. Yeehaw!
But speaking of incredibly horrible reverse-segues, on the former topic of Playskool and Mr. Potato Head, Hasbro is introducing a set of Toy Story 3 themed Potato Heads including Spud Lightyear and Woody’s Tater Roundup (Reach for the Fry!) which were on display. I also understand there will even be a Mrs. Potato Head themed as Jessie.
Another product on display from Hasbro that I’m particularly excited about is a Toy Story themed edition of the classic electronic boardgame of Operation. Buzz. Aliens. Probe. Need I say more?
In the gallery of photos below, you’ll see many more of the Toy Story 3 products you can expect to see in stores within the next few months. With around 250 new products from about 20 different licensees, I promise there’s plenty more to come than just what you’ll find here, especially from Mattel who I’ll cover a bit more in a future article.
I was extremely fortunate to attend an event earlier this week in which Disney Consumer Products launched dozens of new toys from Mattel, Thinkway Toys, LEGO, Hasbro and JAKKS Pacific, just some vof the licensees for Toy Story 3 products with the aid of some very special guests.
Held at Gotham Hall in the Herald Square area, the space was magically transformed into the Sunnyside Daycare Center featuring oversized props, shrinking us all down to toy size. An over-sized chair provided an appropriate photo opportunity while Woody, Jessie and Buzz Lightyear were on hand to greet guests and to take complimentary photos.
To kick off the presentation, Mary Beech, Vice President/General Manager for Global Studio Franchise Development at Disney Consumer Products, talked about the previous night’s event at the Toy of the Year Awards in which John Lasseter was inducted into the International Toy Hall of Fame. We were shown the mini-documentary that was shown during the awards show which focused on Lasseter’s contributions to the industry and featured many of his colleagues at Pixar as well as his wife, Nancy, and his three sons who spoke of receiving a Buzz and Woody for Christmas after Toy Story had first been released.
[SinglePic not found]Lasseter took the stage next and talked about the genesis of the toy story franchise — how the idea was hatched after witnessing his niece’s approach to toys and wondering how the toys would react if they were alive. After implementing some of the concept in the Pixar short Tin Toy, he talked about how the story was made to be able to reach an older audience by giving the toys neuroses such as Rex’s expectation to be the fiercest creature on earth despite his tiny little arms or Mr. Potato Head’s chip on his shoulder because his body parts are always being removed and re-arranged. Of course, Lasseter says, a toy’s biggest fear is being outgrown, leading into a key plot point in Toy Story 3 in which the toys are led to believe that a daycare center is nirvana — a ‘retirement home for toys’ — in which there will always be a steady flow of children needing the toys and no need to become emotionally attached to the kids as they come and go.
D23 Expo: Attendees (and John Lasseter) Create Massive LEGO Mural; Sneak Peeks at New Releases (Video)
The showpiece at the D23 Expo LEGO booth was definitely the 8×15 foot mosaic featuring a photo of Walt Disney and the D23 Expo official portrait by Tim Rogerson.
The mural, which consists of more than 150,000 1×1 bricks (in 19 colors), was assembled over 3 1/2 days by thousands of D23 Expo attendees. Each volunteer was handed a randomly chosen color-coded square to which the individual bricks were attached.
Below, we are delighted to offer you a time-lapse video of the mosaic being created:
Also in attendance was one of two Buzz Lightyear statues made entirely of LEGO bricks. Standing at around 5’3″, Buzz consists of about 40,000 LEGO bricks and took 3 Master Builders 250 hours to complete.
If that’s not enough, we also got a first look at upcoming releases from the new venture between Disney Consumer Products and LEGO. On display were the initial series of Toy Story LEGO products, five kits in all, as well as some figures from the upcoming Prince of Persia line. We understand that the Toy Story LEGO collection will be released in January 2010 with additional sets based on Toy Story 3 out in May 2010.
It’s the eve of D23 Expo and Mickey’s hard at work making sure everything goes off without a hitch. Join Mickey Mouse as he checks out The Treasures of the Walt Disney Archives and all sorts of things going up for the Expo like the 5’3″ Buzz Lightyear made entirely of LEGO bricks and the fully interactive Storytellers’ Sandbox from Walt Disney Imagineering. Footage courtesy of Disney.
Disney Consumer Products Unveils D23 Expo Plans: Dream Home, Tiana Wedding Gown, Lifesize LEGO Mural, So Much More
ANAHEIM, Calif. — August 20, 2009 — Disney’s spectacular product lines will come to life like never before in over 20,000 square feet of fun-filled interactive experiences and activities at the inaugural D23 Expo, where the entire world of Disney will come together under one roof at the Anaheim Convention Center in California from Sept. 10-13. Disney Consumer Products (DCP) will treat fans to a sneak peek of the latest and most innovative Disney products as well as the chance to meet and hear from the artists and designers that bring them to life.
D23 Expo attendees will have the premier opportunity to visit the first-ever Disney Dream Home, stroll through 30 years of history of Disney-inspired Hallmark keepsake ornaments, witness Disney Fine Art created right before their eyes, and immerse in the magic of a Disney Fairy Tale Wedding where guests will get a first look at the yet-to-be-unveiled Princess Tiana wedding gown inspired by The Princess and the Frog. They will go behind the scenes of Disney products through a series of events and presentations including fashion shows, art galleries, appearances by best-selling authors such as Ridley Pearson and artists such as Thomas Kinkade, and seminars describing the creative process by Disney toys and electronics designers.Plus, they will be part of a special introduction to the history and future of Disney Store by Disney Stores Worldwide president, Jim Fielding, and much more.
There will be fun for the whole family at the Disney Creativity Center hosted by Crayola, the Disney Princess Story time and Royal Manners event, the Baby Einstein World of Discovery Center, and a magnificent live LEGO building event of Disney characters with the help of Master Builders.
Categories: D23 Expo, Merchandise Tags: 20K Leagues Under the Sea, Baby Einstein, BOOM! Studios, Collectibles, Crayola, D23, D23 Expo, Dave Barry, DCP, Disney Dream Home, Disney Store, Don Hahn, eFX, eFX Inc., Hallmark, Jason Surrell, Jim Fielding, LEGO, Mickey By, Mindstyle, Nautilus, Princess and the Frog, Retro 51, Ridley Pearson, TDS, Thomas Kinkade, Tiana, VCD
A 5’3″ LEGO model of Buzz Lightyear, constructed from 40,000 LEGO bricks in 250 hours by 3 Master Builders, was unveiled by Disney Consumer Products at the Licensing International Expo to showcase the excitement “building” around the classic Toy Story franchise. Disney will support the franchise with the re-release of the first two movies in 3D for a two week engagement this October, a third new movie in summer 2010 and a spectacular consumer products line.
Disney Consumer Products Unleashes All New Intiatives, from Mickey Mouse to Rapunzel and Everyone Inbetween
Las Vegas, NV – June 2, 2009 – Disney Consumer Products(DCP) today announced new content and product line extensions behind its renowned portfolio of character franchises starting with the return of the classic Toy Story franchise, the addition of two Disney Princess characters, new Mickey Mouse initiatives, a new Winnie the Pooh theatrical movie and the expansion of the Disney Fairies film series. Disney Channel also announced major milestones for the global sensational hit Hannah Montana as the series is renewed for a fourth season and the award-winning Handy Manny preschool series adds two primetime specials and a new 20 episode short-form series.
“Everything we do is inspired by the magic and creativity that only Disney can deliver,” said Andy Mooney, chairman of Disney Consumer Products Consumer Products. “Each product tells a story and this year sets off an unprecedented slate of entertainment offering many storylines that will translate into global merchandise programs uniquely positioning DCP for breakout growth.”
Disney has opted to not renew its licensing agreement with MEGA Brands (the MEGA Bloks series covers Winnie the Pooh, Cinderella, Pirates of the Caribbean, Cars, et al) in favor of a new agreement with LEGO. Announced for 2010 will be LEGO sets for Toy Story, Cars and Prince of Persia. The wide appeal of the collection has LEGO committed to Toy Story products in both the LEGO DUPLO (large bricks for the toddler set) and the more recognizable LEGO Brick System lines, a product decision that LEGO rarely makes.
Details on the sets after the jump. Read more…