Just ahead of the 110th annual American International Toy Fair kick-off this Sunday, Disney Consumer Products has shared a sneak peek at just some of the toys coming later this year, representing some of its iconic properties. From Monsters University, Oz the Great and Powerful and Planes to ‘Sofia the First’ and ‘Jake and the Never Land Pirates’ to proven franchises such as Minnie Mouse, Disney Fairies and — of course — the princesses, these toys represent some a new take on classic play, often integrating cutting edge technology to enhance the experience.
Today Disney/Pixar (NYSE: DIS) Cars fans teamed up with NASCAR driver Casey Mears to wave the green flag and kick off the Cars ‘Take Flight’ experience during Chase weekend at Chicagoland Speedway, Sept. 14-16. In celebration of the world television premieres of the Cars Toons short films ‘Air Mater’ and ‘Moon Mater’ this fall on Disney Channel and the launch of a new Cars ‘Take Flight’ product collection, Disney has created a fun and immersive family experience for race fans to enjoy the world of Cars.
Since he was first introduced to the world some fifty years ago, he’s been called a lot of things, but statuesque is probably not one of them. In honor of their new Marvel license and the 109th American International Toy Fair New York City, LEGO has assembled this slightly less than life-size sculpture of The Hulk, which is indeed Incredible. Based on the film version from Marvel’s The Avengers, Hulk will be greeting industry professionals at the Toy Fair when it kicks off tomorrow morning.
Two of the world’s most iconic brands are joining forces as The LEGO Group, world leader in high quality construction toys, and Marvel Entertainment, LLC, a global character -based entertainment company, announced a wide ranging strategic licensing deal. Through the multi-year agreement starting as of January 1st, 2012, Marvel has granted LEGO Group the rights to develop a distinct Marvel branded construction toy collection — LEGO SUPER HEROES — which will bring the characters, vehicles and action of Marvel’s renowned universe to the world of LEGO® build-and-play adventure. The LEGO SUPER HEROES Marvel collection’s initial construction sets, minifigures and buildable characters are scheduled to launch in May of 2012.
We first introduced you to the life-size Captain Jack Sparrow LEGO sculpture at its reveal with actor Ian McShane (Blackbeard) at a Disney Consumer Products event earlier this year. Since then, we had a brief encounter with Jack once more at the New York International Toy Fair, but we were still nonetheless surprised encountering Jack at one of his first public installations — the world famous FAO Schwarz on Fifth Avenue.
Just a day or two ago, FAO had replaced all of its LEGO sculptures with new ones including a life-size Indiana Jones and a monumentally-sized Statue of Liberty.
Although it seems like just two weeks ago that LEGO master builder Erik Varszegi unveiled his impressively detailed salute to Captain Jack Sparrow from the Pirates of the Caribbean films, yesterday morning saw a reveal that left jaws at the New York International Toy Fair on the floor: a lifesize replica of Lightning McQueen from Disney/Pixar’s Cars 2, just in time for the launch of its new line of LEGO sets honoring the franchise. Requiring more than 2,000 man hours to complete, the LEGO Lightning McQueen is made up of more than 325,000 LEGO bricks, measures 12.5 feet long, 6.5 feet wide and 4.5 feet high and weighs about three tons.
Earlier this evening, Disney Consumer Products debuted new lines of toys from LEGO and JAKKS Pacific for this summer’s blockbuster, Pirates of the Caribbean 4: On Stranger Tides. Highlights of the event included appearances by production designer John Myhre and Ian McShane who takes on the role of Blackbeard, the pirate all pirates fear.
As part of the event, Disney and LEGO unveiled a six foot tall ‘life-size’ statue of Captain Jack Sparrow, the first of its kind. The highly detailed statue, which includes a removable sword, consists of approximately 150,000 LEGO bricks and took more than 200 man hours to design and build. Approximately 70 of those hours alone were used in the creation of Jack’s head which was all done without the assistance of computers.
LEGO announced today that come spring 2011, they will be launching an initial collection of rightbuilding sets based on Pirates of the Caribbean: On Stranger Tides. This marks the fourth Disney film/franchise that LEGO will be producing products for since Disney terminated the licensing agreements with competitor MEGA Brands in early 2009. Since LEGO signed on, they have produced playsets for Disney/Pixar’s Toy Story, Jerry Bruckheimer’s Prince of Persia as well as DUPLO playsets for Cars with LEGO brand playsets for Cars due out in 2011. Prior to the licensing change, MEGA Brands did produce playsets based on the Pirates of the Caribbean series through the third film.
Find out what happens when a video game begats a blockbuster action movie which begats a mini-adaptation featuring LEGO bricks and figures in this CG mini-film premiering on Disney XD May 7 at 8:09 pm ET/PT.
Check out the mini-film mini-trailer below: