As promised, Disney Parks made its first official schedule announcement for the upcoming ‘Limited Time Magic’ campaign in 2013 via the special LIMITEDTIMEMAGIC.COM website.
Viewers of the Disney Parks Christmas Day Parade, which recently aired on ABC, may have caught notice that co-host Maria Menounos mentioned she would be making a special Disney Parks announcement during ABC’s broadcast of ‘Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest’ this upcoming Monday evening.
A similar announcement was made last year regarding the ‘One More Disney Day’ campaign in which the Disney Parks on both coasts honored the leap year by remaining open all night long for the parks fans that managed to brave it. That announcement, however, was a poorly guarded secret and the campaign had been known about in some form or another for months prior to the actual announcement (we reported on it as early as August of 2012).
A sparkling 25′ tall Cinderella Castle Ice sculpture, weighing in at an impressive 22 and a half tons, played centerpiece to the latest announcement from Disney Parks early this morning in Times Square.
Along with several other ice sculptures portraying Cinderella’s pumpkin coach, a balloon seller (accented with real Mickey Mouse balloons) and various park guests, Disney Parks is announcing its 2013 campaign, ‘Limited Time Magic.’
The big to-do, which included visits from Disney Parks dignitaries such as Minnie Mouse, Goofy and Cinderella, was all about the new ‘Limited Time Magic’ campaign which brings 52 weeks of both small and large celebrations to both the Walt Disney World and Disneyland Resorts in 2013.