Radio Disney will bring the popular “Disney TRYathlon” from the Disney XD television screen to families across the country this summer with a 10-city TRYathlon Road Tour kicking off Saturday, July 20 in New York City. Part of Disney’s “TRYit” campaign designed to inspire kids and families to try a variety of new foods, fun moves and simple ways to be their best, the TRYathlon Road Tour will be held at local family inclusive events throughout the country and feature competitive challenges designed to encourage physical activity and highlight nutritious foods needed to maintain a balanced lifestyle.
In an expansion of Disney XD’s ongoing “TRYit” initiative designed to inspire kids to get up, get outside and try something new, professional sports stars: the NFL’s Arian Foster (Houston Texans), the WNBA’s Candace Parker (Los Angeles Sparks) and the NBA’s Kevin Love (Minnesota Timberwolves) coach young stars Leo Howard and Olivia Holt (“Kickin’ It”), Billy Unger and Spencer Boldman (“Lab Rats”) and Doc Shaw and Adam Hicks (“Pair of Kings”) who team with three viewers (hailing from Georgia, Oregon and Texas) to compete in fun challenges that will test their skills and their teamwork, in Disney’s “TRYathlon” special premiering Monday, August 13 at 8:00 pm ET/PT Disney XD. The special is hosted by Hal Sparks and Tyrel Jackson Williams (“Lab Rats”).
Getting kids to become animated about healthy lifestyle habits is not always easy. Today Disney Consumer Products (DCP) announces an exciting new program to help equip parents and busy families with the tools they need to incorporate more of these habits into a busy schedule.
Disney Consumer Products (DCP) today announced that it will continue its commitment to helping families eat healthier foods by expanding its produce offering to make Disney-branded produce more widely available and offer more product variety. Families can shop at grocery and national retailers for healthy options including sliced apples and Foodles by Crunch Pak and produce from Dayka Hackett and Chelan Fresh. The expansion effort will include packaging changes to the line of Disney-branded produce such as an update to the recognizable stylized green leaf bearing the Disney logo; placement of nutritional information on the front of packaging, making it easier for families to identify healthy foods; and the addition of the Disney Magic of Healthy Living logo. The packaging transition in the marketplace will be seamless and cause no disruption in product availability.
Actress Jennifer Stone, from the Disney Channel series “Wizards of Waverly Place,” joins actor Kenton Duty and actress Caroline Sunshine, both from the Disney Channel series “Shake It Up,” and Disney Chef Jens Dahlmann on March 17, 2011 to shoot a public service announcement (PSA) at Epcot in Lake Buena Vista, Fla. The PSA is entitled “Try New Foods” and will air on Disney Channel.
The trio is at Walt Disney World for the “Disney Magic of Healthy Living — The Weekend,” a three-day event focusing on smart eating and exercise. You can read more about the event here.
Fifty young essay contest winners, their families, Disney Channel Stars and Disney characters celebrate and explore a world of flavor and fun at Disney Magic of Healthy Living – The Weekend at Walt Disney World Resort March 18-20, 2011. The setting for the two-day event is World Showcase at Epcot where the “Healthy Living Champions” will participate in a one-of-a-kind “TRY-athlon,” an imaginative, colorful and inspiring course around the “world” to discover new ways that “healthy” can be fun and easy. The weekend, the first in an annual series of Disney Magic of Healthy Living special events, will also include spectacular opening and closing ceremonies full of magic and surprises.
The Walt Disney Company today launched Disney Magic of Healthy Living — a national multimedia initiative designed to partner with parents in their quest to raise healthy, happy kids. The initiative, which includes public service announcements featuring First Lady Michelle Obama and young Disney stars, builds on the Company’s commitment to a healthier generation of kids begun in 2006 with the announcement of landmark nutritional guidelines associating Disney brands and characters with a more nutritionally balanced range of foods.
Disney Magic of Healthy Living takes that commitment to the next level enlisting many of the Company’s assets and platforms to inspire kids and help reinforce the work of parents. New content showcases fun, easy ways that healthy living practices can be woven into the fabric of everyday life.
“We are very proud to take the next step in our long-term commitment to helping families achieve healthier lifestyles, and are especially gratified to work with the First Lady on the Let’s Move! campaign,” said Disney President and CEO Bob Iger. “The health of our kids is critically important and we are pleased to be doing our part to encourage smart eating and exercise.”
“I am thrilled to join Disney’s Magic of Healthy Living effort and support the work these young people are doing to reach out to their peers and communicate this powerful message,” said First Lady Michelle Obama. “Earlier this year, I launched Let’s Move! with the goal of reducing childhood obesity rates in a generation, and through this Disney program, we are able to carry that goal directly to kids — the key stakeholders in this effort. I hope through programs like the Magic of Healthy Living, young people are inspired to take control of their own health, fitness and nutrition and engage their families, schools and communities to do the same.”
Highlights of Disney Magic of Healthy Living include:
- A year-long series of inspirational television public service announcements featuring Mrs. Obama and Disney Channel stars including Nick Jonas (“JONAS L.A.” and “Camp Rock 2: The Final Jam”) and Brenda Song (“The Suite Life On Deck” and “Pass the Plate”) among others. The PSAs will be presented daily on Disney Channel, Disney XD, Radio Disney and Disney.com. They will also be featured on ABC in addition to being distributed through the Ad Council’s network of 1,700 broadcast, network, and local cable stations for use in donated media.
- Two new web sites from Disney: one to engage and activate kids about healthy living (Disney.com/healthyfun) and another to provide ideas and resources for parents (Family.com/healthymagic).
- A national essay contest calling on kids to write about ideas for living a healthy life at home, at school or in their communities. The contest will open for entries next month and will culminate in a special Disney Magic of Healthy Living — The Weekend event at Walt Disney World Resort for 50 winners from across the U.S. For more information, visit Disney.com/healthyfun.
- A $1 million grant from Disney will help to build play spaces and gardens in 10 underserved communities nationwide. Disney will be working closely with KaBOOM!, a renowned non-profit organization whose vision it is to have a great place to play within walking distance of every child.
“The Magic of Healthy Living is a great example of putting behavioral research into action to inspire children and families to make small, incremental lifestyle changes to improve their health and well-being,” said Dr. James O. Hill, Professor of Pediatrics and Medicine and Director of the Center for Human Nutrition at the University of Colorado. “With this initiative, Disney has shown commitment to the health of our children. And best of all, who better than Disney to make it fun!”
“Through the Magic of Healthy Living, Disney continues building on the leadership of its landmark nutrition guidelines by illustrating how national health goals can be translated into simple and fun activities that can be embraced for a lifetime,” said Dr. Keith Ayoob, Associate Clinical Professor of Pediatrics at the Albert Einstein College of Medicine. “The program celebrates Disney’s ongoing commitment to helping parents and children truly enjoy healthy living by offering them a wide variety of activities and tools, empowering them to find those that work best for their family. That’s the best way to make a healthy lifestyle last forever.”