In an expansion of Disney XD’s ongoing “TRYit” initiative designed to inspire kids to get up, get outside and try something new, professional sports stars: the NFL’s Arian Foster (Houston Texans), the WNBA’s Candace Parker (Los Angeles Sparks) and the NBA’s Kevin Love (Minnesota Timberwolves) coach young stars Leo Howard and Olivia Holt (“Kickin’ It”), Billy Unger and Spencer Boldman (“Lab Rats”) and Doc Shaw and Adam Hicks (“Pair of Kings”) who team with three viewers (hailing from Georgia, Oregon and Texas) to compete in fun challenges that will test their skills and their teamwork, in Disney’s “TRYathlon” special premiering Monday, August 13 at 8:00 pm ET/PT Disney XD. The special is hosted by Hal Sparks and Tyrel Jackson Williams (“Lab Rats”).
Disney XD’s “TRYathlon” is part of Disney’s Magic of Healthy Living, a program that inspires kids and families to lead healthier lifestyles by making nutritious eating and physical activity simple and fun.
David Levine, Vice President and General Manager, Disney XD Worldwide, said, “Our Disney XD stars are trying something new – a triathlon with a twist — to encourage young viewers to get active and to challenge themselves.”
On DisneyXD.com/TRY, users can participate in the “TRYit Challenger” where kids and parents can pledge to challenge themselves in new ways such as trying a new dance move or a swim stroke or adding a piece of fruit to a meal. Kids and parents are encouraged to participate to help the campaign reach one million pledges.
Beginning Tuesday, July 31, a new “Summer TRYathlon Mash-up” game will launch on DisneyXD.com where players can create their own game by choosing from equipment and a playing fields. Kids can practice with the online version and then print and take the instructions to the playground to play with their friends.
The “TRYathlon” teams are:
Team “Kickin’ It”
Leo Howard and Olivia Holt with Texas fan Nick Carew and coach Arian Foster.
Team “Lab Rats”
Billy Unger and Spencer Boldman with Oregon fan Jenna Hoiland and coach Candace Parker.
Team “Pair of Kings”
Doc Shaw and Adam Hicks with Georgia fan St. Clair Duberry and coach Kevin Love.
Filmed at Bonelli Park in San Dimas, California, the special is produced by Bunim/Murray Productions. Jonathan Murray, Gil Goldschein, Scott Freeman, Jeff Schmidt and Brandon Wilson serve as executive producers.
Getting kids to become animated about healthy lifestyle habits is not always easy. Today Disney Consumer Products (DCP) announces an exciting new program to help equip parents and busy families with the tools they need to incorporate more of these habits into a busy schedule.
Through a series of weekly challenges over the course of 12 weeks, D-Lightful Living: Animate Your Daily Routine will give parents tips inspired by fun Disney-branded products on how to help motivate their families to make simple and easy changes like eating more fruits and vegetables, improving oral care habits and preparing for cold and flu season. Hosted on DCP’s official Facebook page known as Disney Living, each week DCP will feature a video challenge from the “Go-To Mom,” Kimberley Clayton Blaine — a mom blogger, child development expert and licensed child therapist. She will showcase simple tips and product suggestions to help other parents guide their kids toward a healthier lifestyle using products that feature their favorite Disney characters. The program will run weekly through the end of November.
“Encouraging children to incorporate health-minded changes, even small ones, into their daily routines is often frustrating for parents,” said Blaine, a mom of two boys. “With help and inspiration from Disney-branded products that feature some of kids’ favorite characters, moms and dads can inspire healthier habits that feel like fun and not a task.
Beginning today, families can visit the D-Lightful Living page on Disney Living Facebook to find out information on each weekly challenge including tips from Blaine and information about relevant Disney-branded products to help succeed with each challenge. Parents can also download a checklist outlining all 12 weekly challenges and tack this up around the house to help track the family’s progress. They can also join in the online forum to share their own tips toward healthier habits and enter to win a weekly Disney-branded product prize package.Through a sharing function, program participants are encouraged to let their Facebook friends in on all the action by inviting them to participate or working together to help each other meet their family’s goals.
“From our nutritional guidelines to the ‘Magic of Healthy Living‘ PSAs and programming, Disney has demonstrated an ongoing commitment to encouraging families to make better choices concerning their health and nutrition,” said Embola Ndi, vice president of Food Health & Beauty, DCP. “The D-Lightful Living campaign gives moms meaningful ideas and product solutions to help her family make these better choices while also showing kids that Disney makes healthy living fun.”
In 2006, Disney announced new food guidelines aimed at giving parents and children healthier eating options. Under these guidelines, Disney committed to using its name and characters on kid-focused food products that meet specific criteria, including limits on calories, fat, saturated fat and sugar. The guidelines also included a long-term target for balancing the licensed food portfolio such that 85% will be everyday foods with the smaller 15% comprised of special-occasion treats. DCP has achieved this goal in North America.
Disney Consumer Products to Expand Produce Offering to Provide More Healthy, Family-Friendly Options
Disney Consumer Products (DCP) today announced that it will continue its commitment to helping families eat healthier foods by expanding its produce offering to make Disney-branded produce more widely available and offer more product variety. Families can shop at grocery and national retailers for healthy options including sliced apples and Foodles by Crunch Pak and produce from Dayka Hackett and Chelan Fresh. The expansion effort will include packaging changes to the line of Disney-branded produce such as an update to the recognizable stylized green leaf bearing the Disney logo; placement of nutritional information on the front of packaging, making it easier for families to identify healthy foods; and the addition of the Disney Magic of Healthy Living logo. The packaging transition in the marketplace will be seamless and cause no disruption in product availability.
During the next year, DCP’s produce licensees expect to launch several new and refreshed Disney-branded products that capitalize on synergistic promotional opportunities tied to Disney entertainment content and beloved characters. To facilitate the ongoing expansion, DCP will collaborate with Minneapolis, Minn.-based Golden Sun Marketing to enter into new license agreements with fresh produce growers and shippers.
“Since Disney announced landmark nutritional guidelines associating Disney brands and characters with a more nutritionally balanced range of foods, we have helped bring more than one billion servings of fruits and vegetables to children and parents looking for healthy food choices,” said John King, director of food for DCP. “By forging relationships directly with leading suppliers and growers, we’re one step ahead in building on this strong foundation. We’re reaching even more families through an expanded product offering with the positive message of eating more fruits and vegetables.”
Disney understands the challenges faced by parents in regard to their family’s nutrition and wants to be part of the solution. In 2006, Disney announced new food guidelines aimed at giving parents and children healthier eating options. Under these guidelines, Disney committed to using its name and characters on kid-focused food products that meet specific criteria, including limits on calories, fat, saturated fat and sugar. The guidelines also included a long-term target for balancing the licensed food portfolio such that 85% will be everyday foods with the smaller 15% comprised of special-occasion treats. DCP has achieved this goal in North America.
As part of its ongoing effort to promote healthier lifestyles and nutrition for kids and families, Disney announced last September the Magic of Healthy Living — a national multimedia initiative designed to help parents with their quest to raise healthy, happy kids. The initiative, which included public service announcements featuring First Lady Michelle Obama and young Disney stars, builds on Disney’s commitment to a healthier generation of kids.
Actress Jennifer Stone, from the Disney Channel series “Wizards of Waverly Place,” joins actor Kenton Duty and actress Caroline Sunshine, both from the Disney Channel series “Shake It Up,” and Disney Chef Jens Dahlmann on March 17, 2011 to shoot a public service announcement (PSA) at Epcot in Lake Buena Vista, Fla. The PSA is entitled “Try New Foods” and will air on Disney Channel.
The trio is at Walt Disney World for the “Disney Magic of Healthy Living — The Weekend,” a three-day event focusing on smart eating and exercise. You can read more about the event here.
Photo by Gene Duncan, courtesy Walt Disney World Resort.
Fifty young essay contest winners, their families, Disney Channel Stars and Disney characters celebrate and explore a world of flavor and fun at Disney Magic of Healthy Living – The Weekend at Walt Disney World Resort March 18-20, 2011. The setting for the two-day event is World Showcase at Epcot where the “Healthy Living Champions” will participate in a one-of-a-kind “TRY-athlon,” an imaginative, colorful and inspiring course around the “world” to discover new ways that “healthy” can be fun and easy. The weekend, the first in an annual series of Disney Magic of Healthy Living special events, will also include spectacular opening and closing ceremonies full of magic and surprises.
The guests of honor for the weekend (ages 8-14) are winners of a national Disney Magic of Healthy Living essay contest. The youngsters shared their own fun ideas for leading healthier lifestyles at home, in school and in their communities. The essay contest is a key component of Disney Magic of Healthy Living, a multimedia initiative designed to partner with parents in their quest to raise happy and healthy kids.
Disney Channel stars and Disney character coaches will lead The Weekend TRY-athlon, which features all kind of activities from all parts of the planet:
- TRY-athlon activity #1: “Play-Your-Way” – Fun and creative games from different countries, including Chinese jump rope, South African “keep away” and Spanish “dodge ball.”
- TRY-athlon activity #2: “Pass the Plate” – A lunchtime challenge with Disney World chefs guiding families in preparing quick, balanced and healthy meals.
- TRY-athlon activity #3: “Bouncing Around the World” – A hunt for playmates in the countries of Epcot World Showcase led by, among others, the Mad Hatter and Captain Jack Sparrow.
- TRY-athlon activity #4: “Garden of Possibilities” – Walt Disney World flower and garden experts guide the kids in planting a variety of vegetable gardens, including a special Italian pizza garden.
- Spectacular opening and closing ceremonies with surprise guests and entertainment.
Disney Channel Stars, who will act as coaches for The Weekend event, include: Kenton Duty (‘Shake It Up’), Daniel Curtis Lee (‘Zeke and Luther’), Jennifer Stone (‘Wizards of Waverly Place’), Alyson Stoner (‘Phineas and Ferb,’ Camp Rock 2) and Caroline Sunshine (‘Shake It Up’)
In a special taped message, to be delivered during The Weekend event, First Lady Michelle Obama congratulates the essay contest winners for setting a healthy example, “I love hearing your ideas about eating better and staying active. You are showing that eating right and exercising aren’t just good for you, they’re also a lot of fun.”
Disney Magic of Healthy Living launched in September 2010 with a year-long series of healthy living public service announcements on Disney television and radio networks featuring First Lady Michelle Obama and Disney Channel stars. It also features two websites, one geared for kids, Disney.com/healthyfun; the other, Family.com/healthymagic, offers healthy living advice and resources, including delicious recipes.
The Disney Magic of Healthy Living initiative builds on The Walt Disney Company’s landmark 2006 nutritional guidelines associating Disney brands and characters with a more nutritionally balanced range of foods. Disney Magic of Healthy Living takes that commitment to the next level, enlisting many of the Company’s assets and multi-media platforms to inspire kids and help reinforce the work of parents.
“Disney has always been a champion for the happiness and the well being of kids, parents, and families,” said Kevin Callahan, Vice President, Corporate Citizenship. “We want to inspire kids and parents and show them how to weave fun and simple healthy living practices into the fabric of their everyday lives.”
Disney Magic of Healthy Living will share the magic of The Weekend with the Social Media Moms Celebration at Walt Disney World. Four hundred and fifty Mom Bloggers and their children will have the opportunity to experience first-hand what Disney is doing to champion fitness and nutrition for the entire family. Also during the fun-filled weekend, kids and families can sample a nutritious array of fresh produce from a variety of vegetable gardens and fruit trees as part of the Epcot International Flower and Garden Festival.
Healthy living goes hand in hand with staying active and that’s why Disney Magic of Healthy Living is partnering with KaBOOM! to build twelve play spaces and learning gardens in under-served neighborhoods around the country. As a prelude to The Weekend festivities, one of those playgrounds will be built in Orlando on March 16th, with the help of community partners and Disney VoluntEARS. The Walt Disney Company has donated more than $1 million to KaBOOM!, the non-profit organization whose mission it is to have a play space within walking distance of every child in America.
The Walt Disney Company today launched Disney Magic of Healthy Living — a national multimedia initiative designed to partner with parents in their quest to raise healthy, happy kids. The initiative, which includes public service announcements featuring First Lady Michelle Obama and young Disney stars, builds on the Company’s commitment to a healthier generation of kids begun in 2006 with the announcement of landmark nutritional guidelines associating Disney brands and characters with a more nutritionally balanced range of foods.
Disney Magic of Healthy Living takes that commitment to the next level enlisting many of the Company’s assets and platforms to inspire kids and help reinforce the work of parents. New content showcases fun, easy ways that healthy living practices can be woven into the fabric of everyday life.
“We are very proud to take the next step in our long-term commitment to helping families achieve healthier lifestyles, and are especially gratified to work with the First Lady on the Let’s Move! campaign,” said Disney President and CEO Bob Iger. “The health of our kids is critically important and we are pleased to be doing our part to encourage smart eating and exercise.”
“I am thrilled to join Disney’s Magic of Healthy Living effort and support the work these young people are doing to reach out to their peers and communicate this powerful message,” said First Lady Michelle Obama. “Earlier this year, I launched Let’s Move! with the goal of reducing childhood obesity rates in a generation, and through this Disney program, we are able to carry that goal directly to kids — the key stakeholders in this effort. I hope through programs like the Magic of Healthy Living, young people are inspired to take control of their own health, fitness and nutrition and engage their families, schools and communities to do the same.”
Highlights of Disney Magic of Healthy Living include:
- A year-long series of inspirational television public service announcements featuring Mrs. Obama and Disney Channel stars including Nick Jonas (“JONAS L.A.” and “Camp Rock 2: The Final Jam”) and Brenda Song (“The Suite Life On Deck” and “Pass the Plate”) among others. The PSAs will be presented daily on Disney Channel, Disney XD, Radio Disney and Disney.com. They will also be featured on ABC in addition to being distributed through the Ad Council’s network of 1,700 broadcast, network, and local cable stations for use in donated media.
- Two new web sites from Disney: one to engage and activate kids about healthy living (Disney.com/healthyfun) and another to provide ideas and resources for parents (Family.com/healthymagic).
- A national essay contest calling on kids to write about ideas for living a healthy life at home, at school or in their communities. The contest will open for entries next month and will culminate in a special Disney Magic of Healthy Living — The Weekend event at Walt Disney World Resort for 50 winners from across the U.S. For more information, visit Disney.com/healthyfun.
- A $1 million grant from Disney will help to build play spaces and gardens in 10 underserved communities nationwide. Disney will be working closely with KaBOOM!, a renowned non-profit organization whose vision it is to have a great place to play within walking distance of every child.
“The Magic of Healthy Living is a great example of putting behavioral research into action to inspire children and families to make small, incremental lifestyle changes to improve their health and well-being,” said Dr. James O. Hill, Professor of Pediatrics and Medicine and Director of the Center for Human Nutrition at the University of Colorado. “With this initiative, Disney has shown commitment to the health of our children. And best of all, who better than Disney to make it fun!”
“Through the Magic of Healthy Living, Disney continues building on the leadership of its landmark nutrition guidelines by illustrating how national health goals can be translated into simple and fun activities that can be embraced for a lifetime,” said Dr. Keith Ayoob, Associate Clinical Professor of Pediatrics at the Albert Einstein College of Medicine. “The program celebrates Disney’s ongoing commitment to helping parents and children truly enjoy healthy living by offering them a wide variety of activities and tools, empowering them to find those that work best for their family. That’s the best way to make a healthy lifestyle last forever.”