TOY FAIR: Mattel Previews Disney Princess, Sofia the First, Planes, Marvel Hot Wheels, More

Just ahead of the start of the 111th American International Toy Fair in New York, which kicks off on Sunday, February 16, Mattel and Fisher-Price have offered up some of their upcoming Disney licensed merchandise that will be rolled out throughout 2011. Stitch Kingdom will be on site to check out and provide updates on the items as well as other new toys that will be making their public debut in the next week.

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TOY FAIR: Mattel Previews ‘Planes,’ ‘Cars,’ ‘Toy Story,’ ‘Sofia the First,’ ‘The Little Mermaid’ and More

Just ahead of the American International Toy Fair in New York City, Mattel has shared some upcoming product information offering glimpses into some of its upcoming 2013 products from the Disney universe.

Disney/Pixar’s Cars Micro Drifters™ Fast-Flip Raceway from MattelDisney/Pixar Cars Fast-Flip Raceway. Kids can take their Micro Drifters vehicles — featuring their favorite characters from Disney/Pixar’s Cars — from Radiator Springs to the Piston Cup Race with this new track set! With a press of a button the action is started, launching vehicles around Willy’s Butte, where they can race, drift and swarm — just like in the movies. Time it right, and the set will flip to reveal the Piston Cup Race. It”s a perfect way for kids to catch the drift! MSRP: $24, Available July 2013

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CONFIRMED: ‘Master Moves Mickey’ from Fisher-Price to Debut at Toy Fair

Master Moves Mickey by Fisher-PriceFollowing in the footsteps of Dance Star Mickey and Rock Star Mickey comes Master Moves Mickey. Fisher-Price (a subsidiary of Mattel) has today confirmed our Twitter ‘report’ that it will be debuting a new interactive Mickey Mouse toy, although he’ll be breaking out for the summer, not the holidays as we originally suspected.

Master Moves Mickey (or M3 as he’s known by his homies) is dialed up in his freshest dance gear and ready to get down with a whole new set of 15 break dancing moves.  With a signature handstand, Mickey’s moves are hotter and hipper than ever!  It’s time to throw down a few of your own dance moves with Mickey or learn from the pro.  Master Moves Mickey has 15 dance moves, 8 original songs, interactive dances, and plenty of awesome humor to get the whole family up and dancing.

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Photos: Mattel Exhibit on Die-Cast ‘Cars’ Vehicles Opens at Petersen Automotive Museum

'From Silver Screen to Die-cast: Disney/Pixar Cars Imagined by Mattel' Exhbit at Petersen Automotive Museum

Earlier this week, the iconic Petersen Automotive Museum in Los Angeles, CA unveiled its latest exhibit, ‘From Silver Screen to Die-cast: Disney/Pixar Cars Imagined by Mattel.’

Since the launch of the first Cars film in June 2006, Mattel has produced more than 200 million die-cast Cars vehicles featuring more than 500 unique designs that represent the many beloved characters from the films. This special exhibit, part of the Petersen Automotive Museum’s ‘Hollywood Gallery,’ includes a comprehensive collection of the Disney/Pixar Cars die-cast vehicles and gives Cars fans and collectors alike an entertaining and informative glimpse into the history of Mattel’s blockbuster toy line.

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D23 Expo: Mattel Announces D23 Exclusives; Pre-order Begins August 8

Submarine Fin McMissile and Woody's Roundup D23 Expo Exclusives from Matty CollectorMatty Collector, the collectible toy arm of Mattel has announced it will be bringing two exclusives to Disney D23 Expo, which takes place August 19-21 in Anaheim, California.

Available in limited quantities for pre-order beginning August 8 at 12 pm ET/9 am PT, each will sell for $19.99 and has a maximum order quantity of six pieces. Additional items will be available on a first-come, first-serve basis at the D23 Expo, but the pre-order guarantees the items will be available for pick-up at anytime throughout the convention.

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‘Cars’ Barry Diesel Die-cast Available Exclusively at MattyCollector.com on April 15

Barry Diesel 1:55 Die-cast from MattyCollector.comMattyCollector.com, Mattel’s online collector’s boutique, has announced it will exclusively be selling the 1:55 die-cast vehicle for Barry Diesel from Disney/Pixar’s Cars beginning on April 15.

Barry Diesel loves Dinoco oil. He starts his day off with Dinoco’s Extreme Octane to give him that extra kick in the bumper, and then it’s gallon after gallon of Dinoco Regular to keep him running smooth all day. However, his wife thinks it’s about time Barry switched to Dinoco Light.

Barry will sell for $25 and will be limited to a maximum of 10 per order. For more information and to purchase Barry when he becomes available, visit MattyCollector.com.

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Mattel Previews 2011 Toy Collection for ‘Cars 2,’ Disney Princesses

Just a couple of days ahead of New York’s International Toy Fair, Mattel has previewed just some of its new products for 2011 centering on Disney’s hottest properties: Cars 2 from Disney/Pixar and the Disney Princess collection.

We are pleased to be able to report that we will be on-hand at the show and hope to bring you news on many more great Disney products from Mattel and Fisher-Price soon.

'Cars 2' 1:55 die-cast car ($4.99) - Lightning McQueen

Cars 2 Die-Cast Collectibles
With new cars premiering each month, Mattel continues to produce its popular line of 1:55 die-cast assortment of Cars 2 characters. Here we get a look at Lightning McQueen detailed for the World Grand Prix as well as new characters Finn McMissile and Holly Shiftwell. The die-cast cars retail for $4.99 each.

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First Look: ‘Tinker Bell and the Great Fairy Rescue’ Toy Collection from JAKKS Pacific

img_8756 As part of last week’s Disney Consumer Products holiday tour, we also got a first look at several toys from JAKKS Pacific in honor of the upcoming direct-to-video Disney Fairies movie Tinker Bell and the Great Fairy Rescue.

Standouts from the collection include a soft-bodied doll version of Lizzie, the human child in the film who encounters Tinker Bell and develops a relationship with her. Lizzie comes complete with a small plastic figure of Tink that fits in Lizzie’s pocket. Additionally, there will be a separate fairy house playset available which pays respects to the fairy house constructed by Lizzie from household products which initially draws Tinker Bell in.

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First Look: New Toys and Collectibles for Disney/Pixar’s ‘Toy Story’ and ‘Cars’

img_8712 Disney Consumer Products kicked off its 2010 holiday tour this past week in New York City and brought representatives from every division imaginable to show off all of the new wonderful products you’ll be finding on the shelves this holiday season and we were there to help spread all the joy with you.

Many of the items from Disney Store are old favorites packaged in new ways with exclusive bonus items. For example, the Cars Toons diecast cars will be packaged as a collectible bundle for $119.50 and includes Mia and Tia as exclusives (actual cars not on display). Toy Story 3 collectible figures will be bundled together ($69.50 full retail), offering Lotso and the Alien trio as exclusives.

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Report: Disney Consumer Products and Pixar Present ‘Toy Story 3′ – Part Two

Note: this is a continuation of an article that begins here.

After the presentation was complete, I was able to speak a little bit to Lee Unkrich who graciously posed for some photos and entertained my questions, particularly on how his recent inspirational decision to auction his own personal Pixar memorabilia on eBay to raise money for Haiti disaster relief went (he provided a guesstimate on the total and he and the legions of Pixar fans did impressively well, that much I will say). So congratulations to Lee for the generous donation as well as for the film.

img_0695 I also got to speak at length with Chris Heatherly, Disney Consumer Products’ General Manager & Vice President of Toys, on various topics (all Disney) as well as received some personal demonstrations of some of the new  toys.

By far, most of the toys presented at the event were from Mattel with demonstration models including the Buzz Lightyear Deluxe Action Wing Pack and the Toy Story 3 Action Links Playsets.

Epic Mickey iPhone/iPad App I was most surprised with the Buzz Lightyear Wing Pack, both for the better and for the worse. On the pro side, I was completely expecting the Wing Pack to be restricted to child size, but the backpack/strap style actually fits adults surprisingly well. On the con, the wings are motor-controlled, not spring release so they expand a bit slower than one might perhaps hope (but it’s doubtful many kids will notice or care). On the motor action, a representative for Mattel told me that there is actually a mechanism in place to respond if the wings end up being forced by small hands, so that the mechanism is virtually indestructible, so that is a good thing. Overall, it is pretty neat with large ‘LED’ lights that light up and blink when the wings expand at the press of the giant red button (which contracts the wings at the next press) and features popular Buzz phrases, both automatically and at the press of other buttons, just like the real toy. Using accelerometer technology, when the child (or adult) bends over at about 30 degrees or so (and more), the wings automatically make flying noises and light up and also respond in kind to the swaying movement as the Space Ranger-to-be runs/flies/falls-with-style around.

img_0685 For the Action Link playsets, individual sets of varying sizes and prices link up to produce a wacky series of Rube Goldberg-esque events. There will be five sets at launch, of which three were on display at the event (though I did manage to see the other two at the Mattel showroom) and the gimmick is that the sets (which incidentally are purely mechanical, so no batteries needed) can be arranged in any order, changing the whimsical sequence with each arrangement. I did find resetting the sets trying my patience at times because they each operate with a hair trigger and — just like with setting up dominos — it’s frustrating to be in mid-setup and inadvertently fire off half of the sets, forcing you to attempt to reset them again. Still, there is quite a bit of fun and novelty value to it despite some of the inevitable setbacks (maybe teaching patience also makes it an educational toy).

img_0676 Not presenting at the International Toy Fair, but well represented at the event was original Toy Story licensee and innovative toy developer Thinkway Toys. Of course a ‘LOT’ of attention went the way of Lotso, the overly fluffy pink male bear who happens to be strawberry scented (although maybe a tad more Frankenberry than strawberry), but Thinkway has quite a few more new exciting products to share with Toy Story 3.

img_0719 There is, for example, the Toy Story Collection Mr. Potato Head. Or rather the Animated, Talking, Part Popping Action Mr. Potato Head. The very animated and vocal potato responds to voice and eagerly chats away and entertains, but he’s always just one loud noise away from exploding, sending his body parts scattering in all directions. He also has the capability of realizing when the wrong parts are in the wrong place (purely G rated of course, he is a Playskool toy afterall).

Tucked away with the rest of the Thinkway Toys on display, I also managed to catch a glimpse of both Jessie and Bullseye who have been added to the collection. Yeehaw!

img_0681 But speaking of incredibly horrible reverse-segues, on the former topic of Playskool and Mr. Potato Head, Hasbro is introducing a set of Toy Story 3 themed Potato Heads including Spud Lightyear and Woody’s Tater Roundup (Reach for the Fry!) which were on display. I also understand there will even be a Mrs. Potato Head themed as Jessie.

Another product on display from Hasbro that I’m particularly excited about is a Toy Story themed edition of the classic electronic boardgame of Operation. Buzz. Aliens. Probe. Need I say more?

In the gallery of photos below, you’ll see many more of the Toy Story 3 products you can expect to see in stores within the next few months. With around 250 new products from about 20 different licensees, I promise there’s plenty more to come than just what you’ll find here, especially from Mattel who I’ll cover a bit more in a future article.

(more…)

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