TOY FAIR: Mattel Previews ‘Planes,’ ‘Cars,’ ‘Toy Story,’ ‘Sofia the First,’ ‘The Little Mermaid’ and More
Just ahead of the American International Toy Fair in New York City, Mattel has shared some upcoming product information offering glimpses into some of its upcoming 2013 products from the Disney universe.
Disney/Pixar Cars Fast-Flip Raceway. Kids can take their Micro Drifters vehicles — featuring their favorite characters from Disney/Pixar’s Cars — from Radiator Springs to the Piston Cup Race with this new track set! With a press of a button the action is started, launching vehicles around Willy’s Butte, where they can race, drift and swarm — just like in the movies. Time it right, and the set will flip to reveal the Piston Cup Race. It”s a perfect way for kids to catch the drift! MSRP: $24, Available July 2013
Disney/Pixar Toy Story 4-Inch Basic Figure Playset. Kids can blast off to planet fun with this tabletop play set! Inspired by Buzz Lightyear’s Spaceship, the item opens up to reveal a multi-level play set. Kids can battle enemies with working projectiles, hold prisoners in the collapsible jail and enjoy space jaunts with the space walking wire. An elevator and Captain’s cockpit add creature comforts for the crew. MSRP: $29.99, Available July 2013
Disney Planes Pilot Pals™ Dusty Crophopper Remote Control Plane. Kids can have high-flying fun recreating the action seen in Disney’s Planes with this RC vehicle that offers role-play remote control, which means the plane moves when they do! Push the button to set its propeller spinning and move it forward, then use the two controllers — one for each wing — to tilt the wings and control its movement through mimicry. Sounds and phrases amp up the action for a thrilling air-venture! MSRPL ARP: $39.99, Available August 2013
Disney Planes Sky Track Challenge™ Track Set. It’s an air-venture for Planes fans! The five-feet of track on this set includes obstacles like a mountain tunnel and crash zone. Planes clip in to the tracks with universal plugs and can be launched for side-by-side racing action with amazing speed and impressive barrel rolls. The first to complete the race is automatically diverted to the winner’s circle -– with a giant shiny trophy –- triggering the checkered flag! Includes one Planes vehicle. MSRP: $29.99, Available August 2013
Disney Sofia the First Talking Sofia and Animal Friends. Wearing her very special amulet from the King, Sofia can understand and talk with animals — just like in the Disney Jr. series. Dressed in her signature princess gown, this Sofia 10 1/2″ doll can recognize and talk with three of her best animal friends: Clover the Rabbit, Robin the Robin and Mia the Bluebird. When girls bring each animal close to Sofia’s amulet, it glows, and Sofia can recognize and talk to each beloved friend and get unique responses in return! With multiple character-specific phrases from Sofia and her animal friends, it’s endless interactive friendship fun! MSRP: $39.99, Available July 2013
Disney Sofia the First Magical Talking Castle. With so many play areas and hidden surprises, the Magical Talking Castle is the perfect place for the charming Sofia the First to call home. When girls place Sofia or Clover the Rabbit on the castle’s special base, they can ‘magically’ hear phrases said in each character’s voice. But that’s just the beginning: Bring in other 3″ dolls and figures from across the line to bring Sofia’s world to life and unlock even more character phrases. Girls can extend an outdoor play level and footbridge to Enchancia and explore the castle grounds, or take Sofia and Clover on a picnic. Inside the castle, Sofia can glide down the staircase, enjoy royal dancing and dining in the ballroom, or find Clover hiding in the window seat. With another day of princess training about to end, all that’s left for Sofia to do is have sweet dreams in her lavish royal bedroom. Castle includes furniture, Sofia doll and Clover figure. Other dolls and figures sold separately. MSRP: $59.99, Available July 2013
Disney Princess Ariel Royal Ship. Girls will love playing out all of Ariel’s adventures at sea! Aboard her two-level, expandable ship, Ariel can steer from the top deck or slide below to her underwater world; complete with purple vanity and mermaid-princess bed, jelly fish chandelier, treasure chest and various ‘treasures’ to store in this secret hiding place. Find magical surprises, such as her best friend Sebastian who is hiding under the serving platter, or say hello to Flounder who is swimming outside, just like in the movie. Dolls sold separately. MSRP: $49.99, Available July 2013
Disney Princess Mermaid-to-Princess Ariel. Girls will be delighted to re-create Ariel’s unforgettable transformation from mermaid to princess — over and over again! Magically transform Ariel into a princess by pulling her skirt over her tail to reveal a shimmery pink gown. Then, transform her back into a mermaid by pulling down on her sparkly tail. To further add to the fairytale fun, Ariel ‘sings’ two different songs from the movie as she transforms! MSRP: $24.99, Available July 2013
Disney Princess Ultimate Dream Castle. The Disney Princess Ultimate Dream Castle is more enchanting than ever! This brand new castle includes fairytale-themed rooms for all girls’ favorite princesses — including a bedroom for Rapunzel and a spiraling hair ‘elevator’ for her and her princess friends to go up and down. The castle also comes to life with the Disney Magic Mirror App (Available on the App Store?). When girls scan the castle’s defined labels with an iOS device they unlock and trigger activities in each princess’ room and around the outside of the castle. The three-story castle also includes a charming kitchen where Snow White can ‘bake,’ a fancy dining room for Belle to serve her guests, a bathroom for Ariel to lounge in the tub, a sewing room for Cinderella to make pretty dresses, and a royal vanity for Sleeping Beauty to get ready. With so many areas of play, more than 30 accessory pieces, and the new augmented reality app, it’s the ultimate castle for any Disney Princess to call home. Dolls sold separately. MSRP: $189.99, Available June 2013
The 110th annual American International Toy Fair kicks off this weekend. Be sure to follow @StitchKingdom on Twitter to keep up with the latest in Disney toys from Mattel and others.
Following in the footsteps of Dance Star Mickey and Rock Star Mickey comes Master Moves Mickey. Fisher-Price (a subsidiary of Mattel) has today confirmed our Twitter ‘report’ that it will be debuting a new interactive Mickey Mouse toy, although he’ll be breaking out for the summer, not the holidays as we originally suspected.
Master Moves Mickey (or M3 as he’s known by his homies) is dialed up in his freshest dance gear and ready to get down with a whole new set of 15 break dancing moves. With a signature handstand, Mickey’s moves are hotter and hipper than ever! It’s time to throw down a few of your own dance moves with Mickey or learn from the pro. Master Moves Mickey has 15 dance moves, 8 original songs, interactive dances, and plenty of awesome humor to get the whole family up and dancing.
We’ll be checking out Master Moves Mickey when we visit Toy Fair in New York City this weekend, so be sure to check back in a few days as well as follow @StitchKingdom on Twitter for live updates from the western hemisphere’s largest industry toy show.
Images courtesy Mattel/Fisher-Price
Earlier this week, the iconic Petersen Automotive Museum in Los Angeles, CA unveiled its latest exhibit, ‘From Silver Screen to Die-cast: Disney/Pixar Cars Imagined by Mattel.’
Since the launch of the first Cars film in June 2006, Mattel has produced more than 200 million die-cast Cars vehicles featuring more than 500 unique designs that represent the many beloved characters from the films. This special exhibit, part of the Petersen Automotive Museum’s ‘Hollywood Gallery,’ includes a comprehensive collection of the Disney/Pixar Cars die-cast vehicles and gives Cars fans and collectors alike an entertaining and informative glimpse into the history of Mattel’s blockbuster toy line.
Exhibit highlights include:
- Diorama Movie Scene Recreations Featuring Cars Vehicles: Hundreds of die-cast vehicles representing the many beloved characters from Cars and Cars 2 – from the popular Lightning McQueen and Mater to the big-wheeled Haulers and their corresponding racers. Each display showcases the character’s distinct automobile model and design bringing their personalities and storylines to life.
- Rare and Never-Before-Seen Cars Vehicles: Highlights of some of the most exclusive and never released Cars die-cast vehicles such as the elusive ‘Apple Car’ from the Speedway of the South set, to special collections never released to the general public including Trev Diesel and others. Each display also features the behind-the-scenes stories that make these collectibles so rare.
- Evolution of Cars Die-cast Packaging: Display features the evolution of the Mattel product packaging from the original Cars design introducing fans to Radiator Springs in 2006, to how the franchise’s unique merchandising revolutionized the die-cast packaging category.
- Cars Super Chase Die-cast Collection: For the die-hard collector, a first look at Mattel’s ultra-exclusive 2012 line of die-cast cars that will feature one-time only, limited-run vehicles of very special Cars 2 characters. Display will include first Super Chase vehicle to launch – Flash – inspired by the real-life race car driver featured exclusively in the Swedish version of Cars 2.
- Lightning McQueen Alive Showcase: A celebration of the innovative technology used to authentically bring the big personality of Lightning McQueen from the film screen into the playroom in miniature 1:55 scale. Product design highlights the cutting-edge micro-technology developed to create the life-like mouth, eye and shoulder movements of this little electronic vehicle that will be sure to top wish lists this coming holiday season!
Photos courtesy of Disney Consumer Products
Available in limited quantities for pre-order beginning August 8 at 12 pm ET/9 am PT, each will sell for $19.99 and has a maximum order quantity of six pieces. Additional items will be available on a first-come, first-serve basis at the D23 Expo, but the pre-order guarantees the items will be available for pick-up at anytime throughout the convention.
Woody’s Roundup pays homage to Sheriff Woody Pride’s start as the star of a popular children’s television serial program. It features a black and white marionette Woody that you can move like a puppet along with three interchangeable backgrounds showing key scenes from the show. As a final nod to the series, the package is styled like an old-fashioned television set.
The Cars 2 Submarine Finn McMissile die-cast remembers the opening scene of the film in which Finn McMissile transforms himself into an underwater Submarine to escape Professor Z and his Minions. The D23 exclusive features a 1:55th scale, die cast Submarine Finn McMissile with double ransberg paint for an extra special look. The diorama package brings the underwater scene to life with Finn in his submarine mode and his ejected tires floating to the surface.
For more information on the D23 Expo exclusive collectibles, visit MattyCollector.com
Barry Diesel loves Dinoco oil. He starts his day off with Dinoco’s Extreme Octane to give him that extra kick in the bumper, and then it’s gallon after gallon of Dinoco Regular to keep him running smooth all day. However, his wife thinks it’s about time Barry switched to Dinoco Light.
Barry will sell for $25 and will be limited to a maximum of 10 per order. For more information and to purchase Barry when he becomes available, visit MattyCollector.com.
Just a couple of days ahead of New York’s International Toy Fair, Mattel has previewed just some of its new products for 2011 centering on Disney’s hottest properties: Cars 2 from Disney/Pixar and the Disney Princess collection.
We are pleased to be able to report that we will be on-hand at the show and hope to bring you news on many more great Disney products from Mattel and Fisher-Price soon.
Cars 2 Die-Cast Collectibles
With new cars premiering each month, Mattel continues to produce its popular line of 1:55 die-cast assortment of Cars 2 characters. Here we get a look at Lightning McQueen detailed for the World Grand Prix as well as new characters Finn McMissile and Holly Shiftwell. The die-cast cars retail for $4.99 each.
Cars 2 Tokyo Spinout Track Set
Little racers will speed, jump and spin with the Cars 2 Tokyo Spinout Track Set and be part of Lightning McQueen’s stunt defying race just like the movie. Load up two cars into the sets dual launchers and the action begins! Watch as the launched cars race toward the elevated spinning platform attempting to be spun high above the roaring river below and speed to safety. Only one car can claim victory while the other gets spun out of control and off the track. Set includes one die-cast Cars vehicle. Available March 2011. ARP: $29.99.
Disney Princess Swimming Ariel
Water play is a splash away with the most iconic mermaid of all – Ariel – as The Swimming Mermaid Ariel doll. Little girls simply turn the seashell at her waist then place Ariel into the water to watch her really swim! Bath time becomes playtime as Ariel’s tail moves up and down as she swims through the water just like in the movie! Available June 2011. ARP: $16.99.
Disney Princess Transforming Doll
One of the most memorable moments from each Disney Princess fairy tale is the magical transformation into a Disney Princess. These special moments are now captured with beautifully detailed dolls that make a complete fairy tale transformation just like in the movies. Each of the four Disney Princess characters in the assortment makes a dramatic change from girl to royalty with a simple twist and turn to reveal their royal ball gown. Available June 2011. ARP: $19.99.
Disney Princess Cinderella’s Carriage
Girls and their Cinderella dolls will arrive at the royal ball in style with the Disney Princess Cinderella’s Carriage. The intricately decorated carriage captures an elegant “pumpkin”-inspired” décor with pink adorned seats and beautiful sparkly details. Of course, the carriage is pulled by a royal horse to make sure that each princess get to the ball on time! Includes horse and carriage. Doll not included. Available June 2011. ARP: $39.99.
Disney Princess Ultimate Dream Castle
The quintessential Disney Princess castle that every little girl will want! A fairytale in itself, the castle stands three stories tall, featuring iconic rooms themed to each Disney Princess and more than 50 different play pieces to bring the fairytales to life. Features and areas of play include: Tiana’s kitchen, where she can whip up a pot of “gumbo;” Belle’s dining room where the dolls can “eat” and watch Lumiere and the napkins come to life; take a ride on Jasmine’s magic carpet elevator to the second floor; Ariel’s under-the-sea bathroom has a seashell tub that even has real bubble sounds; while Snow White’s vanity room is an area to get ready for the ball; each girl can get her beauty rest in Sleeping Beauty’s bedroom where her fairy godmothers are watching over or wish upon a star on the balcony and waltz the night away to enchanted music. Explore all the rooms for royal fun! Dolls not included. Available June 2011. ARP: $149.99.
As part of last week’s Disney Consumer Products holiday tour, we also got a first look at several toys from JAKKS Pacific in honor of the upcoming direct-to-video Disney Fairies movie Tinker Bell and the Great Fairy Rescue.
Standouts from the collection include a soft-bodied doll version of Lizzie, the human child in the film who encounters Tinker Bell and develops a relationship with her. Lizzie comes complete with a small plastic figure of Tink that fits in Lizzie’s pocket. Additionally, there will be a separate fairy house playset available which pays respects to the fairy house constructed by Lizzie from household products which initially draws Tinker Bell in.
The Pixie Power Playset offers a Pixie Hollow playset that lights up and moves as the included 4.5″ Disney fairies pass by the various interactive components. The box’s ‘try me’ mode, for example, demonstrates the rainbow lighting up as Tink flies past it. Fairies can create additional actions such as making flowers blossom, a butterfly flap her wings and more.
Lastly, the Tinker Bell doll from Mattel features a magnetic wand that — when waved over Tink’s body — causes Tink’s wings to light up with color-changing LEDs and play fairy sounds.
Disney Consumer Products kicked off its 2010 holiday tour this past week in New York City and brought representatives from every division imaginable to show off all of the new wonderful products you’ll be finding on the shelves this holiday season and we were there to help spread all the joy with you.
Many of the items from Disney Store are old favorites packaged in new ways with exclusive bonus items. For example, the Cars Toons diecast cars will be packaged as a collectible bundle for $119.50 and includes Mia and Tia as exclusives (actual cars not on display). Toy Story 3 collectible figures will be bundled together ($69.50 full retail), offering Lotso and the Alien trio as exclusives.
Also being released is a Rescue Squad Mater Rescue Squad Chopper set ($49.50) which includes Rescue Squad Mater, Lightning McQueen and an exclusive Ambulance diecast car. The side panel of the chopper pops open to reveal storage space for several of the vehicles.
Hot on the heels of the recent release of the limited edition 16″ talking Jessie doll comes a formal dressed Woody (complete with leather hat) and Buzz Lightyear. These are essentially the same as the existing Toy Story 3 dolls from Disney Store except that they’re jazzed up a bit. The best part is that while Jessie was $79.50 alone, you can get this class act duo plus a copy of Toy Story 3 for just $99.50 with a limited edition size of 5,000 pieces.
Over at Mattel, the focus was on the new upcoming Cars Toon, Monster Truck Mater, which I was able to watch before checking out the toys inspired by it. On display were some previously announced items such as the Monster Truck Wrastlin’ Playset and large Frightening McQueen car. New items included die cast editions of some of the characters from the short including Frightening (Lighting McQueen), Tormenter (Mater) and some of the opponents including Rastacarian, Dr. Feelbad and the I-Screamer. The I-Screamer and Tormenter displayed actually have really neat fighting moves in which they can ‘punch’ with their front wheels (no kung fu grip however). There will be additional diecast cars produced based on the short as well.
On the Toy Story side, Mattel and LEGO had some sets on display that were previously embargoed until the film’s release such as a few of the ActionLink! sets and the LEGO incinerator set. But the prize for toy of the day went hands down to the spaceship belonging to the Evil Dr. Porkchop, from the opening sequence to Toy Story 3.
The Millenium Falcon of toys, this baby does everything. E-v-e-r-ything. Hamm as the Evil Dr. Porkchop rides up front in the cockpit while the body of the ship also opens up, exposing jail cells and various rooms in the ship. And if things get too hot, Porkchop can drop down into an escape pod and exit the ship’s mouth before you can say bacon. If that’s not enough, the ship lights up and produces sound effects at the press of a button. The ship will come with three figures including Hamm as the Evil Dr. Porkchop, but not necessarily Buzz and Woody. I’m afraid I don’t recall the exact MSRP for it, but it’s either $59.99 or $69.99.
All photos © copyright Stitch Kingdom. All rights reserved.
Note: this is a continuation of an article that begins here.
After the presentation was complete, I was able to speak a little bit to Lee Unkrich who graciously posed for some photos and entertained my questions, particularly on how his recent inspirational decision to auction his own personal Pixar memorabilia on eBay to raise money for Haiti disaster relief went (he provided a guesstimate on the total and he and the legions of Pixar fans did impressively well, that much I will say). So congratulations to Lee for the generous donation as well as for the film.
I also got to speak at length with Chris Heatherly, Disney Consumer Products’ General Manager & Vice President of Toys, on various topics (all Disney) as well as received some personal demonstrations of some of the new toys.
By far, most of the toys presented at the event were from Mattel with demonstration models including the Buzz Lightyear Deluxe Action Wing Pack and the Toy Story 3 Action Links Playsets.
I was most surprised with the Buzz Lightyear Wing Pack, both for the better and for the worse. On the pro side, I was completely expecting the Wing Pack to be restricted to child size, but the backpack/strap style actually fits adults surprisingly well. On the con, the wings are motor-controlled, not spring release so they expand a bit slower than one might perhaps hope (but it’s doubtful many kids will notice or care). On the motor action, a representative for Mattel told me that there is actually a mechanism in place to respond if the wings end up being forced by small hands, so that the mechanism is virtually indestructible, so that is a good thing. Overall, it is pretty neat with large ‘LED’ lights that light up and blink when the wings expand at the press of the giant red button (which contracts the wings at the next press) and features popular Buzz phrases, both automatically and at the press of other buttons, just like the real toy. Using accelerometer technology, when the child (or adult) bends over at about 30 degrees or so (and more), the wings automatically make flying noises and light up and also respond in kind to the swaying movement as the Space Ranger-to-be runs/flies/falls-with-style around.
For the Action Link playsets, individual sets of varying sizes and prices link up to produce a wacky series of Rube Goldberg-esque events. There will be five sets at launch, of which three were on display at the event (though I did manage to see the other two at the Mattel showroom) and the gimmick is that the sets (which incidentally are purely mechanical, so no batteries needed) can be arranged in any order, changing the whimsical sequence with each arrangement. I did find resetting the sets trying my patience at times because they each operate with a hair trigger and — just like with setting up dominos — it’s frustrating to be in mid-setup and inadvertently fire off half of the sets, forcing you to attempt to reset them again. Still, there is quite a bit of fun and novelty value to it despite some of the inevitable setbacks (maybe teaching patience also makes it an educational toy).
Not presenting at the International Toy Fair, but well represented at the event was original Toy Story licensee and innovative toy developer Thinkway Toys. Of course a ‘LOT’ of attention went the way of Lotso, the overly fluffy pink male bear who happens to be strawberry scented (although maybe a tad more Frankenberry than strawberry), but Thinkway has quite a few more new exciting products to share with Toy Story 3.
There is, for example, the Toy Story Collection Mr. Potato Head. Or rather the Animated, Talking, Part Popping Action Mr. Potato Head. The very animated and vocal potato responds to voice and eagerly chats away and entertains, but he’s always just one loud noise away from exploding, sending his body parts scattering in all directions. He also has the capability of realizing when the wrong parts are in the wrong place (purely G rated of course, he is a Playskool toy afterall).
Tucked away with the rest of the Thinkway Toys on display, I also managed to catch a glimpse of both Jessie and Bullseye who have been added to the collection. Yeehaw!
But speaking of incredibly horrible reverse-segues, on the former topic of Playskool and Mr. Potato Head, Hasbro is introducing a set of Toy Story 3 themed Potato Heads including Spud Lightyear and Woody’s Tater Roundup (Reach for the Fry!) which were on display. I also understand there will even be a Mrs. Potato Head themed as Jessie.
Another product on display from Hasbro that I’m particularly excited about is a Toy Story themed edition of the classic electronic boardgame of Operation. Buzz. Aliens. Probe. Need I say more?
In the gallery of photos below, you’ll see many more of the Toy Story 3 products you can expect to see in stores within the next few months. With around 250 new products from about 20 different licensees, I promise there’s plenty more to come than just what you’ll find here, especially from Mattel who I’ll cover a bit more in a future article.
I was extremely fortunate to attend an event earlier this week in which Disney Consumer Products launched dozens of new toys from Mattel, Thinkway Toys, LEGO, Hasbro and JAKKS Pacific, just some vof the licensees for Toy Story 3 products with the aid of some very special guests.
Held at Gotham Hall in the Herald Square area, the space was magically transformed into the Sunnyside Daycare Center featuring oversized props, shrinking us all down to toy size. An over-sized chair provided an appropriate photo opportunity while Woody, Jessie and Buzz Lightyear were on hand to greet guests and to take complimentary photos.
To kick off the presentation, Mary Beech, Vice President/General Manager for Global Studio Franchise Development at Disney Consumer Products, talked about the previous night’s event at the Toy of the Year Awards in which John Lasseter was inducted into the International Toy Hall of Fame. We were shown the mini-documentary that was shown during the awards show which focused on Lasseter’s contributions to the industry and featured many of his colleagues at Pixar as well as his wife, Nancy, and his three sons who spoke of receiving a Buzz and Woody for Christmas after Toy Story had first been released.
[SinglePic not found]Lasseter took the stage next and talked about the genesis of the toy story franchise — how the idea was hatched after witnessing his niece’s approach to toys and wondering how the toys would react if they were alive. After implementing some of the concept in the Pixar short Tin Toy, he talked about how the story was made to be able to reach an older audience by giving the toys neuroses such as Rex’s expectation to be the fiercest creature on earth despite his tiny little arms or Mr. Potato Head’s chip on his shoulder because his body parts are always being removed and re-arranged. Of course, Lasseter says, a toy’s biggest fear is being outgrown, leading into a key plot point in Toy Story 3 in which the toys are led to believe that a daycare center is nirvana — a ‘retirement home for toys’ — in which there will always be a steady flow of children needing the toys and no need to become emotionally attached to the kids as they come and go.