Report: Disney Consumer Products and Pixar Present ‘Toy Story 3′ – Part One

I was extremely fortunate to attend an event earlier this week in which Disney Consumer Products launched dozens of new toys from Mattel, Thinkway Toys, LEGO, Hasbro and JAKKS Pacific, just some vof the licensees for Toy Story 3 products with the aid of some very special guests.

Epic Mickey iPhone/iPad App Held at Gotham Hall in the Herald Square area, the space was magically transformed into the Sunnyside Daycare Center featuring oversized props, shrinking us all down to toy size. An over-sized chair provided an appropriate photo opportunity while Woody, Jessie and Buzz Lightyear were on hand to greet guests and to take complimentary photos.

Epic Mickey iPhone/iPad App To kick off the presentation, Mary Beech, Vice President/General Manager for Global Studio Franchise Development at Disney Consumer Products, talked about the previous night’s event at the Toy of the Year Awards in which John Lasseter was inducted into the International Toy Hall of Fame. We were shown the mini-documentary that was shown during the awards show which focused on Lasseter’s contributions to the industry and featured many of his colleagues at Pixar as well as his wife, Nancy, and his three sons who spoke of receiving a Buzz and Woody for Christmas after Toy Story had first been released.

[SinglePic not found]Lasseter took the stage next and talked about the genesis of the toy story franchise — how the idea was hatched after witnessing his niece’s approach to toys and wondering how the toys would react if they were alive. After implementing some of the concept in the Pixar short Tin Toy, he talked about how the story was made to be able to reach an older audience by giving the toys neuroses such as Rex’s expectation to be the fiercest creature on earth despite his tiny little arms or Mr. Potato Head’s chip on his shoulder because his body parts are always being removed and re-arranged. Of course, Lasseter says, a toy’s biggest fear is being outgrown, leading into a key plot point in Toy Story 3 in which the toys are led to believe that a daycare center is nirvana — a ‘retirement home for toys’ — in which there will always be a steady flow of children needing the toys and no need to become emotionally attached to the kids as they come and go.

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Toy Fair 2010: Disney’s Alice in Wonderland

With Tim Burton’s vision of Alice in Wonderland just on the horizon, there are naturally dozens of new and wonderful licensed toys and collectibles inspired by the film headed our way. Here’s just a taste of some of the amazing product we encountered at the International Toy Fair this year that we can all look forward to seeing in 2010.
Alice by Tonner © Stitch Kingdom. All Rights Reserved.Alice by Tonner. Image © Stitch Kingdom. All Rights Reserved.From Tonner,we have a full line of limited edition dolls including this gorgeous likeness of Mia Wasikowska as Alice. Tonner also has Iracebeth, the Red Queen, and Mirana, the White Queen, on display. While we were unable to take photos as the final product is awaiting approval, we can certainly say they were all very impressive as one would expect from a company like Tonner. Not on display at the show is Tonner’s Mad Hatter, but we were given a sneak peek at the current incarnation and he’s naturally equally as impressive in his detail. Pending the dolls’ final approvals, we can expect to see them sometime in spring.

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‘Dancing with the Stars’ Winner Donny Osmond Helps Launch ‘Dance Star Mickey’ from Fisher-Price

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Legendary entertainer and reigning ‘Dancing with the Stars’ champ Donny Osmond joined Fisher-Price at the International Toy Fair in New York yesterday to help launch their newest product, Dance Star Mickey.

Introduced by Mattel Brands President Neil Friedman, Donny burst onto the stage with Mirror Ball Trophy in hand and immediately set the room on fire, regaling those in attendance with details of his lengthy relationship with The Walt Disney Company beginning with the Osmond Brothers being discovered by Walt himself.

Before long, Donny was joined by special guest Mickey Mouse himself who fearlessly accepted a dance-off challenge issued by Osmond. After a little tap dancing and a bit of disco, it was the Mouse’s split that sealed the win.

At last it was time for the curtain to rise, revealing the real star of the presentation, Dance Star Mickey, Fisher-Price’s most technologically advanced toy to date. Using a new, innovative mechanism, Dance Star Mickey is able to move and gesture in a very fluid and life-like way.

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First Look: Mattel Introduces Toys for Rapunzel, Toy Story 3, Cars and More

The 107th annual American International Toy Fair is about to kick off in New York City and we couldn’t be more excited. In honor of the 1200+ exhibitors showing off their latest and greatest in toys, we thought we’d take a sneak peek at some of the new Disney toys from Mattel that you can expect to find at your favorite retailer later this year.

We’ll start with this summer’s most anticipated event: Toy Story 3.

Toy Story 3 Buzz Lightyear Deluxe Action Wing Pack from MattelFirst up is the Buzz Lightyear Deluxe Action Wing Pack (Ages 6+; MSRP $49.99; Available May). Junior Space Rangers can sport this backpack style gear which — at a touch of a button — pops out a set of their very own wings, useful for flying or simply falling with style. Other buttons speak some of Buzz’s most popular catchphrases, but the coolest part of all is that the wings can sense when they’re in the horizontal position and will automatically play ‘flying’ noises. When the mission’s been accomplished, the wings contract at the press of a button.

If you’ve been following the TS3 news and have seen the new trailer, you probably already know that Ken (Michael Keaton) joins the Toy Story family and given that Mattel is the home of Ken and Barbie, the Barbie Toy Story 3 Made For Each Other Gift Set (Ages 3+; MSRP $24.99; Available May) is a zero-brainer. The pair of dolls help re-live the magic of the film dressed in the style as they appear on screen.

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NYCC09: Mattel

Mattels Booth at NYCC09

Mattel's Booth at NYCC09

Fortunately, its recent economic turbulence didn’t keep Mattel away from the show where it presented several upcoming collectibles and toys including those from the Cars and Toy Story franchises. Here’s some of the items you can expect to see hitting your local toy store soon. (more…)

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