While Walt Disney World’s billion-dollar NextGen project has been no secret for quite some time, along with many of its aspects such as extensive use of RFID, the company itself has remained famously mum about the extent of the project, something we have been discussing for well over a year.
Stop us if you’ve heard this one: When is a character not a character? When they’re an ‘experience delivery system.’ Get it? Okay, maybe it’s not that funny, or clever, but according to a patent application for a system known as ‘Managing Experience State to Personalize Destination Visits,’ it’s the future truth — and it’s a key element to the MyMagic+/My Disney Experience coming to the Walt Disney World Resort as part of its NextGen experience.
When Disney’s Art of Animation Resort opens this summer, its guests will be one of the first to experience the driving force behind Walt Disney World’s NextGen project — the room key. Instead of the traditional card key readers that most hotels use, guests at Art of Animation will access their room via RFID. Although some vacation destinations (notably Great Wolf Lodge) have already embraced the magic of RFID for years and have even taken it far beyond the hotel room, this gesture is particularly noteworthy because it signals the start of what we’ve already known to be coming and it’s just the tiniest tip of the largest iceberg this universe has ever seen.