Sony Electronics announced today it has teamed up with Walt Disney Parks and Resorts to promote its latest line of Handycam® camcorders in a new integrated marketing campaign that focuses on capturing and sharing family memories.
The “Share Magical Memories” co-branded campaign kicks off with a unique online contest and dedicated website hosted by Disney Interactive at www.disney.com/memories, where guests can submit a written entry about a special someone in their life, a family member, friend or educator, who has helped create a lasting memory. A panel of judges will review the stories about the special memory makers and select five grand prize winners. Each grand prize winner will receive a vacation for themselves and three guests, plus a vacation for their memory makers and three guests to Walt Disney World Resort. The winning families will also receive a Sony® HDR-PJ260V projector camcorder to document new memories before, during, and after their experience at Disney Parks.