On a tour to celebrate the second anniversary of her Let’s Move! initiative, First Lady Michelle Obama spoke to hundreds of children and parents at ESPN Wide World of Sports Complex about the importance of healthy living. She also recognized the efforts of Disney Magic of Healthy Living, which partners with parents in their quest to raise healthy, happy kids.
“I want to thank Disney for all that they’ve done to support “Let’s Move” and to make sure our kids are eating right and being active,” Obama told the audience before joining Disney Channel and Disney XD stars for the new dance, “The Platypus Walk,” inspired by the hugely popular “Phineas and Ferb” character Perry the Platypus.
U.S. Sen. Bill Nelson welcomed the crowd of nearly 1,500 children and families, demonstrating his own commitment to physical fitness by completing 50 push-ups on stage.
After addressing the audience, Obama welcomed the children to visit five Disney Magic of Healthy Living activity stations along with Disney Channel Stars Debby Ryan (“Jessie”), Roshon Fegan (“Shake It Up”), and Disney XD stars Doc Shaw and Kelsey Chow (“Pair of Kings”) and Olivia Holt (“Kickin’ It”). There, professional athletes helped children hone their physical fitness skills. Children ran sprints with renowned football coach Tom Shaw, completed drills with members of the Orlando City Soccer team and practiced their tennis serve with tennis professional James Blake.
Brandon Delfosse, a 13-year-old student at Orlando Science School and member of Big Brothers Big Sisters of Central Florida, attended the event and was pleased Obama and Disney supported healthy living. “It’s very cool knowing someone cares about you… It’s smart. Disney is popular, and it helps get the word out.”
Disney Magic of Healthy Living provides children and families with engaging content, useful tools and unique experiences to help make healthier lifestyles simple and fun. The 2010 launch of Disney Magic of Healthy Living included a series of public service announcements featuring the first lady that inspire children to take control of their own health, fitness and nutrition, and encourage their families and friends to do the same.
For more information about the program, as well as recipes, tips and videos, visit Disney.com/TryIt and Family.com/TryIt.
Obama’s Let’s Move! initiative has made significant progress since launching in February 2010. Parents, businesses, educators, elected officials, members of the military, chefs, physicians, athletes, childcare providers, community and faith leaders and children themselves have made substantial commitments to improve the health of children. Through working together with Let’s Move!, these groups have provided children with healthier food and greater opportunities for physical activity in schools and communities, helped get families the information they need to make healthier decisions, supported a healthy start in early childhood, and have worked to ensure more people have access to healthy, affordable food.
For details about the Let’s Move! initiative, visit LetsMove.gov.
As part of its ongoing effort to promote healthy lifestyles and nutrition for kids and families, Disney today announced that it will develop a program in collaboration with First Lady Michelle Obama supporting “Let’s Move,” her newly announced campaign to create a healthier generation.
“Having been at the forefront of making healthier lifestyle choices appealing to kids and families, Disney is delighted to work with the First Lady to promote exercise, nutrition and healthy living”
Disney will create a series of PSAs featuring the First Lady and leading Disney Channel stars to inspire healthier eating habits, physical activity and more. The messages will be featured across Disney’s kid and family targeted media platforms, including Disney Channel, Disney XD, Radio Disney, and Disney.com and will begin airing later this year.
“Having been at the forefront of making healthier lifestyle choices appealing to kids and families, Disney is delighted to work with the First Lady to promote exercise, nutrition and healthy living,” said Robert A. Iger, president and CEO, The Walt Disney Company.
Disney’s participation in “Let’s Move” complements its long-standing commitment to kids’ health and nutrition. In 2006, Disney pioneered groundbreaking nutritional guidelines aimed at giving parents and children healthier eating options. Disney food policies limit the use of the company name and its characters to only those kid-focused products that meet specific guidelines, including limits on calories, fat, saturated fat and sugar. Disney made nutritionally-beneficial changes in the meals served to children at all Disney-operated restaurants in the Disney Parks and Resorts. Today, more than 85% of Disney’s licensed food portfolio consists of healthier options, including produce and low-fat dairy with more than one billion servings of fruits and vegetables sold in 2009 alone. Disney Channels Worldwide is committed to programming that reflects and recognizes that everyone shares a responsibility to encourage kids and families to adopt healthy lifestyles. Guidelines are employed to model behavior that demonstrates good nutrition and physical activity. At least one episode of each series currently in production — including “Hannah Montana,” “Wizards of Waverly Place,” “Sonny With A Chance,” “Zeke and Luther,” “Phineas and Ferb” and “The Suite Life on Deck” — centers on a healthy lifestyle theme. In addition, over 100 interstitials have been dedicated to encouraging healthier lifestyles. They include ‘Pass the Plate,’ a global effort to both inform and empower viewers, showing them how kids just like them around the world enjoy and benefit from healthy foods, and “Get’cha Head in the Game,” an interstitial series that inspires kids to follow their dreams through physical activity.
For more information about Disney’s nutritional policies, please go to http://disney.go.com/crreport/childrenandfamily/positivedevelopment/kidshealthandnutrition.html