Radio Disney will bring the popular “Disney TRYathlon” from the Disney XD television screen to families across the country this summer with a 10-city TRYathlon Road Tour kicking off Saturday, July 20 in New York City. Part of Disney’s “TRYit” campaign designed to inspire kids and families to try a variety of new foods, fun moves and simple ways to be their best, the TRYathlon Road Tour will be held at local family inclusive events throughout the country and feature competitive challenges designed to encourage physical activity and highlight nutritious foods needed to maintain a balanced lifestyle.
In an expansion of Disney XD’s ongoing “TRYit” initiative designed to inspire kids to get up, get outside and try something new, professional sports stars: the NFL’s Arian Foster (Houston Texans), the WNBA’s Candace Parker (Los Angeles Sparks) and the NBA’s Kevin Love (Minnesota Timberwolves) coach young stars Leo Howard and Olivia Holt (“Kickin’ It”), Billy Unger and Spencer Boldman (“Lab Rats”) and Doc Shaw and Adam Hicks (“Pair of Kings”) who team with three viewers (hailing from Georgia, Oregon and Texas) to compete in fun challenges that will test their skills and their teamwork, in Disney’s “TRYathlon” special premiering Monday, August 13 at 8:00 pm ET/PT Disney XD. The special is hosted by Hal Sparks and Tyrel Jackson Williams (“Lab Rats”).
Building on its landmark nutrition guidelines established in 2006, The Walt Disney Company (NYSE: DIS) today became the first major media company to introduce new standards for food advertising on programming targeting kids and families. This significant undertaking marks the latest step in Disney’s partnership with parents to inspire kids to lead healthier lifestyles. Under Disney’s new standards, all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney’s nutrition guidelines. The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar.