Report: Disney to Release Revolutionary iPad App That Synchronizes with Television Broadcasts
The Hollywood Reporter is reporting that Disney is teaming up with Nielsen to produce an app for the iPad which will allow the app to provide content in real-time along with the broadcast of its new drama ‘My Generation.’
According to the article, the app will provide interactive opportunities for the viewer who will be able to participate in polls, trivia, twitter feeds and the like, all in relation to the specific program they are watching, whenever they are watching it. The app takes advantage of technology developed by Nielsen called audio watermarking in which the app’s content is triggered by audio cues from the television program through the iPad’s built-in microphone, which means the app will work even if the viewer is watching the show on a DVR.
The app is expected to be released tonight in anticipation of the series premiere of ‘My Generation’ on Thursday, September 23.
Categories: iPhone Apps, Television Tags: ABC, App, iPad, My Generation
ABC’s Music Lounge to Offer Free Download of ‘Change’ by Tu Phace from ‘My Generation’
Beginning at 12:01 a.m., ET on Thursday, September 16, ABC’s Music Lounge will launch the free download of the new single from Philadelphia-based Epic Records recording artist Tu Phace entitled “Change.” It will be available free for an exclusive window of 48 hours. This will the first glimpse of music that will both be inspired by and featured in the new fall drama series, “My Generation.” New songs and artists will be spotlighted on ABC Music Lounge throughout the season, culminating to the release of an original soundtrack for “My Generation” in December 2010.
“We are thrilled to have a show that not only features great new artists, but also give us an opportunity to showcase new music inspired by the show and its characters,” says Peter DiCecco, senior vice president of Business and Legal Affairs, Music, Disney/ABC Television Group and Dawn Soler, vice president of TV Music, Disney/ABC Television Group.
The music of “My Generation” will be reflective of the coming-of-age stories of its nine main characters. The featured songs for download and upcoming soundtrack will allow viewers to share in their journeys and have a more interactive experience.
Premiering Thursday, September 23 (8:00-9:00 p.m., ET), “My Generation” follows the lives of nine friends and the promises of what their futures could bring, how far they’ve come and how they got there, as told through the camera of a documentary film crew. “My Generation” stars Michael Stahl David as Steven, Jaime King as Jacqueline, Kelli Garner as Dawn, Keir O’Donnell as Kenneth, Mehcad Brooks as Rolly, Julian Morris as Anders, Daniella Alonso as Brenda, Anne Son as Caroline, Sebastian Sozzi as Falcon and Elizabeth Keener as the filmmaker. Based on a Swedish format entitled “On God’s Highway,” “My Generation” was created and written by Noah Hawley (“The Unusuals,” “Bones”), who is also an executive producer along with Warren Littlefield, Henrik Bastin, Peter Magnusson and Martin Persson. The project is from ABC Studios.
Categories: Internet, Music, Television Tags: ABC, ABC Music Lounge, My Generation

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