Earlier today, at the All Things Digital conference, Disney Parks and Resorts chairman Tom Staggs took the stage to speak on the MyMagic+ experience being developed for Disney Parks, following a brief introduction to the system by Edna Mode of Disney/Pixar’s The Incredibles (video of appearance available here). Staggs spoke about the experience, beginning with online reservations for activities and dining — even suggesting guests will be able to order their entire meal online so service will start immediately upon arrival at the restaurant — and other perks guests can expect to receive with the system’s MagicBand, given specific permissions. One such example is that Staggs confirmed (as we have long suspected and promoted) characters at meet and greets will know guests’ names automatically. To that end, Staggs also talked about the talking Mickey Mouse technology that is under development by Walt Disney Imagineering and has promised he too will come along for the experience. In addition, Staggs also talked about how attractions such as “it’s a small world” will be modified to include acknowledging celebrations of a guest during the actual ride through. He also talked about how the band (which uses a combination of BlueTooth and RFID technology) will be customizable through items he compared to Crocs’ jibbitz.
While Walt Disney World’s billion-dollar NextGen project has been no secret for quite some time, along with many of its aspects such as extensive use of RFID, the company itself has remained famously mum about the extent of the project, something we have been discussing for well over a year.
Stop us if you’ve heard this one: When is a character not a character? When they’re an ‘experience delivery system.’ Get it? Okay, maybe it’s not that funny, or clever, but according to a patent application for a system known as ‘Managing Experience State to Personalize Destination Visits,’ it’s the future truth — and it’s a key element to the MyMagic+/My Disney Experience coming to the Walt Disney World Resort as part of its NextGen experience.