ESPN Signs on Playdom to Develop ESPN-Branded Sports Games for Social Media Networks

ESPN Interactive today announced that it has reached a two-year agreement with Playdom, one of the leading social gaming companies, to develop ESPN-branded sports genre games for social media platforms.  The first two in development are slated to launch this Fall.

“Our deal with Playdom marks ESPN’s first major presence into the social gaming space,” said Raphael Poplock, vice president, games and revenue strategy and development for ESPN Digital Media.  “The sports genre for this category of games has gone virtually untapped thus far, and through this agreement, we have an opportunity to be in front of a highly engaged audience and at the forefront of what is currently the fastest growing games category out there.”

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