Aflac Debuts Paint Scheme for NASCAR #99, Inspired by Disney/Pixar’s ‘Toy Story 3′
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Aflac today announced the creation of a special Toy Story 3 paint scheme for the No. 99 Aflac Ford Fusion that will be driven by Carl Edwards at the Toyota/Save Mart 350 at Infineon Raceway in Sonoma, CA on June 20. )
The paint scheme reflects a collaboration between the Georgia-based insurance company and Disney/Pixar, following the release of a television commercial using Pixar’s unique brand of animation. This marks the second time Aflac and Disney/Pixar have worked together for cross-promotion.
ABC Affiliates, Advertisers Cry Foul over Actions by ESPN and ABC News
Disney has been driving on thin, black ice lately when it comes to their ABC affiliates and their advertisers.
Two separate events are threatening the financial stability of the ABC network’s affiliate stations, most notably throughout the southern region of the United States.
The affiliates are noticeably upset over recent moves by Disney-owned ESPN taking several sporting events away from the affiliates, most notably several NASCAR events. It’s believed that ESPN, which has been producing all sports for the ABC network since 2006, is being handed carte blanche from the parent corporation in terms of which events it can air exclusively because it helps justifies the already industry-high retransmission fees from cable operators. The affiliates fear a significant loss in programming and local ad revenue as a result.
ESPN Taps Comic Book Heroes’ ‘Move Out of the Way’ as 2010 NASCAR Coverage Theme
Comic Book Heroes’ (CBH) new single “Move Out of the Way” off their “Take A Seat” EP has been chosen by ESPN as the featured song for the network’s coverage of the 2010 NASCAR Nationwide Series season. The season opens at Daytona International Speedway on Saturday, Feb. 13, at noon ET on ESPN2.
To kick off their new relationship with ESPN, CBH filmed a video for “Move Out of the Way,” portions of which will be used throughout the season during ESPN’s NASCAR Nationwide Series race telecasts. A new music video for the teen rock band’s first single, “Catch Me If You Can,” and six original songs from CBH also will be included in promotions for ESPN’s NASCAR coverage. Throughout the 10-month NASCAR Nationwide Series season, CBH’s music, videos and promotions will be featured in 35 races televised on ESPN, ESPN2 and ABC.
ESPN, Paramount, NASCAR Join Forces in the Ultimate Street Battle of Good Vs. Evil with the Transformers
HOLLYWOOD, Calif. and BRISTOL, Conn., Oct. 13 — NASCAR fans will have the chance to choose their side in the battle to control the planet when Paramount Home Entertainment and ESPN launch a unique promotional campaign in support of the October 20 debut of TRANSFORMERS: Revenge of the Fallen on DVD and Blu-ray. Paramount Home Entertainment will sponsor not one, but two of the vehicles taking part in the October 17 “NASCAR Banking 500 only from Bank of America Race” at the Lowe’s Motor Speedway in Charlotte, North Carolina, a first for any film property.
The cars will be driven by rising star and 2008 Daytona 500 winner Ryan Newman and 4-time Sprint Cup Series Jeff Gordon. Newman’s car, uniform and pit crew all will be branded with images of OPTIMUS PRIME, the heroic leader of the peace-loving AUTOBOTS. Gordon’s car, uniform and crew will sport graphics of MEGATRON, the malevolent leader of the DECEPTICONS. Michael Bay, the director of the TRANSFORMERS megahits, will be the official pace car driver for the 50th running of the NASCAR Banking 500 only from Bank of America at Lowe’s Motor Speedway on Saturday night, Oct. 17. The race will air on ABC at 7 p.m. ET.
First Look: Pixar’s ‘Up’-Themed NASCAR Vehicle Presented by Aflac
Here’s a first look at the new Aflac #99 NASCAR vehicle inspired by Disney/Pixar’s Up. Driven by Carl Edwards, the vehicle will make its television debut on May 9 during the Southern 500 NASCAR race at Darlington Raceway and televised on FOX. Also premiering during the event will be a new commercial where Aflac’s mascot and Pixar’s style team up to show how Aflac can help to prevent injuries and illnesses from derailing your dreams. The commercial will also be the unveiling of Aflac’s newest tagline, ‘We’ve got you under our wing.’
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