As part of its ongoing effort to promote healthy lifestyles and nutrition for kids and families, Disney today announced that it will develop a program in collaboration with First Lady Michelle Obama supporting “Let’s Move,” her newly announced campaign to create a healthier generation.
“Having been at the forefront of making healthier lifestyle choices appealing to kids and families, Disney is delighted to work with the First Lady to promote exercise, nutrition and healthy living”
Disney will create a series of PSAs featuring the First Lady and leading Disney Channel stars to inspire healthier eating habits, physical activity and more. The messages will be featured across Disney’s kid and family targeted media platforms, including Disney Channel, Disney XD, Radio Disney, and Disney.com and will begin airing later this year.
“Having been at the forefront of making healthier lifestyle choices appealing to kids and families, Disney is delighted to work with the First Lady to promote exercise, nutrition and healthy living,” said Robert A. Iger, president and CEO, The Walt Disney Company.
Disney’s participation in “Let’s Move” complements its long-standing commitment to kids’ health and nutrition. In 2006, Disney pioneered groundbreaking nutritional guidelines aimed at giving parents and children healthier eating options. Disney food policies limit the use of the company name and its characters to only those kid-focused products that meet specific guidelines, including limits on calories, fat, saturated fat and sugar. Disney made nutritionally-beneficial changes in the meals served to children at all Disney-operated restaurants in the Disney Parks and Resorts. Today, more than 85% of Disney’s licensed food portfolio consists of healthier options, including produce and low-fat dairy with more than one billion servings of fruits and vegetables sold in 2009 alone. Disney Channels Worldwide is committed to programming that reflects and recognizes that everyone shares a responsibility to encourage kids and families to adopt healthy lifestyles. Guidelines are employed to model behavior that demonstrates good nutrition and physical activity. At least one episode of each series currently in production — including “Hannah Montana,” “Wizards of Waverly Place,” “Sonny With A Chance,” “Zeke and Luther,” “Phineas and Ferb” and “The Suite Life on Deck” — centers on a healthy lifestyle theme. In addition, over 100 interstitials have been dedicated to encouraging healthier lifestyles. They include ‘Pass the Plate,’ a global effort to both inform and empower viewers, showing them how kids just like them around the world enjoy and benefit from healthy foods, and “Get’cha Head in the Game,” an interstitial series that inspires kids to follow their dreams through physical activity.
For more information about Disney’s nutritional policies, please go to http://disney.go.com/crreport/childrenandfamily/positivedevelopment/kidshealthandnutrition.html
ANAHEIM, Calif., Nov. 25 — The National Thanksgiving Turkey will really have something to celebrate following today’s traditional presidential pardon ceremony in the White House Rose Garden. “Courage” and his alternate, “Carolina,” are going to Disneyland! It starts with a ride to Dulles International Airport. Then the birds will “fly” on United Airlines Flight “Turkey-1″ to their new home at Disneyland Resort in Southern California.
The trip from Washington, D.C., to Los Angeles will mark the fifth consecutive year that the National Thanksgiving Turkey has celebrated his pardon at a Disney resort. Accompanied by National Turkey Federation Chairman Walter Pelletier of Butterball LLC, Courage, a 20-week-old, 45-pound tom turkey, will be the honorary grand marshal in the “Give a Day, Get a Disney Day” Thanksgiving parade down Main Street, U.S.A. Following Thursday’s parade, Courage and his alternate, Carolina, will find a home at Santa’s Reindeer Round-Up at Big Thunder Ranch in Frontierland, where they’ll remain throughout the holidays and the rest of their lives.
Joining Courage and Carolina in the Disneyland Park parade on Thanksgiving Day will be 200 volunteers who, as part of National Family Volunteer Day on Saturday, Nov. 21, packed 20,000 boxes of food for Thanksgiving for those in need. Marching behind a Thanksgiving banner, the volunteers are being celebrated for their spirit of community service, the focus of Disney Parks’ “Give a Day, Get a Disney Day” program in 2010. Disney Parks hopes to inspire 1 million people to perform a day of volunteer service for a participating organization by giving them a free one-day admission ticket to a Disneyland Resort or Walt Disney World Resort theme park.
“It is a tremendous honor to represent the turkey industry at the White House and to continue this 62-year-old tradition,” said Pelletier. “Like all Americans, the men and women of our industry faced a very challenging year economically, so it will be gratifying to be at the National Thanksgiving Turkey presentation and then participate in Disney’s Thanksgiving event to reflect on the true meaning of Thanksgiving and the holiday season.”
Oprah Winfrey will usher in the holidays at the White House, visiting President Obama and the First Lady as they prepare for their family’s first Christmas there, on “Christmas at the White House: An Oprah Primetime Special,” airing SUNDAY, DECEMBER 13 (10:00-11:00 p.m., ET), on the ABC Television Network.
The intimate, informative and entertaining hour-long special will include a one-on-one conversation with the President, marking the first time Oprah has interviewed him since he took office, as well as an exclusive sit-down interview with the First Couple. The special will showcase behind-the-scenes preparations as the White House gets ready for the holiday season.
Oprah Winfrey and Sheri Salata are executive producers of “Christmas at the White House: An Oprah Primetime Special.” Lisa Erspamer is co-executive producer. “Christmas at the White House: An Oprah Primetime Special” is a production of Harpo Productions.
The NY Times brings us an exclusive behind the scenes look at the new President Barack Obama animatronic figure that will be making its Walt Disney World debut in July. The article, which features a Disney approved photo from afar, talks about the care and excessive detail that went into the faithful re-creation, right down to the detail of his wedding ring. The article also goes into some of the additional changes that will be taking place including confirming (as well as putting to bed) many of the rumored changes, particularly on who will have a speaking part and who won’t.
Interestingly enough, the article mentions that Obama will begin welcoming the public on July 4 which is certainly a ceremonial gesture, but the official Disney refurb lists still maintain the attraction will re-open on July 2.
The image to the left is cropped from a Disney photo. You can click on the image to enlarge it. You can view the original photo in the article below.
To view the article, click here.