Can’t make it to Walt Disney World’s Magic Kingdom or Disneyland within the next 24 hours but wish you could convince all your friends, neighbors, strangers and yourself you were there anyway? If so, DisneyStore.com has some really good news for you: the theme park merchandise celebrating the event is available for purchase online for today only.
Both styles of the ‘One More Disney’ tees are available for online purchase and for each coast. The color edition of the ‘I took the leap and didn’t sleep’ tee is available for both Disneyland and Magic Kingdom in mens’ and childrens’ sizes, as well as hoodie (Disneyland, adults only). Also available is the single-toned ladies’ v-neck tee for both Disneyland and Magic Kingdom.
The special limited edition merchandise commemorates the ‘One More Disney Day’ event in which both the Magic Kingdom and Disneyland Park are both open for 24 hours straight on Leap Day, February 29, 2012, from 6 am through 6 pm.
Disney Parks has one more trick up its sleeve for Walt Disney World passholders planning on attending the ‘One More Disney Day’ leap day event in which both the Magic Kingdom at Walt Disney World and Disneyland Parks will remain open for 24 hours.
The first 1,000 passholders who plan on visiting the Magic Kingdom can sign up online for the offer. In order to qualify and receive the ears, the passholder must then check-in for the event no later than 5:30 am on February 29 (check-in begins at 5 am, the park opens at 6 am). Limit of one pair of ears per guest.
Apparently the offer had been announced via an email to passholders according to this thread, but many (including myself) are reporting not having received the email. The opportunity began at 3 pm EST today.
No word on whether the offer is being extended to passholders at the Disneyland Resort at this time.
UPDATE: As of 3:30 pm, the site is reporting that all available ears have been spoken for.
CONFIRMED!: DISNEY HAS CONFIRMED BOTH DISNEYLAND AND MAGIC KINGDOM WILL OPEN AT 6 AM ON FEBRUARY 29 AND REMAIN OPEN FOR 24 HOURS. PLUS THEY WILL BE GIVING AWAY A FREE VACATION EVERY DAY BETWEEN JANUARY 1, 2012 AND FEBRUARY 29, 2012. ALSO, BOOK A 3+ NIGHT PACKAGE AT WALT DISNEY WORLD OR DISNEYLAND BETWEEN FEBRUARY 26, 2012 AND MARCH 10 AND GET ONE FREE NIGHT (must book by January 31). SEE ONEMOREDISNEYDAY.COM FOR DETAILS.
Those of our readers who have been playing along at home know that we first announced news of a Disney Parks campaign titled ‘One More Disney Day’ back in early August. Although we were off on the timeline for the reveal, we have gradually come across confirmations that what we first suspected is in fact true — that the ‘One More Disney Day’ is tied to a new Disney Parks campaign for 2012.
Although Disney Parks has been actively trying to throw us off by putting up pseudo-pages for the campaign, playing it is not much more than a sales pitch (e.g.., ‘What can you do with one more Disney day? Visit a water park or Downtown Disney’), we confirmed just two days ago that the campaign will be teased on the Disney Parks Christmas Day Parade event when it’s broadcast on the ABC network on December 25. Though it’s likely that the mention will just refer to the official announcement being made live on ‘Dick Clark’s Rockin’ New Years Eve,’ on December 31, also broadcast on ABC.
Since that last confirmation, Disney Parks has come clean and has now updated its sites ONEMOREDISNEYDAY.COM and UNDIAMASDEDISNEY.COM with a special teaser video along with a countdown to the announcement. According to the new page (which also invites guests to sign up for an email of the announcement), ‘Disney Parks will be celebrating like never before!’ How exactly is to be determined, but we believe based on circumstantial evidence and rumors with some substance that both Magic Kingdom at Walt Disney World and Disneyland will remain open all night on February 28 and continue operating through Leap Day, February 29.
This is the second time that Stitch Kingdom has successfully named the Disney Parks national campaign several months before official announcement.
UPDATE #1: 12/25/11 – As reported, the announcement was teased this morning on the Disney Parks Christmas Day Parade:
Lopez: ‘I took a little sneak peek at the calendar and 2012 is a leap year.’
Menounos: ‘That is right and to celebrate the extra day we get in 2012, Disney Parks is gonna do something very special that’s never been done before.’
Update #2: It could just be another one of their tricks, but now that the teaser makes it clear that the announcement focuses primarily on leap day 2012, the following tweet was just sent out by Disney Parks using the hash tag #Disney24 which would allude to the 24 hour party theory at both Walt Disney World and Disneyland Resorts.
Update #3 (12/29/11) – With just a couple of days to go, it really does appear that the joke is on us. Sources have confirmed to us that while the 24 hour parties are in fact happening, it’s just the first of many ‘spectacular’ events to be taking place at Disney Parks throughout 2012. The sad part is with the fact that Disney Parks first decided to disguise the campaign, then drop not-so-subtle hints about what (at least part of) the event entails makes one wonder how much of it is real and how much of it is a ploy. Make no mistake, we’re 99.99% certain the parties are happening, especially in light that cast members are being told it is, but since nothing is fact until it’s announced, there sure is a lot of questionable acts and information being deployed.
On a side note, congratulations to Disney Parks for getting this one by us (almost): This video from the recent Disney Store Times Square event in New York City has a particularly interesting tag.
Disney Parks and Resorts almost had us. Back in August, we revealed that we had learned Disney Parks and Resorts was working on something dubbed ‘One More Disney Day.’ Due to the timing (close to when new campaigns were usually announced) and the Disney D23 Expo looming ahead, we naturally made the assumption that it must be the campaign for the 2012 year.
Well months came and went and we ended up sporting egg on our face as we found out Disney Parks went ahead and created a page dedicated to ‘One More Disney Day.’ The problem? It ended up seeming more like a blase sales pitch then anything else. Hey, stay another day. Why not? Why not indeed.
Dismissed. Rejected! Why it was more than we could bear. It looks like our hopes of breaking news of the next Disney Parks campaign, as we had done with the ‘Let the Memories Begin‘ campaign, were shattered.
Fast forward to earlier this month and we revealed that not only does the hyped up New Year’s Eve announcement apply to Walt Disney World, but Disneyland as well, along with rumored and somewhat well-founded expectations that the announcement will involve parks at both resorts remaining open all night leading into leap day, February 29. A leap day at Disney Parks? It does sound like ‘One More Disney Day,’ no?
According to a guest who attended the Disney Parks Christmas Day Parade taping at the Magic Kingdom, Banks Lee, co-hosts Mario Lopez and Maria Menounos mentioned ‘One More Disney Day’ during their patter. Whether the slogan applies to the year-long campaign or just to leap day remains to be seen.
It’s also unclear, if in fact the parks will remain open for more than 24 hours straight, how ticketing will be handled or if it will be a hard-ticketed event requiring separate admission.
What we do know is that Disney Parks has registered ONEMOREDISNEYDAY.COM, which currently goes nowhere, as well recently registering its Spanish equivalent, UNDIAMASDEDISNEY.COM.