With blue and silver pixie dust in hand, Mickey Mouse today presented the Orlando Magic’s Dwight Howard with a “mouse warming” gift in celebration of the team’s new home and a multi-year agreement making Disney Parks a “Champions of the Community” sponsor for the franchise and Amway Center.
“We are honored to have the global brand of Disney, which has been such a fixture of this community for nearly 40 years, join us as a ‘Champions of the Community’ sponsor,” said Orlando Magic President Alex Martins. “As a long-standing member of the Central Florida community, Disney has established a great legacy that we hope to build upon at the Amway Center. We look forward to working together to make continued impact on our Central Florida community for one common purpose… becoming champions both on and off the court.”
Through the new agreement, the Orlando Magic and Disney Parks will seek opportunities to work together on outreach initiatives that benefit the community. The agreement also makes Disney Parks the presenting sponsor of the Amway Center atrium, gives Disney and the Orlando Magic the opportunity to develop and sell co-branded merchandise and provides the foundation for a variety of other marketing and community opportunities.
“As you would expect, Disney believes in Magic,” said Ken Potrock, senior vice president of Disney Sports Enterprises. “This agreement is a natural extension of Disney’s ongoing support for the downtown venues and serves as another example of our company’s efforts to further enhance the quality of life and make dreams come true across our region.”
Disney Parks joins GEICO, PepsiCo, AirTran Airways and Harris Corporation as “Champions of the Community”. Opening October 1, the Amway Center, which will be operated by the City of Orlando and owned by the Central Florida community, will compete to host major national events, concerts and family shows and serve as the new home of the Orlando Magic.
June 5, 2009 – Glendale, CA – Disney Consumer Products (DCP) and the National Basketball Association (NBA) today announced an all new line of t-shirts from the NBA celebrating the Orlando Magic and the Los Angeles Lakers as they head for Game 2 of the NBA Finals. The Magic and Lakers share their hometowns with Disney’s two U.S. theme parks, Disneyland Resort® and Walt Disney World Resort®, and will be showcasing the most iconic of Disney characters, Mickey Mouse, as this new line designed for boys and men takes Mickey and friends Donald Duck, Goofy and Pluto courtside. With character-themed styles that incorporate the Magic and Lakers colors and logos, as well as the NBA Finals trophy, this line is fun and fashionable for all ages. The collection also includes iconic pieces using Mickey silhouettes, giving Magic and Lakers fans alike the chance to go coast to coast in Disney style.
“This new line of shirts celebrates the excitement of the NBA Finals while adding a touch of Disney style for NBA fans of all ages,” said Stephen Teglas, Vice President, Fashion and Home, Disney Consumer Products. “Mickey is at the forefront of many fashion trends and the NBA Finals are a perfect fit for both Mickey and his friends.” Available in authentic team colors of Lakers purple and gold and Magic blue and white, boy’s shirts come in sizes 8-20, and men’s sizes ranging from S-XXL. The shirts are currently available at STAPLES Center and Amway Arena, Disneyland Resort, Walt Disney World and online at nbastore.com, orlandomagicshop.com and lakersstore.com.
ANAHEIM, Calif./LAKE BUENA VISTA, Fla. (June 3, 2009) – Walt Disney World President Meg Crofton and Disneyland President Ed Grier are squaring off – all in fun – as their local teams, the Orlando Magic and the Los Angeles Lakers, head for the NBA Finals.
With both Disney parks asking guests “What Will You Celebrate?” in 2009, Grier and Crofton are getting in the act, making a celebratory wager on the outcome of the NBA Finals:
If the Magic win, Grier will walk down Main Street, U.S.A., at Disneyland park wearing a pair of specially made Mickey Mouse ears in Magic blue and silver. If the Lakers win, Crofton will don a pair of Lakers’ purple and gold mouse ears and walk down Main Street, U.S.A. at Walt Disney World Magic Kingdom.
“The Lakers are going to make your team very Grumpy this week,” predicted Grier to Crofton.
“But we have ‘Magic’ on our side,” countered Crofton. “And isn’t that what Disney is all about?”
Crofton and Grier went through their respective parks Wednesday looking for supporters. Grier shot some hoops with Donald and Pluto in front of Sleeping Beauty Castle at Disneyland, while Crofton (along with Minnie, Goofy, Chip and Dale) drummed up Orlando Magic support in front of Cinderella Castle at Walt Disney World Resort.
The park presidents even pledged to turn the lights of their respective castles to their team colors in celebration of the historic pairing.