ESPN, Paramount, NASCAR Join Forces in the Ultimate Street Battle of Good Vs. Evil with the Transformers
HOLLYWOOD, Calif. and BRISTOL, Conn., Oct. 13 — NASCAR fans will have the chance to choose their side in the battle to control the planet when Paramount Home Entertainment and ESPN launch a unique promotional campaign in support of the October 20 debut of TRANSFORMERS: Revenge of the Fallen on DVD and Blu-ray. Paramount Home Entertainment will sponsor not one, but two of the vehicles taking part in the October 17 “NASCAR Banking 500 only from Bank of America Race” at the Lowe’s Motor Speedway in Charlotte, North Carolina, a first for any film property.
The cars will be driven by rising star and 2008 Daytona 500 winner Ryan Newman and 4-time Sprint Cup Series Jeff Gordon. Newman’s car, uniform and pit crew all will be branded with images of OPTIMUS PRIME, the heroic leader of the peace-loving AUTOBOTS. Gordon’s car, uniform and crew will sport graphics of MEGATRON, the malevolent leader of the DECEPTICONS. Michael Bay, the director of the TRANSFORMERS megahits, will be the official pace car driver for the 50th running of the NASCAR Banking 500 only from Bank of America at Lowe’s Motor Speedway on Saturday night, Oct. 17. The race will air on ABC at 7 p.m. ET.