D23 Expo Features Walt Disney Signature Home Fragrance Collection by Seda France

Anaheim, CA, September 10, 2009 — Seda France recently unveiled the all-new Walt Disney Signature Home Fragrance Collection – part of Disney’s premiere upscale, non-character, adult lifestyle brand – and this week that line can be found at the first-ever D23 Expo, an event that Disney President and Chief Executive Bob Iger is calling “the ultimate event for the multitude of fans who have been so instrumental in Disney’s success.” The Expo, to be held September 10-13 at the Anaheim Convention Center, will offer a sneak peek at all-new Disney films and will also showcase a collection of Disney props, artifacts and costumes.

The Walt Disney Signature Home Fragrance by Seda France will be featured in a unique “Candle Bar” at the Expo, offering fans a chance to own a new spin on classic Disney films. Select art from some of Disney’s most memorable films act as the inspiration for the fragrances and packaging motif in the collection of candles and diffusers. Single candles and reed diffusers are packaged with the inspiring artwork featured prominently on the front and sides of the package, while the votive set contains six individually packaged candles displaying a portion of the painting or illustration which, when arranged in the gift box, fit together like pieces of a puzzle to re-create one uninterrupted piece of artwork.

With a flair for beautiful fragrances, detailed execution and upscale packaging, this Seda France line is the perfect fit for Walt Disney Signature, a collection of home furnishings, décor and accessories that celebrates Walt Disney and his visionary influence on the world. The Walt Disney Signature Home Fragrance Line features six fragrances that evoke a sense of nostalgia only Disney can create. Single boxed candles retail for $32; votive candle sets retail for $48; and diffusers retail for $50. Seda France is a leading name in the luxury home fragrance market and can be found on the shelves of nearly 3,000 retailers nationwide.