As we first reported on Twitter back in January, the marketing machine for Disney/Pixar’s Monsters University continues to go viral while keeping it organic to the film’s content. This time around, it’s a Tumblr account known as MUGrumblr.
A couple of new viral ads have been released in support of Pixar Animation Studios’ Monsters University, in theaters on June 18. One of the ads in particular comes very close to sharing some of the new footage previously shown in the Japan trailer, which includes visits to the Monsters. Inc Scare Floor. Mostly, however, the ads promote campus life with the school of scaring in particular.
Welcome to Monsters University:
We See Monsters University:
It’s in Japanese (naturally), but this version of the trailer for Disney/Pixar’s upcoming film Monsters University gives a whole new dimension to the story we’ve come to know so far. In it, we see a very young Mike Wazowski in an apparent field trip to the Scare Floor at Monsters Inc. in which young Mike receives a gift that starts to shape his entire future.
There are also additional scenes which Mike appears to meet Sulley for the first time, as well as the scene in which Dean Hardscrabble (voiced by Helen Mirren) appears to be kicking the future pals out of the esteemed Scarer program.
Title: Toy Story: Smash It! (link)
Publisher: Walt Disney
Released: February 27, 2013
Platforms: Apple iOS (iPhone, iPod Touch, iPad), Android Soon
Pros: Familiar intellectual property, addictive play, well executed spin on popular mobile game franchise
Cons: Restart button isn’t immediate
Review: Toy Story: Smash It!, a new title from Disney Mobile and Disney Mobile Studio Prague, is a physics oriented game that’s sure to make any player anything but angry.
Walt Disney Studios and DisneyToon Studios are expected to announced today that comedian-slash-actor Dane Cook will be replacing Jon Cryer as the voice of Dusty Crophopper, the the protagonist of its upcoming theatrical release Planes. This news comes just as a new trailer for the film is expected (and previously leaked online), featuring the characters speaking for the first time.
The Euro Disney S.C.A. Group today officially announced that it will be introducing a new attraction based on Disney/Pixar’s Ratatouille at its annual shareholder meeting. The new attraction is slated to open in 2014 at the Walt Disney Studios Park. According to the announcement, the attraction promises that ‘Disney storytelling and state-of-the-art technology will come together in this romantic, larger-than-life, Parisian experience.’
A new international poster for Disney/Pixar’s Monsters University has been released and it’s chock full of characters from the film along with several confirmations (such as Randy Boggs (aka Randall) being affiliated with the Roar Omega Roar (ROR) fraternity as well as George Sanderson being in Jaws Theta Chi (JOX)), but what’s perhaps most telling is that none of the Omega Kappa (OK) students are in their respective uniforms. Instead, Mike, Sulley, Don, Squishy, Terri & Terry and Art all simply appear in clothing reading Monsters University. This and the fact that Omega Kappa’s fraternity house is actually in the basement of Squishy’s Mom’s house starts to make one wonder just how official OK starts out.
Earlier this month, we had the opportunity to sit down with Monsters University director Dan Scanlon and producer Kori Rae, along with John Goodman, for a few minutes as part of a roundtable at the Disney/Pixar presentation at the 110th American International Toy Fair in New York City.
Following up on a tip I had received the day before, I took the opportunity to explore what overlap — if any — we might see between Monsters University and the original Monsters Inc. film. Unfortunately Scanlon nearly skirted the question altogether: ‘Well I don’t want to say that, I think you should wait and see. I will say that it’s teeing up to the original film nicely.’
As part of the 110th American International Toy Fair in New York, Disney offered an invite-only look at some of the upcoming toys and clothing to support Disney/Pixar’s Monsters University, in theaters on June 21, 2013. The majority of the products on display were from Spin Master who serves as the master licensee for the film. Spin Master, who recently also began releasing products in support of Monsters Inc., previously created waves in the Disney universe when it served as the master licensee for TRON: Legacy, infusing technology in play that hadn’t been seen before. The tradition continues with Monsters University in which some of its most advanced toys don’t use batteries at all, yet manage to produce detailed and intricate amusing actions just the same.
If you’ve seen at least three advertisements on children’s television lately, you’ve no doubt seen the one for CuddleUppets by Jay@Play. For the uninitiated, CuddleUppets are precisely what the earworm of the jingle says — blankets with puppets. Children can wrap themselves up with the cuddly blanket portion of the CuddleUppets while manipulating the puppet portion with one hand. For your convenience, we’ve embedded the commercial below — you’re welcome!