Disney Online, part of the Disney Interactive Media Group, today debuts a second season of “The Possibility Shop“, an original web series produced by The Jim Henson Company. The site, which can be accessed through DisneyFamily.com, will be updated every two to three weeks with content designed to inspire the imagination of the entire family through creative projects, activities and games. The Clorox Company returns as the exclusive sponsor for all 20 webisodes in season two of “The Possibility Shop.”
Building on the success of its first season, season two of “The Possibility Shop” features creator and host Courtney Watkins engaging directly with moms as they discover their own “how to, can do” attitude on projects that will surprise, intrigue and delight their families and themselves. The second season will run through August 2011 with webisodes focusing on finding whimsy in the every day, as well as fun, out-of-the-box ideas for celebrating holidays, the change of seasons, and more. New to season two, each webisode will also feature one of Courtney Watkins’ ‘Bright Ideas,’ a quick and easy family activity related to that webisode’s content that will also feature products from The Clorox Company.
“We are excited to debut a second season of ‘The Possibility Shop’ with the goal of reaching and engaging an even broader audience of moms, building on the success of the first season,” said Emily Smith, vice president, Disney Online Mom and Family Portfolio. “Moms specifically, will benefit from the useful and creative advice the show offers for finding fun in their everyday lives.”
“We’re known for fostering imagination at The Jim Henson Company and Courtney Watkins’ irreverence, whimsy and ability to inspire creativity make her a perfect partner in bringing ‘The Possibility Shop’ to DisneyFamily.com,” said Lisa Henson, CEO of The Jim Henson Company, the licensor for all merchandising and licensing for the property.
“Whether it’s designing and building a haunted house, offering instructions for a make-your-own board game, jump starting a conversation or finding ways to carry the spirit of the holidays throughout the entire year, season two of ‘The Possibility Shop’ is going to energize parents and kids alike to pursue the infinite possibilities for every day creative adventures,” stated Courtney Watkins.
Season two kicks off with Courtney stepping outside the shop and into the real world as she visits a real family experiencing a creative conundrum. Courtney assists the family with fantastic ideas on how to refuel the imagination and spark creative adventures. Future episodes from both inside The Possibility Shop and out in the world will highlight creative ideas for themes and holidays such as Halloween, Winter Wonderland, Father’s Day and Summer Fun!
Disney Online Launches ‘The Possibility Shop,’ Web Site Featuring Original Web Series from The Jim Henson Company and Sponsored Exclusively by The Clorox Company
NORTH HOLLYWOOD, Calif. — Disney Online, part of the Disney Interactive Media Group, launched a new Web site featuring an original video series from The Jim Henson Company called “The Possibility Shop” (www.FamilyFun.com/PossibilityShop). The site, which can be accessed through Disney.com or FamilyFun.com, also features an array of ideas for family-friendly art projects and activities and will update every two weeks with new seasonal or holiday-based content. “The Possibility Shop” is exclusively sponsored by The Clorox Company for its Clorox2® Stain Fighter & Color Booster, Clorox® Disinfecting Wipes and toilet-cleaning products.
The new site appeals to a broad family audience, tapping into the content and audience reach of both Disney.com and FamilyFun.com. The site will offer a variety of unique themes including Thanksgiving, the holidays, winter activities, party planning, big game day (sports), Valentine’s Day, pets, St. Patrick’s Day, April Fool’s Day, Spring, Earth Day and Mother’s Day, among others.
“This is a great example of how Disney Online can create original content that uniquely appeals to families, and particularly moms,” stated Paul Yanover, executive vice president and managing director, Disney Online. “’The Possibility Shop’ places high-quality original video in an immersive online environment filled with art projects and activities as well as ideas for families to take the fun offline to find their own adventures.”
According to AdAge, Disney Online is poised to present a new web series titled The Possibility Shop which was produced with The Jim Henson Company and will be sponsored by Clorox. Although the online series was created to help showcase the Clorox family of cleaning products, the products won’t be mentioned by name during the show itself as the characters constantly clean up around the sets. Instead, Clorox-branded vignettes will accompany the episode demonstrating how Clorox could have helped the show’s cast out.
This represents the second time a promotion has created by Disney that’s specifically tailored to a sponsor’s needs, the first being the ‘Rock out Your Zone’ campaign with Walmart.