Disney Online, part of the Disney Interactive Media Group, today debuts a second season of “The Possibility Shop“, an original web series produced by The Jim Henson Company. The site, which can be accessed through DisneyFamily.com, will be updated every two to three weeks with content designed to inspire the imagination of the entire family through creative projects, activities and games. The Clorox Company returns as the exclusive sponsor for all 20 webisodes in season two of “The Possibility Shop.”
NORTH HOLLYWOOD, Calif. — Disney Online, part of the Disney Interactive Media Group, launched a new Web site featuring an original video series from The Jim Henson Company called “The Possibility Shop” (www.FamilyFun.com/PossibilityShop). The site, which can be accessed through Disney.com or FamilyFun.com, also features an array of ideas for family-friendly art projects and activities and will update every two weeks with new seasonal or holiday-based content. “The Possibility Shop” is exclusively sponsored by The Clorox Company for its Clorox2® Stain Fighter & Color Booster, Clorox® Disinfecting Wipes and toilet-cleaning products.
The new site appeals to a broad family audience, tapping into the content and audience reach of both Disney.com and FamilyFun.com. The site will offer a variety of unique themes including Thanksgiving, the holidays, winter activities, party planning, big game day (sports), Valentine’s Day, pets, St. Patrick’s Day, April Fool’s Day, Spring, Earth Day and Mother’s Day, among others.
“This is a great example of how Disney Online can create original content that uniquely appeals to families, and particularly moms,” stated Paul Yanover, executive vice president and managing director, Disney Online. “’The Possibility Shop’ places high-quality original video in an immersive online environment filled with art projects and activities as well as ideas for families to take the fun offline to find their own adventures.”
According to AdAge, Disney Online is poised to present a new web series titled The Possibility Shop which was produced with The Jim Henson Company and will be sponsored by Clorox. Although the online series was created to help showcase the Clorox family of cleaning products, the products won’t be mentioned by name during the show itself as the characters constantly clean up around the sets. Instead, Clorox-branded vignettes will accompany the episode demonstrating how Clorox could have helped the show’s cast out.
This represents the second time a promotion has created by Disney that’s specifically tailored to a sponsor’s needs, the first being the ‘Rock out Your Zone’ campaign with Walmart.