In one of the more interesting joint promotions for the new Disney/Pixar film, the United States Postal Service (USPS) has enlisted Sheriff Woody and the gang to help promote its priority mail service. The Priority Mail website was the first element in the campaign, receiving a visit from the popular toons.
The Walt Disney Company and the United States Postal Service have announced that they will begin running a television commercial in mid-May featuring characters from the upcoming Disney/Pixar release of Toy Story 3. The advertising spot will promote the USPS’ priority mail service.
Update: See more on the campaign including the commercial itself here.