Disney’s Friends for Change, a movement that encourages kids to help the planet, is launching a new video spot about the oil spill in the Gulf. The program is also donating $100,000 to support clean-up efforts. The new content, premiering MONDAY, JULY 19, will encourage kids to communicate their feelings about the disaster, understand how they are already helping and learn more about how to protect our planet’s natural resources and wildlife.
“It’s important for us to speak to kids about this unprecedented environmental disaster, to acknowledge their emotions about the news we’re all seeing on a daily basis and encourage them to channel their feelings into positive action,” said Beth Stevens, senior vice president, Environmental Affairs for The Walt Disney Company. “Kids want to help and, even though the clean-up in the Gulf is a job for trained professionals, all local waterways lead to the ocean so we’re recruiting kids to help keep them clean.”
Included in the effort:
- Messages from kids, for kids – A new video spot features popular Disney Channel stars including Joe Jonas (JONAS L.A.), Brenda Song and Debby Ryan (both from The Suite Life on Deck) and Moises Arias (Hannah Montana). The young stars discuss their own feelings about the disaster and steps kids can take to make positive changes to keep local waterways clean. The new spot will run on Disney Channel, Disney XD, Radio Disney and Disney.com.
- Charitable Contribution – Kids are also helping make a difference thanks to their support of the Friends for Change song, “Make a Wave.” A $100,000 donation from the iTunes® proceeds of the song has been directed to the Disney Worldwide Conservation Fund to support habitat, wildlife and community recovery in the region. The fund is donating this contribution to expert environmental organizations responding to the disaster in the Gulf region, including $50,000 to the National Audubon Society.
- Online content and resources – A new collection of Disney’s Friends for Change online content (www.Disney.com/ProjectGreen) will provide additional tips, step-by-step tool kits to organize community waterway clean-ups and resources for kids to learn more about why these actions matter.
Starting May 30, new on-air messages will begin airing on Disney Channel and Disney XD. They feature nearly forty Disney stars including the Jonas Brothers and Demi Lovato, as well as young environmental heroes. The spots will also be featured on Radio Disney and the recently redesigned program website, www.Disney.com/projectgreen.
The aim of this ambitious movement is to empower children to take charge when it comes to the environment, whether it’s their own piece of the planet or a big picture approach.
“With Disney’s Friends for Change: Project Green, kids are discovering that helping the planet is easy and fun when they work together and have the right tools,” said Jennifer Anopolsky, senior vice president, Corporate Responsibility, The Walt Disney Company. “In just one year, participation has exceeded our wildest expectations and we’re building on that momentum by extending Friends for Change to kids in other parts of the world and enhancing the program with fresh new content, local community events, and more grant money that will empower kids with even more ways to get involved.”
Twelve months after the launch of Disney’s Friends for Change: Project Green, kids have made nearly two million personal promises to change their daily routines, from unplugging electrical devices when not in use, to taking shorter showers.
Kids can also go global with their votes on where to allocate Disney grant money. As a result, one million dollars in grants from Disney are now supporting 25 critical environmental projects around the world.
With the new videos and web content debuting May 30, young people will learn even more ways to recycle, save water, help habitats and reduce energy consumption. They will also have the opportunity to again vote on how another $1 million in grants will support worthy environmental causes throughout the year.
Disney’s Friends for Change: Project Green is setting the pace for environmental initiative. With nearly two million promises, kids have pledged to:
- Cut 70,000 tons of carbon emissions annually
- Reduce/recycle 2.4 million pounds of trash annually
- Save 120 million gallons of water per month
Kids are also learning about the power of their vote. Thanks to their input, Disney has donated more than one million dollars to 25 environmental projects in 15 countries, including:
- $50,000 to the National Resource Council to help fund a forest restoration project in Costa Rica.
- $25,000 to the African Wildlife Foundation to help protect elephant habitats in Zambia.
Kids can turn their own local environmental project into a reality. Disney’s Friends for Change grants, in collaboration with Youth Service America, provide seed money to help get them started. The next call for grant applications opens June 7. To date, these grants have positively influenced nearly 8,000 kids. See http://www.youthserviceamerica.org/grants/programs/friends-for-change for more information.
Kids can also help raise money through iTunes downloads of Disney’s Friends for Change anthems Send It On and Make A Wave. At last count, nearly $700,000, representing 100-percent of download proceeds, have been contributed to the Disney Worldwide Conservation Fund.
Disney’s Friends for Change: Project Green is set expand locally and globally in the coming year:
- Local events in cities across the country will inspire kids through hands-on experiences including tree-planting and clean-ups. The first event kicks off June 6th, World Oceans Day, at the Shedd Aquarium in Chicago.
- Disney’s Friends for Change: Project Green launched last month in Latin America. Kids have already made more than 200,000 promises! European markets are next in line.
“Make A Wave,” an inspirational duet by Hollywood Records recording artists and Disney Channel stars Joe Jonas and Demi Lovato, recorded for Disney’s Friends for Change: Project Green and to be featured in the upcoming Disneynature film “OCEANS,” was unveiled yesterday in an exclusive performance during the “Celebrate Family Volunteers” event at Walt Disney World® Resort in Lake Buena Vista, FL. The anthem will debut February 26 on Radio Disney, while the music video will have its world premiere on Disney Channel March 14 and launch online the following day at Disney.com. “Make A Wave” will be available beginning March 15 on iTunes, with all proceeds benefiting environmental charities through the Disney Worldwide Conservation Fund (DWCF). ”OCEANS” hits theaters April 22, 2010 (Earth Day).
With the motivating lyrics “just a pebble in the water can set the sea in motion, a simple act of kindness can stir the deepest ocean,” the anthem carries the main message of Friends for Change: when people work together, small steps can add up to a world of difference. With its water theme, the song also helps to underscore the importance of protecting the world’s water habitats, which make up nearly three- quarters of our planet.
“Make A Wave” is the follow-up to last year’s hit Friends for Change anthem “Send It On” by Miley Cyrus, Jonas Brothers, Selena Gomez and Demi Lovato. To date, “Send It On” has helped raise more than $500,000 for conservation projects across the globe. A large portion of those funds is helping revitalize forests in the U.S., Latin America and Europe in collaboration with Arbor Day Foundation. Proceeds are also being directed to the Disney Worldwide Conservation Fund’s “Rapid Response Fund” which focuses on aiding animals affected by disasters. As a recent example, $20,000 was directed to the International Fund for Animal Welfare, a leading member of the Animal Relief Coalition for Haiti, working to provide care for animals following the devastating earthquakes.
Disney Channel Stars’ Anthem ‘Send it On’ to Debut on Radio Disney 8/7, iTunes; Television Special on 8/28
“Send it On,” the inspiring anthem for Disney’s “Friends for Change: Project Green,” performed by Miley Cyrus, Jonas Brothers, Selena Gomez and Demi Lovato, will debut FRIDAY, AUGUST 7 on Radio Disney and will be available TUESDAY, AUGUST 11 on iTunes, itunes.com/disneyfriendsforchange, for .99 cents, with all proceeds benefitting environmental charities through the Disney Worldwide Conservation Fund. The “Send it On” music video premieres FRIDAY, AUGUST 14 on Disney Channel, and SATURDAY, AUGUST 15 on Disney.com and the ABC Television Network.
A half-hour special programming event, “Lights, Camera, Take Action! Backstage with Disney’s Friends for Change,” taking viewers behind the scenes during production of the campaign, will premiere FRIDAY, AUGUST 28 immediately following “Wizards of Waverly Place The Movie” (8:00 p.m., ET/PT) on Disney Channel.
Twenty-nine Disney stars are featured in the Friends for Change messages on Disney Channel, Disney XD, Radio Disney and Disney.com, inviting young people to join together and make a difference. They are: Moises Arias, Miley Cyrus, Jason Earles, Mitchel Musso and Emily Osment (“Hannah Montana”), Jason Dolley (“Hatching Pete” and the upcoming “Good Luck Charlie”), Nicole Anderson, Kevin Jonas, Joe Jonas, Nick Jonas, Chelsea Staub (“JONAS”), Allisyn Ashley Arm, Doug Brochu, Sterling Knight, Demi Lovato, Brandon Mychal Smith and Tiffany Thornton (“Sonny With A Chance”), Cole Sprouse, Dylan Sprouse, Debby Ryan, Larramie “Doc” Shaw and Brenda Song (“The Suite Life on Deck”), Jake T. Austin, Selena Gomez, David Henrie and Jennifer Stone (“Wizards of Waverly Place”), Hutch Dano, Adam Hicks and Daniel Curtis Lee (of Disney XD’s “Zeke and Luther”).