Disney’s Friends for Change, a movement that encourages kids to help the planet, is launching a new video spot about the oil spill in the Gulf. The program is also donating $100,000 to support clean-up efforts. The new content, premiering MONDAY, JULY 19, will encourage kids to communicate their feelings about the disaster, understand how they are already helping and learn more about how to protect our planet’s natural resources and wildlife.
Starting May 30, new on-air messages will begin airing on Disney Channel and Disney XD. They feature nearly forty Disney stars including the Jonas Brothers and Demi Lovato, as well as young environmental heroes. The spots will also be featured on Radio Disney and the recently redesigned program website, www.Disney.com/projectgreen.
The aim of this ambitious movement is to empower children to take charge when it comes to the environment, whether it’s their own piece of the planet or a big picture approach.
“Make A Wave,” an inspirational duet by Hollywood Records recording artists and Disney Channel stars Joe Jonas and Demi Lovato, recorded for Disney’s Friends for Change: Project Green and to be featured in the upcoming Disneynature film “OCEANS,” was unveiled yesterday in an exclusive performance during the “Celebrate Family Volunteers” event at Walt Disney World® Resort in Lake Buena Vista, FL. The anthem will debut February 26 on Radio Disney, while the music video will have its world premiere on Disney Channel March 14 and launch online the following day at Disney.com. “Make A Wave” will be available beginning March 15 on iTunes, with all proceeds benefiting environmental charities through the Disney Worldwide Conservation Fund (DWCF). ”OCEANS” hits theaters April 22, 2010 (Earth Day).
“Send it On,” the inspiring anthem for Disney’s “Friends for Change: Project Green,” performed by Miley Cyrus, Jonas Brothers, Selena Gomez and Demi Lovato, will debut FRIDAY, AUGUST 7 on Radio Disney and will be available TUESDAY, AUGUST 11 on iTunes, itunes.com/disneyfriendsforchange, for .99 cents, with all proceeds benefitting environmental charities through the Disney Worldwide Conservation Fund. The “Send it On” music video premieres FRIDAY, AUGUST 14 on Disney Channel, and SATURDAY, AUGUST 15 on Disney.com and the ABC Television Network.
A half-hour special programming event, “Lights, Camera, Take Action! Backstage with Disney’s Friends for Change,” taking viewers behind the scenes during production of the campaign, will premiere FRIDAY, AUGUST 28 immediately following “Wizards of Waverly Place The Movie” (8:00 p.m., ET/PT) on Disney Channel.
Twenty-nine Disney stars are featured in the Friends for Change messages on Disney Channel, Disney XD, Radio Disney and Disney.com, inviting young people to join together and make a difference. They are: Moises Arias, Miley Cyrus, Jason Earles, Mitchel Musso and Emily Osment (“Hannah Montana”), Jason Dolley (“Hatching Pete” and the upcoming “Good Luck Charlie”), Nicole Anderson, Kevin Jonas, Joe Jonas, Nick Jonas, Chelsea Staub (“JONAS”), Allisyn Ashley Arm, Doug Brochu, Sterling Knight, Demi Lovato, Brandon Mychal Smith and Tiffany Thornton (“Sonny With A Chance”), Cole Sprouse, Dylan Sprouse, Debby Ryan, Larramie “Doc” Shaw and Brenda Song (“The Suite Life on Deck”), Jake T. Austin, Selena Gomez, David Henrie and Jennifer Stone (“Wizards of Waverly Place”), Hutch Dano, Adam Hicks and Daniel Curtis Lee (of Disney XD’s “Zeke and Luther”).