In honor of one of the most highly anticipated films this summer, Marvel and RealD have formed an alliance to offer fans the opportunity to own their very own pair of limited edition RealD glasses themed to Marvel’s The Avengers. Patterned after Iron Man, Thor, Hulk and Captain America, fans will have the opportunity to get their hands on a pair of the RealD 3D glasses at special events, fan screenings and upcoming giveaways beginning this April. Of course they will also be available at select AMC and National Amusement theaters as well as other independent theaters beginning midnight on May 3rd. Note the glasses will be available in adult sizes only.
LOS ANGELES, Oct. 1 — The famed Hollywood El Capitan Theatre in Hollywood has been upgraded to 3D cinema leader RealD’s XL Cinema System in time for the highly-anticipated debut of Disney PIXAR’s Toy Story and Toy Story 2 Disney Digital 3D(TM) double feature beginning October 2nd. Powered by RealD for 3D presentations since the release of Disney’s Chicken Little in 2005, the landmark El Capitan Theatre is the highest attended RealD 3D theatre in the world.
“The El Capitan is a state of the art movie palace which has been equipped with RealD 3D technology for many years,” said Michael V. Lewis, chairman and CEO of RealD. “Upgrading to the industry’s brightest 3D delivered by the XL Cinema System in time for ‘Toy Story’ and ‘Toy Story 2’ will help a new generation of fans discover and fall in love with this classic franchise and beloved characters in spectacular RealD 3D.”
“This fantastic double feature will let moviegoers see two of their all-time favorite films from Pixar Animation Studios in a way they have never seen them before,” said Mark Zoradi, president of Walt Disney Studios Motion Pictures Group. “Countless hours are dedicated to creating Disney Digital 3D films and we’re excited audiences at the El Capitan Theatre will experience every eye popping 3D effect and feel like they’ve stepped inside the movie through RealD 3D.”