Tough Jobs: Taking the Store out of ‘The Disney Store’

With an economy in the red, The Disney Store appears to have carte blanche with a blue sky concept in which new and existing Disney Stores will feel less like a store and more like a miniature Walt Disney World. The New York Times recently explored some of the potential of the new retail-less shops as provoked by Apple co-founder and Disney board member Steve Jobs.

At a proposed cost of nearly $1M per store for the makeover, innovations include embedded chips in products that invoke interaction with the store’s environment. A concept that’s not too entirely off given the pending reality of RFID chips being introduced en mass to the retail market for inventory control and quick checkouts.

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