ABC Entertainment Group and CafePress, the online epicenter for user-designed apparel and gifts, today announced a licensing agreement that allows TV fans to design and sell authorized show merchandise. Fans of the hit ABC shows – Lost, Desperate Housewives, Grey’s Anatomy, Scrubs and Schoolhouse Rock along with Legend of the Seeker (from ABC Studios) – can unleash their creativity to design custom apparel and gifts by following the official guidelines. Fans can visit CafePress.com to create products and purchase merchandise designed by other fans fully encompassing fan engagement within this merchandise platform. In addition, CafePress will be launching a shop featuring official Schoolhouse Rock merchandise.
“These days, fans have more and more ways to engage with their favorite brands, be it through online fan sites, social media networks or blogs. CafePress takes fan engagement to the next level by mobilizing a community’s passion to create a marketplace of tangible, unique products,” comments CafePress Vice President of Marketing Amy Maniatis. “Through our licensing arrangement with ABC, we’re able to engage top fan communities that are passionate about popular shows like Lost and Grey’s Anatomy to create merchandise that can be inspiring, personalized and often insightful.”
“Each week our dedicated ABC viewers tune in to follow the latest twists and turns of the Oceanic 815 survivors or to hear the latest gossip on Wisteria Lane,” comments ABC Entertainment Group Vice President of Business Planning and Development Mia Rondinella, “Through our innovative relationship with CafePress, we’re able to reward our viewers with a wholly unique and personal way to engage with the ABC shows and characters that they love. We value our fans immensely. Providing them with new and exciting ways to further express and share their passion for our shows is very important to us.”
Just in time for the hour-long season 9 debut of Scrubs on ABC tonight at 9 pm ET/PT, ABC.com launches WinstonUniversity.com, a website dedicated to the educational institution that serves as home to the new Sacred Heart.
Not much on the site as of yet, just a couple of bios and blogs of students Lucy Bennett (Kerry Bishe) and Drew (Michael Mosley) who will face the comic tutelage of Dr. Turk and (of course) Dr. Cox. They will be joined by fellow student Cole (Dave Franco) who evidently has other priorities in life than blogging (at least for now).
Beginning today, in response to viewers’ love for not only their favorite ABC shows, but also the music in them, ABC Entertainment launches the ABC Music Lounge on ABC.com, providing users with an interactive online music experience that is uniquely ABC. Reflective of the network’s commitment to using digital platforms to deepen its relationship with viewers, the ABC Music Lounge showcases everything about the music and artists featured on ABC’s popular primetime schedule, offering a deep catalog of music-related content.