Shazam today announced that its ‘Shazam for TV’ experience will be used to enhance the entire Super Bowl experience this Sunday, from the game itself, to the halftime show with Madonna, to the commercials. According to Shazam, nearly half of the advertisers during the game will incorporate Shazam’s ‘second screen’ technology to allow viewers to interact socially, unlock bonus content, enter sweepstakes and more.
Shazam®, the world’s leading mobile discovery company, today announced that Shazam for TV will be featured in new “Grey’s Anatomy” promos which will begin airing tonight. Fans eagerly awaiting the Season Eight premiere will get an early treat by Shazaming the promo spot to unlock an exclusive sneak peek into their favorite drama!
In addition to the exclusive preview, over the coming weeks new content will also be added to the Shazam tag result, including a music video by Scars on 45 and more scenes from the hit show, so Shazamers should keep tagging the promo whenever they see it to unlock new features.