Shazam today announced that its ‘Shazam for TV’ experience will be used to enhance the entire Super Bowl experience this Sunday, from the game itself, to the halftime show with Madonna, to the commercials. According to Shazam, nearly half of the advertisers during the game will incorporate Shazam’s ‘second screen’ technology to allow viewers to interact socially, unlock bonus content, enter sweepstakes and more.
Among those participating in the ‘Shazam for TV’ experience will be Walt Disney Studios and Marvel Studios for both John Carter (March 9) and Marvel’s The Avengers (May 4) as confirmed to us by Disney, although Disney stopped short of offering any clues as to what the blockbusters’ content will be. Walt Disney Studios recently teased that it will be offering viewers the opportunity to enter for a chance to win a trip to next year’s Super Bowl in conjunction with its John Carter ad.
Both ads are slated to appear during the first quarter of the game.
Other participating advertisers include:
- Toyota – the ad will include a sweepstake to win two Camrys – one for you and one for a friend.
- Best Buy – Best Buy’s spot will feature two of Shazam’s founders. Additionally, Best Buy is running a $50 gift card offer for consumers looking to buy and activate a mobile phone in 2012 when they tag the ad.
- Cars.com – when viewers use Shazam to tag the ad, Cars.com will donate $1.00 to one of seven charities, up to a maximum $100,000.
- Pepsi – the new ad that features the winner of the X-FACTOR – Melanie Amaro performing Otis Redding’s song “Respect” – will invite people to unlock a free video.
- Teleflora – viewers who tag Teleflora’s “Give” ad starring super model Adriana Lima will receive a secret offer.
- General Electric
- Relativity’s Act of Valor
The Shazam app is free and is available on most smartphone and mobile devices including Apple iOS devices (via App Store) and Android devices (via Market). Users who already have the app are strongly advised to check for any updates just prior to the game to ensure the optimal experience.
Shazam®, the world’s leading mobile discovery company, today announced that Shazam for TV will be featured in new “Grey’s Anatomy” promos which will begin airing tonight. Fans eagerly awaiting the Season Eight premiere will get an early treat by Shazaming the promo spot to unlock an exclusive sneak peek into their favorite drama!
In addition to the exclusive preview, over the coming weeks new content will also be added to the Shazam tag result, including a music video by Scars on 45 and more scenes from the hit show, so Shazamers should keep tagging the promo whenever they see it to unlock new features.
For consumers who don’t yet have the Shazam application on their smartphone, it can be found on iTunes App Store, Android Market, AT&T’s AppCenter, Verizon VCast app store, the Ovi Store by Nokia, Windows Phone Marketplace, BlackBerry App World, and GetJar. The Shazam free App is available with five tags per month and Shazam Encore is priced at $3.99 for a 1-year subscription or a one-time fee of $5.99 on iOS; or a one-time fee of $4.99 on all other platforms.
Considered one of the great dramas of our time and recipient of the 2007 Golden Globe Award for Best Drama Television Series and multiple Emmy nominations, including Outstanding Drama Series, “Grey’s Anatomy” returns to ABC for its eighth season. The two-hour premiere airs Thursday, September 22 on the ABC Television Network.
“Grey’s Anatomy” stars Ellen Pompeo as Meredith Grey, Patrick Dempsey as Derek Shepherd, Sandra Oh as Cristina Yang, Justin Chambers as Alex Karev, Chandra Wilson as Miranda Bailey, James Pickens, Jr. as Richard Webber, Sara Ramirez as Callie Torres, Eric Dane as Mark Sloan, Chyler Leigh as Lexie Grey, Kevin McKidd as Owen Hunt, Kim Raver as Teddy Altman, Jessica Capshaw as Arizona Robbins, Jesse Williams as Jackson Avery and Sarah Drew as April Kepner.
“Grey’s Anatomy” was created and is executive produced by Shonda Rhimes (“Private Practice”, “Introducing Dorothy Dandridge”). Betsy Beers (“Private Practice”, “Casanova”), Mark Gordon (“Saving Private Ryan”), Rob Corn (“Chicago Hope”), Tony Phelan and Joan Rater (“Law& Order: Trial by Jury”) are executive producers. “Grey’s Anatomy” is an ABC Studios production.