Earlier today, after a presentation of Toy Story 3 to attendees at the ShoWest convention at the Paris hotel in Las Vegas, Disney/Pixar’s John Lasseter, Lee Unkrich and Darla Anderson accepted the Big Ten award on behalf of Pixar Animation Studios in honor of its ten-in-a-row box office smashes.
The award may be a bit premature, however, if even a single percent of what we have heard from early reviews of Toy Story 3 is true. If so, the crew at Pixar are best advised to start working on their Big Eleven award acceptance speech.
With many thanks to Walt Disney Studios, we are pleased to bring you photos from this momentous occasion as well as some additional photos from the Toy Story 3 presentation. All photos Eric Charbonneau/Le Studio/Wireimage.
At ShoWest 2010, Dolby Laboratories, Inc. (NYSE:DLB), announced it is working with Walt Disney Pictures® and Pixar® Animation Studios to deliver a new audio format, Dolby® Surround 7.1. Disney® and Pixar have stated that Dolby Surround 7.1 will be launched in select theatres with the release of Toy Story® 3 in 3D this June.
“For 40 years Dolby has not only provided content creators with the tools to create a more realistic audio experience, but has also enabled the exhibitor to deliver audiences the ability to experience the content as the creator intended,” said Page Haun, Senior Director, Marketing, Cinema Market Segment, Dolby Laboratories. “The release of Toy Story 3 in a discrete 7.1 mix will raise the bar for movie theatre owners and their patrons.”
Dolby Surround 7.1 brings a more exciting sensory experience to audiences for 2D and gives content creators control over audio placement in a theatre when mixing 3D movies. The ability to compose audio with visual elements of 3D allows content creators to immerse the audience deeper into the movie with dramatic realism.
Dolby Surround 7.1 provides content creators four surround zones to better orchestrate audio channels in a movie theatre environment. The four surround zones incorporate the traditional Left Surround and Right Surround with new Back Surround Left and Back Surround Right zones. The addition of the two Back Surround zones enhances directionality in panning 360 degrees around the theatre.
Dolby Surround 7.1 format comprises 8 channels of audio and has the following channel layout: Left, Center, Right, Low-Frequency Effects (LFE), Left Surround, Right Surround, Back Surround Left (new), and Back Surround Right (new). In order for exhibitors to deliver the new format, Dolby will be providing Dolby Surround 7.1 playback capabilities in the Dolby CP650 and Dolby CP750 digital cinema audio processor lines.
At ShoWest, Dolby is demonstrating to exhibitors a discrete 7.1 mixed demo reel of past Pixar movies to showcase the advanced audio solution. After the show, exhibitors will be able to access the content to test and demonstrate in their theatres.
The ShoWest Big Ten Award will be presented to Pixar Animation Studios for their extraordinary achievement of creating ten beloved blockbusters in a row, it was announced today by Robert Sunshine, managing director of ShoWest, which will be held March 15 – 18, 2010, in Las Vegas. Pixar Animation Studios will be presented with the ShoWest Big Ten Award at ShoWest on Tuesday, March 16, at Bally’s and Paris Las Vegas.
Disney/Pixar will also screen Toy Story 3 for ShoWest attendees on Tuesday, March 16.
“Since bringing the first-ever computer-animated feature film to moviegoing audiences with 1995’s Toy Story, Pixar Animation Studios has continued to thrill audiences with outstanding stories on film that have captivated people of all ages all over the world, bringing us such memorable characters as Woody, Buzz, Nemo, Remy and WALL-E just to name a few,” noted Sunshine. “It is with great pleasure that we present Pixar Animation Studios the ShoWest Big Ten Award.”