Photo Gallery: Pixar Screens Toy Story 3, Receives ShoWest Big Ten Award

Jordin Sparks, Schwartz Family at Disney Store Times Square Grand Opening Party (Photo by Stuart Ramson) Earlier today, after a presentation of Toy Story 3 to attendees at the ShoWest convention at the Paris hotel in Las Vegas, Disney/Pixar’s John Lasseter, Lee Unkrich and Darla Anderson accepted the Big Ten award on behalf of Pixar Animation Studios in honor of its ten-in-a-row box office smashes.

The award may be a bit premature, however, if even a single percent of what we have heard from early reviews of Toy Story 3 is true. If so, the crew at Pixar are best advised to start working on their Big Eleven award acceptance speech.

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Dolby Announces New Surround 7.1 Audio Format to Premiere Alongside ‘Toy Story 3′

At ShoWest 2010, Dolby Laboratories, Inc. (NYSE:DLB), announced it is working with Walt Disney Pictures® and Pixar® Animation Studios to deliver a new audio format, Dolby® Surround 7.1. Disney® and Pixar have stated that Dolby Surround 7.1 will be launched in select theatres with the release of Toy Story® 3 in 3D this June.

“For 40 years Dolby has not only provided content creators with the tools to create a more realistic audio experience, but has also enabled the exhibitor to deliver audiences the ability to experience the content as the creator intended,” said Page Haun, Senior Director, Marketing, Cinema Market Segment, Dolby Laboratories. “The release of Toy Story 3 in a discrete 7.1 mix will raise the bar for movie theatre owners and their patrons.”

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ShoWest 2010: Pixar to Screen ‘Toy Story 3′; Receive Special ‘Big Ten’ Award

The ShoWest Big Ten Award will be presented to Pixar Animation Studios for their extraordinary achievement of creating ten beloved blockbusters in a row, it was announced today by Robert Sunshine, managing director of ShoWest, which will be held March 15 – 18, 2010, in Las Vegas. Pixar Animation Studios will be presented with the ShoWest Big Ten Award at ShoWest on Tuesday, March 16, at Bally’s and Paris Las Vegas.

Disney/Pixar will also screen Toy Story 3 for ShoWest attendees on Tuesday, March 16.

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