Earlier today, after a presentation of Toy Story 3 to attendees at the ShoWest convention at the Paris hotel in Las Vegas, Disney/Pixar’s John Lasseter, Lee Unkrich and Darla Anderson accepted the Big Ten award on behalf of Pixar Animation Studios in honor of its ten-in-a-row box office smashes.
At ShoWest 2010, Dolby Laboratories, Inc. (NYSE:DLB), announced it is working with Walt Disney Pictures® and Pixar® Animation Studios to deliver a new audio format, Dolby® Surround 7.1. Disney® and Pixar have stated that Dolby Surround 7.1 will be launched in select theatres with the release of Toy Story® 3 in 3D this June.
“For 40 years Dolby has not only provided content creators with the tools to create a more realistic audio experience, but has also enabled the exhibitor to deliver audiences the ability to experience the content as the creator intended,” said Page Haun, Senior Director, Marketing, Cinema Market Segment, Dolby Laboratories. “The release of Toy Story 3 in a discrete 7.1 mix will raise the bar for movie theatre owners and their patrons.”
The ShoWest Big Ten Award will be presented to Pixar Animation Studios for their extraordinary achievement of creating ten beloved blockbusters in a row, it was announced today by Robert Sunshine, managing director of ShoWest, which will be held March 15 – 18, 2010, in Las Vegas. Pixar Animation Studios will be presented with the ShoWest Big Ten Award at ShoWest on Tuesday, March 16, at Bally’s and Paris Las Vegas.
Disney/Pixar will also screen Toy Story 3 for ShoWest attendees on Tuesday, March 16.