This new environmentally friendly electric motorcycle known as the “Smart Chopper” is a one-of-a-kind, custom electric American chopper designed by renowned motorcycle manufacturer Orange County Choppers. Building on its reputation for leading-edge innovation and quality, Siemens’ team of engineers designed the bike to travel as fast as 60 mph on a single charge using new and recycled materials.
Continuing its ongoing relationship with Walt Disney World Resort, the Siemens Smart Chopper exhibit promotes sustainability and green technologies. The exhibit engages Disney guests by asking them to choose from a list of charities to receive the proceeds generated by an auction once the motorcycle completes its tour around the country.
“Embracing new technology is a strategic priority at Innoventions,” said Dan Cockerell, vice president of Epcot. “This unique Siemens exhibit delivers a positive message about the next generation of smart, green business and supports our commitment to create outstanding guest experiences so we’re very pleased to be a stop on the U.S. tour.”
This green motorcycle also uses LED lighting and has a built-in charger that can be plugged into any 110-volt outlet. Siemens is a global leader in electronics and electrical engineering, and operates in the industry, energy and healthcare sectors. After its stint at Innoventions at the end of January, the motorcycle exhibit will continue spreading the message of environmental initiatives over the next year.
“We are thrilled to be associated with such an icon of the Disney experience. At SYLVANIA, we are creating ways to see the world in a new light. Our association with ‘it’s a small world’ is a perfect fit for our own vision,” said Rick Leaman, president and CEO of the Siemens lighting unit, OSRAM SYLVANIA.
“‘it’s a small world’ is a celebration of the hope we all share for peace on Earth,” said Walt Disney Imagineer Tony Baxter, who is the creative lead for Disneyland. “It’s an illuminating global message, so it’s fitting that this classic attraction should be sponsored by a company that literally helps illuminate the world.”
A new illuminated marquee, the only change to the attraction, will brighten the overall experience for guests and is slated for installation in early 2010. The design is a visual celebration of what the attraction represents, the happy spirit of children everywhere.
This sponsorship is part of a 12-year agreement between The Walt Disney Company and Siemens. The agreement includes marketing and promotional rights, attraction sponsorships and a promotional presence that features Siemens products and services at Walt Disney World Resort in Florida and Disneyland Resort in California. Siemens also is the sponsor of the Epcot icon, SpaceShip Earth.
“it’s a small world” originally was created for the 1964 New York World’s Fair as an exhibit that would benefit UNICEF, which is dedicated to the welfare of children all over the world. The attraction moved to its Anaheim home in 1966.
Considered a quintessential Disney theme park experience, “it’s a small world” contains more than 300 Audio-Animatronics® figures, representing children around the globe. It also features more than 250 toys and 80 animated props. After a full year of work, an enhanced version of the attraction opened in February 2009, including stylized dolls and toys dressed as several classic Disney characters seamlessly integrated and geographically located in the lands where their stories take place.