Borders is to serve as the exclusive retailer for all 16 Wishes merchandise, available in store starting June 25. A variety of products will be available in all Borders and Waldenbooks retail locations and online at Borders.com. Borders will dedicate features space to merchandise the 13-item collection. Furthermore, some 200 stores will feature video monitors running the movie trailer and music video through the end of July.
MarVista and its agent, Art & Science, have signed a number of agreements for the launch of merchandise. Products include the 16 Wishes soundtrack, which will also be available on iTunes and is distributed under the MarVista Entertainment label by Brody Distribution Group. Other products include T-Shirts from Now & Zen Productions; calendars from Harry N. Abrams; necklaces and keychains from Gloria Duchin; bookmarks, journals and a 100-page junior novelization from Ink Media; posters from Aquarius; and bracelets from Jac Vanek, with a portion of the proceeds going to the hunger-relief organization RockCANRoll.
Border’s 16 Wishes initiative will kick off with an in-store appearance by Debby Ryan and Jean-Luc Bilodeau, stars of the movie, on June 19 in Los Angeles.
Additionally, MarVista signed a strategic in-store and online promotional partnership with Rita’s Italian Ice to promote the movie. Starting June 15, 16 Wishes movie flyers will be posted in all stores and the company will further support the launch with an email campaign as well as a Facebook and Twitter campaign.
“We are excited to have cemented our retail partnership with Borders Group, working together with gifted marketer Jodi Jackson to introduce the magic of 16 Wishes to teens and tweens across the country,” commented Michael D. Jacobs, the president of MarVista Entertainment. “This relationship, together with our extensive promotional partnership with Rita’s Italian Ice and combined marketing efforts, furthers our goals to ensure an enthusiastic following for 16 Wishes and the talented cast, including Debby Ryan and Jean-Luc Bilodeau.”
“We’re pleased to be the exclusive retailer for the 16 Wishes merchandise,” said Gary Bale, the senior VP of non-book for Borders. “Teens and tweens look to Borders to provide a variety of entertainment products, whether books, music, movies and other merchandise that speaks to their interests. The 16 Wishes merchandise, which only we offer, fits within our mission to be a place for entertainment and inspiration.”
The world premiere of “16 Wishes,” starring Debby Ryan (“The Suite Life on Deck”), is set for FRIDAY, JUNE 25 (8:00 p.m., ET/PT) on Disney Channel. The movie follows Abby Jensen (played by Ryan), a teenager who can’t wait to grow up, and when she’s handed the chance to make all her wishes come true, quickly learns the importance of being careful what you wish for.
Eager to grow up, Abby has been planning for her Sweet 16th birthday ever since she was a little girl. When the big day finally arrives, she excitedly adds her 16th and final wish to the secret wish list she’s been keeping. Then begins the first of many unusual occurrences that day, each including visits from a peculiar woman, Celeste, whose first appearance is to deliver a mysterious box of 16 birthday candles.
Her birthday gets a whole lot brighter when Abby realizes that the candles correspond to her 16 wishes and that they’re each coming true… She lands the attention of her crush, she gets back at her lifelong nemesis, Krista Cook, and is suddenly fashionable, athletic and popular. But when one wish goes horribly awry, it changes everything, even her relationship with best friend Jay; leading Abby to finally understand that being a kid isn’t so bad.
Starring are Debby Ryan (“The Suite Life on Deck”) as Abby Jensen; Jean-Luc Bilodeau (“Kyle XY”) as Jay Kepler; Anna Mae Routledge (“Harper’s Island”) as Celeste; and Karissa Tynes (“Aliens in America”) as Krista Cook.
Produced by MarVista Entertainment, the movie was written by Annie DeYoung (Disney Channel’s “StarStruck,” “Princess Protection Program”) and was directed by Peter DeLuise (“Stargate SG-1″). MarVista Entertainment’s Michael D. Jacobs (“Special Delivery”) and Fernando Szew (“Deadly Honeymoon”) served as Executive Producers along with co-production partner Ron French (“Battlestar Galactica”) from Unity Pictures Group. MarVista’s Robyn Snyder (“I Me Wed”) serves as Producer.
Debby Ryan of Disney Channel’s The Suite Life on Deck will co-star with Kyle XY’s Jean-Luc Bilodeau in a new Disney Channel original movie set to premiere during summer 2010.
Ryan plays Abby Jensen, who has been planning her 16th birthday for the longest time. She has a secret wish list taped to her closet door, and on her big day a box of Sweet Sixteen Birthday Candles arrives, each of which corresponds to a wish on her list. As her wishes come true, her day gets better and better until she makes a wish that changes everything.
“We are excited to be in business with the Disney-ABC Cable Networks Group and Disney Channel in the U.S. and around the world,” commented Fernando Szew, the CEO of MarVista Entertainment. “We are confident that we have jointly come up with all the key elements that constitute a successful co-production including a fantastically written, fast-paced, comedic script; a wonderful cast and crew, and a bona fide star in Debby Ryan.”
“Sixteen Wishes is a funny and aspirational movie about a young girl who realizes the true meaning of the universal theme, be careful what you wish for,” added David Levine, the VP of worldwide programming strategy, acquisitions and co-productions for Disney Channels Worldwide. “Disney Channel star Debby Ryan brings a unique charm and vulnerability to the role of Abby, one that we know our audience will embrace.”