Yesterday, the official Disney Parks blog offered some new details on the Disneyland location of Starbucks, as the Market House is slated to close next month to begin the conversion for the parks’ Starbucks location, opening this fall — an exact closure date has not yet been announced. This will finalize plans for the Disneyland Resort where the first location has already been thriving at Disney California Adventure at the Fiddler, Fifer and Practical Café.
On the east coast, we’ve been keeping tabs on the development as plans for the Magic Kingdom and Epcot have already been announced and — in the case of the former — are well underway.
The most recent date we have for a scheduled opening for Starbucks at the Magic Kingdom is June 19, 2013.
Today we also received additional information for the Epcot location which will be at the current Fountainview Ice Cream Shop. While preliminary reports had the location closing this month for the conversion with a re-opening for summer, we have learned that the current plans have the location closing on April 8, 2013 with a re-opening slated for fall. A new ice cream shop in France, where the bakery previously was, will open in June.
Locations for Disney’s Hollywood studios and Disney’s Animal Kingdom have yet to be confirmed.
We received a few new updates from Walt Disney World over the past week or so regarding upcoming refurbishments and have new additions as well as several date revisions. While we recommend verifying all of the changes by visiting our ReSearch page, here are some of the highlights:
- Main Street Bakery — which is being converted over to the Magic Kingdom’s Starbucks location — is now slated to open on June 19, 2013. This is actually the second delay we have seen before (it was initially slated to open on May 18, then was pushed back to May 28).
- Mad Tea Party is currently expected to close on April 10 and is expected to re-open on May 22, 2013.
- Carousel of Progress is currently expected to close on May 13 and is expected to re-open on May 16, 2013.
- Prince Charming’s Regal Carrousel is currently expected to close on May 28 and is expected to re-open on June 11, 2013.
According to internal documents dating various refurbishments around the Walt Disney World, we can currently expect Walt Disney World’s first in-park Starbucks to open at the Magic Kingdom theme park on May 18, 2012.
The restaurant will be located at the Main Street Bakery which is scheduled for closure between January 6, 2013 and May 17, indicating it will emerge as a Starbucks-branded location on May 18, 2013. As with its west coast counterpart, the Main Street, USA location Starbucks will remain themed to its location with cast members donning costumes that lend themselves to the theme park’s land.
This will be the second of six announced in-park locations, one at each theme park between the Walt Disney World and Disneyland Resorts. The first opened earlier this year at Disney California Adventure as part of the new Fiddler, Fifer and Practical Café in the Buena Vista Street area of the park. A location at Epcot’s Fountain View has also been announced, though it will close for its changeover at some point in March, re-opening in late summer.
Another recently announced upcoming closures at the Walt Disney World resort include: Liberty Belle (February 1 – 7), Beauty and the Beast: Live on Stage (January 7 – 12), Disney Junior: Live on Stage (January 14 – February 13) and Kali River Rapids (January 6 – February 15).
Starbucks and The Walt Disney Company have confirmed a report we made earlier in the month in which Starbucks will be opening locations within the theme parks at the Walt Disney World and Disneyland Resorts.
‘Starbucks and Disney have many things in common,’ said Arthur Rubinfeld, president, Global Development, for Starbucks. ‘We share a passion for providing excellent customer service, delivering high quality in everything we do, and ensuring that every experience with our brand exceeds our customers’ expectations. This is something our customers and partners (employees) have asked for through MyStarbucksIdea.com since the site launched more than four years ago, so we are pleased to bring this idea to life.’
Six Starbucks locations are planned to open within Disney theme parks, the first of which being this summer at Disney California Adventure. There, Starbucks will be located in the Fiddler, Fifer and Practical Café on Buena Vista Street, a place that transports guests to 1920s Los Angeles when Walt Disney arrived in California and a cup of coffee was the perfect way to jumpstart a busy day. The store’s location plays off the Spanish/Mexican architecture of the period, and baristas will wear 1920s-inspired attire.
The café will serve Starbucks items including coffee and espresso beverages, Frappuccino® blended beverages, and signature breakfast sandwiches and pastries. Guests also will have their choice of Disney favorites, including signature sandwiches and other items, as well as delicious desserts and sweet treats.
‘We know food and beverage offerings are an important part of the memories our guests make at Disney Parks and now they will be able to enjoy their favorite Starbucks® beverage as part of their experience,’ said Maribeth Bisienere, vice president, food and beverage line of business for Walt Disney Parks and Resorts. ‘Many of our guests have shared their passion for Starbucks with us, and we look forward to making their feedback a reality as we debut the first location at Disney California Adventure.’
Additional Starbucks locations are planned for the Disneyland Park and all four theme parks at the Walt Disney World Resort: Magic Kingdom, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom.
Search for Starbucks along with Disney on Google and immediately, multiple results come up via the Walt Disney World Moms Panel with guests asking where is it? Even before the Moms Panel was created, the elusive Starbucks-Disney connection has been on the tips of guests’ tongues for years. Although Disneyland Paris has a Starbucks Cafe in its Disney Village, the Disneyland Resort is dotted with them just outside the property borders and even Universal Studios Orlando has gotten a taste of it inside the theme park, the North American Disney Parks have not been very Starbucks friendly. But all that is surely about to change.
This MiceAge report from January (via DisneyFoodBlog.com) talks about both Starbucks and Earl of Sandwich coming to the Downtown Disney District at Disneyland. While the latter has been formally announced, Lutz claims that the Starbucks deal, after overcoming long-term issues Starbucks has had with Disney Parks and being able to maintain its integrity, is pretty much sealed, but is being regarded as very sensitive and highly secretive until it’s ready to come out in the open.
Today we have learned that Disney Parks has registered two domain names: disneyparksstarbuckssurvey.com and disneystarbuckssurvey.com, both currently inactive. Although we have had enough experience and research to know that while domain names don’t guarantee anything, most of the time they do point to something concrete (though it can be years before we see the end product). But here, our confidence of the news isn’t so much in the domain name registration process itself, but of the quad-shot, venti sized legal teams at both companies. Quite simply, there is little chance Disney would have of getting away with registering domain names using Starbucks’ name unless there was mutual consent involved, survey or no survey.
Whether Starbucks coffee will be available inside the parks or restricted to the Downtown Disney Districts remains to be seen, but it would not be unprecedented to have a third party own and operate kiosks inside the parks.