Marvel’s Inaugural ‘Super Hero September’ Campaign Launches with Retailer Events Nationwide

Marvel Super Hero SeptemberDisney Consumer Products and Marvel today announced the debut of an annual national multi-platform campaign aimed at taking the Marvel brand to new heights — ‘Marvel Super Hero September.’ Launching this September, the month-long celebration will showcase what being a Super Hero is all about by encouraging the public to ‘Power Up Like a Marvel Super Hero.’ This will be done through a supercharged lineup of retail partnerships, licensing partners, advertising, and online activations. The strategy will place a stake in the ground for the Marvel brand, celebrating the entertainment company’s rich 75 year history and its wide array of characters.

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