First Look: Mattel Introduces Toys for Rapunzel, Toy Story 3, Cars and More

The 107th annual American International Toy Fair is about to kick off in New York City and we couldn’t be more excited. In honor of the 1200+ exhibitors showing off their latest and greatest in toys, we thought we’d take a sneak peek at some of the new Disney toys from Mattel that you can expect to find at your favorite retailer later this year.

We’ll start with this summer’s most anticipated event: Toy Story 3.

Toy Story 3 Buzz Lightyear Deluxe Action Wing Pack from MattelFirst up is the Buzz Lightyear Deluxe Action Wing Pack (Ages 6+; MSRP $49.99; Available May). Junior Space Rangers can sport this backpack style gear which — at a touch of a button — pops out a set of their very own wings, useful for flying or simply falling with style. Other buttons speak some of Buzz’s most popular catchphrases, but the coolest part of all is that the wings can sense when they’re in the horizontal position and will automatically play ‘flying’ noises. When the mission’s been accomplished, the wings contract at the press of a button.

If you’ve been following the TS3 news and have seen the new trailer, you probably already know that Ken (Michael Keaton) joins the Toy Story family and given that Mattel is the home of Ken and Barbie, the Barbie Toy Story 3 Made For Each Other Gift Set (Ages 3+; MSRP $24.99; Available May) is a zero-brainer. The pair of dolls help re-live the magic of the film dressed in the style as they appear on screen.

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Speculation: Disney to Rename ‘Rapunzel’

Disney registered several domain names yesterday which indicate that a speculated and apparently not widely spread rumor may be true: Rapunzel will either be subtitled or simply renamed to something else. A quick google search for The Thief and the Tower turned up but one result from comments on a blog post on a professional animators’ site from early January and the ‘speculation’ was just that. The consensus from those who appeared to have some inside information on the name change is that Disney is looking for a way to make the film appear less princess-y.

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