Disney Store today announced the launch of its new fragrance collection, a captivating array of scents and associated products, each inspired by some of Disney’s most timeless and beloved characters and stories. The premium personal fragrances, home scents, candles and unique gifts were created in conjunction with some of the world’s leading fragrance houses, perfumers and an award-winning design team.
Last month, we told you about a new line of vinyl collectible dolls being produced exclusively for Disney Store by Funko. The line, whose first series consists of a unique take on twelve classic Disney and Disney/Pixar toons, sees its official release tomorrow, May 30, both at Disney Store locations and DisneyStore.com.
He almost (?) wasn’t kidding, when one follower on Twitter proclaimed me virtually homeless when I first announced the full closure of the Disney Store in New York City’s Times Square in the wake of a remodel just six months after the store first opened. So naturally when I was offered the opportunity to peek inside the store a day before it’s set to re-open to the public, I leaped at the chance.
One of a handful of media invited to tour the new changes, not only did I get a first hand look at what’s new at the store, but also received a preview of exciting new lines of merchandise and Disney Store-sponsored events to come.
Just six months after its triumphant return to Manhattan, the two-floor Disney Store Times Square located at 1540 Broadway, the largest in North America, will be fully closing its doors beginning on May 16, as confirmed by @DisneyStore.
While the second floor has followed the store’s new ‘Imagination Park’ concept model, the lower floor was more loosely themed and focused primarily on New York City exclusive items along with Disney Theatrical, Vinylmation, Disney Couture and Bloc28, along with some standard Disney Store merchandise. Within the past couple of weeks, these items have been moved to the upper floor while the first floor undergoes a complete renovation.
Disney Store celebrated its Bronze Award win in the New Retail Frontiers category at the 2011 Edison Best New Product Awards™ at the historic Capitale ballroom in New York. The distinguished award symbolizes the persistence and excellence personified by Thomas Alva Edison, and recognizes companies at the forefront of innovation, creativity and ingenuity in the global economy. Disney Store was honored for its highly interactive and immersive new store design that delivers “the best 30 minutes of a child’s day” to millions of guests around the world.
Disney Store continues to break ground with plans to unveil its innovative concept store in new North American and international markets. Building on the successful launch of its interactive and immersive stores in 2010, the international specialty retail chain is on target to add more than 25 new and remodeled locations in 2011 ultimately transforming all 350+ locations in countries around the world. Today at the National Retail Federation’s “Big Show” in New York City, Disney Store announced the first 11 North American and 10 European locations and plans to reveal additional locations later this year. With a retail strategy focused on securing locations in premier mall and shopping centers, Disney Store is in prime position to deliver “the best 30 minutes of a child’s day” to the more than 85 million children, families and tourists who visit it each year.
Although all the pomp and circumstance that comes with a grand opening will take place the morning of Tuesday, November 9 (doors will open at 1 pm), Disney Store President Jim Fielding made it known via his twitter that the store, the largest of its kind in North America, will commence a soft opening on Thursday, November 4 at 9 am.
The store is located at 1540 Broadway in Manhattan, between 45th and 46th Streets.
Through their official Facebook page, Disney Store has released the following video which features Mickey Mouse taking center stage in the heart of Times Square as the new state-of-the-art marquee is turned on. In addition to a large video screen which shows upcoming promotions related to the store and company, the Disney logo itself as well as the facade of the building have video elements.
Making its official grand opening on November 9, the Disney Store Times Square will be the largest of its kind in North America, featuring a two-story Princess castle, the Imagination Park experience and an entire floor dedicated to merchandise that can only be found at the location.
On Sunday, November 7, Disney D23 members and their guests are invited to attend a sneak peek at the newest and largest Disney Store, the two-level level store in the heart of Times Square in New York City.
Beginning at 8 am ET (check-in at 7:30), D23 members will be served a complimentary continental breakfast inside the store. Jim Fielding, President of Disney Stores Worldwide, will share behind-the-scenes stories of the design, development, inspiration and evolution of this unique retail design. Disney Store cast members will also be on hand to show off the store’s interactive exhibits.
An article recently appearing on Psychology Today‘s website takes something as minute as a medium-sized purchase at the Disney Store and places it under the psychological microscope. The virtual non-event involved a Disney Store cast member asking to see the purchaser’s identification, noting the request was being made only because the card wasn’t signed. Providing the reason for the request, according to the article (which then goes on to discuss the psychology of trust), made all the difference in the world. Point: Disney Store.