Disney Store today announced the launch of its new fragrance collection, a captivating array of scents and associated products, each inspired by some of Disney’s most timeless and beloved characters and stories. The premium personal fragrances, home scents, candles and unique gifts were created in conjunction with some of the world’s leading fragrance houses, perfumers and an award-winning design team.
“The power of fragrance is truly magical–it can evoke memories and convey dreams and aspirations. Disney’s rich heritage and most beloved characters also have that same allure”, says Jim Fielding, President of Disney Stores Worldwide. “With the launch of Disney Store’s own fragrance collection, we’re touching all of the senses for the first time in a uniquely Disney way.”