‘The Princess And The Frog’ Merchandise Sales Exceed Projections; New Disney Store Promotion

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GLENDALE, CA — November 17, 2009 — Weeks before the theatrical release of Disney’s upcoming animated feature The Princess and the Frog, the excitement for film-inspired merchandise is already building in a big way as anticipation for the film intensifies. Since its launch just a few weeks ago, the merchandise has already begun out-selling other Disney Princess items by double digit percentages. At Disney Store locations nationwide and DisneyStore.com, the Princess Tiana Halloween costume and role-play dress were best sellers. At major retailers, top sellers include The Princess and the Frog-inspired dolls, play sets and books. The Princess and the Frog toys have also captured industry praise as the Princess Tiana doll tops FunFare magazine’s “Holiday Hot Dozen” list and the Toys”R”Us “Fabulous 15″ Holiday list.

The Princess and the Frog introduces Disney’s newest princess character in more than ten years and the first African-American Disney princess. The product line from Disney Consumer Products (DCP) is supporting the film with a wide range of products spanning toys, fashion, home décor, food, personal care, beauty, stationery, books and an assortment for adults including collectibles, art, bridal wear and couture fashion.

“It is typical with any major Disney film to see movie-inspired product available as early as six weeks prior to the film’s release, and the same is true for The Princess and the Frog,” stated Mary Beech, vice president franchise development and marketing for Disney Consumer Products. “However, the historic release of The Princess and the Frog film has generated tremendous consumer excitement well in advance of the film – and sales thus far have exceeded projections, something that is remarkable for characters that fans are not yet completely familiar with.”

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Disney Store Expands 2009 Black Friday Midnight Openings at Malls Nationwide; Slashes Prices on Top Holiday Gift Ideas Starting at $5

NOTE THIS INFORMATION IS NO LONGER CURRENT. FOR INFORMATION ON THIS YEAR’S BLACK FRIDAY EVENT, PLEASE CLICK HERE

Night owls and early morning bargain hunters can get a head start on holiday gift buying this year as Disney Store prepares to open more than 125 stores nationwide at midnight on Nov. 27 (Black Friday). From opening hours until 10 a.m., shoppers will benefit from 20% off all items, including already discounted merchandise. A host of Black Friday deals at affordable $5, $10 and $15 price points, as well as amazing discounts on big ticket items marked $20 – $40 off*, and special gifts with purchase, will make Disney Store the must-go-to location for shoppers looking for an amazing array of Disney toys, apparel and seasonal décor.

Guests can prepare for their Black Friday Disney Store shopping by previewing hot Disney holiday toys and gift ideas in the YouTube video “Disney Store Holiday Shopping Guide: Share the Magic” now playing online at http://www.youtube.com/watch?v=o3-idoWGEiA.

Disney Store is also reaching out to surrounding communities this year to “share the magic” by donating toys to local Boys & Girls Club chapters across America. On behalf of each of its locations in the United States, Disney Store will donate one hundred (100) toys to each of the local BGCA chapters nearest such locations. Guests who shop at the Disney Store are also encouraged to bring in unwrapped toys, which Disney Store will also donate to the local Boys & Girls Club chapter during the holiday season.

“We recognize that consumers are looking for the best value without compromising quality, and Disney Store offers a unique experience, high-quality product, and this year we have bigger and better holiday deals that will begin on Black Friday and last all weekend long,” said Jim Fielding, president of Disney Store Worldwide. “Last year, we had an overwhelming response from shoppers during our midnight openings, and we are expanding the number of stores opening at midnight to accommodate even more guests.”

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Tough Jobs: Taking the Store out of ‘The Disney Store’

With an economy in the red, The Disney Store appears to have carte blanche with a blue sky concept in which new and existing Disney Stores will feel less like a store and more like a miniature Walt Disney World. The New York Times recently explored some of the potential of the new retail-less shops as provoked by Apple co-founder and Disney board member Steve Jobs.

At a proposed cost of nearly $1M per store for the makeover, innovations include embedded chips in products that invoke interaction with the store’s environment. A concept that’s not too entirely off given the pending reality of RFID chips being introduced en mass to the retail market for inventory control and quick checkouts.

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Disney Consumer Products Unveils D23 Expo Plans: Dream Home, Tiana Wedding Gown, Lifesize LEGO Mural, So Much More

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ANAHEIM, Calif. — August 20, 2009 — Disney’s spectacular product lines will come to life like never before in over 20,000 square feet of fun-filled interactive experiences and activities at the inaugural D23 Expo, where the entire world of Disney will come together under one roof at the Anaheim Convention Center in California from Sept. 10-13. Disney Consumer Products (DCP) will treat fans to a sneak peek of the latest and most innovative Disney products as well as the chance to meet and hear from the artists and designers that bring them to life.

DCP Presents 30 Years of Disney Ornaments from HallmarkD23 Expo attendees will have the premier opportunity to visit the first-ever Disney Dream Home, stroll through 30 years of history of Disney-inspired Hallmark keepsake ornaments, witness Disney Fine Art created right before their eyes, and immerse in the magic of a Disney Fairy Tale Wedding where guests will get a first look at the yet-to-be-unveiled Princess Tiana wedding gown inspired by The Princess and the Frog. They will go behind the scenes of Disney products through a series of events and presentations including fashion shows, art galleries, appearances by best-selling authors such as Ridley Pearson and artists such as Thomas Kinkade, and seminars describing the creative process by Disney toys and electronics designers.Plus, they will be part of a special introduction to the history and future of Disney Store by Disney Stores Worldwide president, Jim Fielding, and much more.

There will be fun for the whole family at the Disney Creativity Center hosted by Crayola, the Disney Princess Story time and Royal Manners event, the Baby Einstein World of Discovery Center, and a magnificent live LEGO building event of Disney characters with the help of Master Builders.

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Disney Store Announces Activities, Events, Promotions and Products for Earth Day

PASADENA, Calif., April 2, 2009 – Disney Store North America unveiled its comprehensive line up of Earth Day activities and promotions designed to educate families about the impact they make by recycling and provide everyone with the opportunity to engage in replanting an endangered rainforest through The Nature Conservancy’s Plant a Billion Trees Campaign (www.plantabillion.org). These initiatives build on The Walt Disney Company’s recently announced long-term environmental goals to reduce emissions, waste, electricity and fuel use, as well as the company’s impact on water and ecosystems.

To add to the Earth Day celebration, Disney Store will also introduce an exclusive assortment of environmentally friendly tee shirts and tote bags made from Sustainable Solutions Group’s RETHINK fabric, a new textile created from recycled water bottles.

“Disney Store’s Earth Day 2009 participation continues Disney’s long-term commitment to protecting the environment,” said Jim Fielding, President, Disney Store Worldwide. “From merchandise made from recycled and organic materials to projects to promote environmental awareness with Boys & Girls Clubs of America and The Nature Conservancy, Disney Store is proud to help bring attention to preserving this magical place in which we live.”

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The Disney Store and the Disney Worldwide Conservation Fund are Proud to Support The Nature Conservancy’s Plant a Billion Trees Campaign

Disney Plant a BillionLAKE BUENA VISTA, Fla., April 1, 2009 — By planting one tree for each eco-friendly, reusable tote bag produced, Disney is helping the Conservancy reach its goal of planting one billion trees in Brazil’s Atlantic Forest by 2015. Disney is planting nearly 100,000 trees in total.

As one of the world’s most endangered tropical forests, the Atlantic Forest is a priority conservation location. It is home to an estimated 2,180 species of mammals, amphibians, reptiles, fish and birds ? or 5 percent of all vertebrates on Earth. Centuries ago the forest covered nearly 580,000 square miles – an area the size of the U.S. eastern seaboard from Maine to South Carolina. Today, only 7 percent remains, much in isolated fragments.

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