As part of the 110th American International Toy Fair in New York, Disney offered an invite-only look at some of the upcoming toys and clothing to support Disney/Pixar’s Monsters University, in theaters on June 21, 2013. The majority of the products on display were from Spin Master who serves as the master licensee for the film. Spin Master, who recently also began releasing products in support of Monsters Inc., previously created waves in the Disney universe when it served as the master licensee for TRON: Legacy, infusing technology in play that hadn’t been seen before. The tradition continues with Monsters University in which some of its most advanced toys don’t use batteries at all, yet manage to produce detailed and intricate amusing actions just the same.
If you’ve seen at least three advertisements on children’s television lately, you’ve no doubt seen the one for CuddleUppets by Jay@Play. For the uninitiated, CuddleUppets are precisely what the earworm of the jingle says — blankets with puppets. Children can wrap themselves up with the cuddly blanket portion of the CuddleUppets while manipulating the puppet portion with one hand. For your convenience, we’ve embedded the commercial below — you’re welcome!
While potential film spoilers and the American International Toy Fair often go hand-in-hand, rare is the opportunity that we are able to actually photograph (with permission) new items that contain information not yet disclosed to the public. That said, yesterday we were able to do just that with some supporting merchandise for Disney/Pixar’s Monsters University, just ahead of the new trailer launch at 9 am ET and the full Toy Fair product launch with John Goodman and Billy Crystal which kicks off an hour later, at 10.