If you’ve seen at least three advertisements on children’s television lately, you’ve no doubt seen the one for CuddleUppets by Jay@Play. For the uninitiated, CuddleUppets are precisely what the earworm of the jingle says — blankets with puppets. Children can wrap themselves up with the cuddly blanket portion of the CuddleUppets while manipulating the puppet portion with one hand. For your convenience, we’ve embedded the commercial below — you’re welcome!
While potential film spoilers and the American International Toy Fair often go hand-in-hand, rare is the opportunity that we are able to actually photograph (with permission) new items that contain information not yet disclosed to the public. That said, yesterday we were able to do just that with some supporting merchandise for Disney/Pixar’s Monsters University, just ahead of the new trailer launch at 9 am ET and the full Toy Fair product launch with John Goodman and Billy Crystal which kicks off an hour later, at 10.