GLENDALE, CA — November 17, 2009 — Weeks before the theatrical release of Disney’s upcoming animated feature The Princess and the Frog, the excitement for film-inspired merchandise is already building in a big way as anticipation for the film intensifies. Since its launch just a few weeks ago, the merchandise has already begun out-selling other Disney Princess items by double digit percentages. At Disney Store locations nationwide and DisneyStore.com, the Princess Tiana Halloween costume and role-play dress were best sellers. At major retailers, top sellers include The Princess and the Frog-inspired dolls, play sets and books. The Princess and the Frog toys have also captured industry praise as the Princess Tiana doll tops FunFare magazine’s “Holiday Hot Dozen” list and the Toys”R”Us “Fabulous 15” Holiday list.
The Princess and the Frog introduces Disney’s newest princess character in more than ten years and the first African-American Disney princess. The product line from Disney Consumer Products (DCP) is supporting the film with a wide range of products spanning toys, fashion, home décor, food, personal care, beauty, stationery, books and an assortment for adults including collectibles, art, bridal wear and couture fashion.
“It is typical with any major Disney film to see movie-inspired product available as early as six weeks prior to the film’s release, and the same is true for The Princess and the Frog,” stated Mary Beech, vice president franchise development and marketing for Disney Consumer Products. “However, the historic release of The Princess and the Frog film has generated tremendous consumer excitement well in advance of the film – and sales thus far have exceeded projections, something that is remarkable for characters that fans are not yet completely familiar with.”