RealD Inc. (NYSE: RLD) and Walt Disney Pictures are celebrating the release of the animated classic “The Lion King” for the first time in 3D with limited-edition, Simba-themed RealD 3D kids’ glasses. Featuring movie-themed colors and a picture of the cheerful and feisty lion cub Simba, the collectible RealD 3D glasses will be distributed at theatres free of charge with the purchase of a child’s ticket to see “The Lion King” in 3D. Simba-themed RealD 3D glasses are available exclusively at RealD 3D-equipped theatres in North America beginning September 16th while supplies last.
Fans attending Disney’s D23 Expo (August 19-21, 2011) will have access to an exclusive advance screening of “The Lion King” in Disney Digital 3D™, ahead of the film’s highly anticipated theatrical and home entertainment releases, The Walt Disney Studios announced today. The screening will be held August 20 at the Anaheim Convention Center in Anaheim, Calif.
“With Disney fans coming from all over the world to experience the D23 Expo, we’ve got the perfect setting and the perfect audience to share in the 3D launch of ‘The Lion King,’ ” said Steven Clark, head of D23. “We’re thrilled to bring our most devoted fans an exclusive look at one of the most iconic and beloved Disney films of all time. This is Pride Rock in a way it’s never been seen before.”