Representatives from both the Rebel Alliance and Galactic Empire were out in full force this morning as LEGO virtually transformed New York City’s Times Square into Yavin IV to unveil the world’s largest LEGO sculpture. Consisting of 5,335,200 LEGO bricks and weighing in at a svelte 45,980 pounds, the full-scale LEGO X-wing Starfighter arrived with much fanfare. Built in the LEGO model shop in Kladno, Czech Republic, the 1:1 replica of LEGO kit 9493 took 32 builders 17,336 hours to construct. Its true 1:1 scale means it measures 11 feet in height, 43 feet in length and has an impressive wingspan of 44 feet. In addition, the cockpit can fit an actual ‘pilot’ (serving as a photo-op during the three day event).
We have learned that Walt Disney World will be hosting a ‘Disney Memories’ event this Saturday, November 19, in the New York City Times Square area, as part of its ‘Let the Memories Begin’ / ‘One More Disney Day’ campaign. Details are sketchy, but sources have told us the event will take place at
12:30 pm – 1:30 pm by the Disney Store location and will involve virtual appearances by Mickey Mouse and some of his friends.
Have you ever wanted to be an Angel? Here’s your chance! To celebrate one of the most talked about shows of the season, ABC will give fans an opportunity to look and feel like an “Angel” for the day, in the heart of New York. The all-day event taking place on Wednesday, September 21, in New York’s Military Island from 6:00 a.m. – 6:00 p.m., will bring a taste of Charlie’s Angels Miami Townsend Agency. Professional makeup artists on hand will offer up quick mini-makeovers with Covergirl products to transform passersby into fearless, glamorous “Angels.” Once each alluring transformation is complete, event goers can strike their best “Angels” pose and have their photo taken in a selection of scenes that will appear on the large jumbotron in the middle of Times Square. Participants will receive a branded photo in addition to having their big screen image emailed to them to share with friends and family. “Charlie’s Angels” premieres Thursday, September 22 at 8:00 pm ET/PT on ABC.
Disney Store Times Square has announced that as part of the third annual Fashion’s Night Out, they will be throwing a ‘Stylish Ever After’ bash at the flagship Times Square store located at 1540 Broadway.
What’s promised is a magical evening of pampering and accessorizing as guests are invited to get a sneak peek at the latest Disney-inspired lifestyle product lines while being treated by royalty. Guests will receive an exclusive mini-manicure with the Disney Princess Designer Collection nail polish and have the opportunity to customize their very own charm bracelet with celebrity jewelry designer Kidada Jones at the Kidada for Disney Store charm bar. Fashionistas will leave smelling as whimsical as Tinker Bell with a special sneak preview of the latest Disney Store Fragrance, Pixie Dust, the first scent that will be available as a personal scent, in eau de toilette (EDT) form.
What better way to introduce ABC’s exciting new summer adventure series, “Expedition Impossible,” than by descending on Times Square Military Island area? To kick off the reality show’s premiere, ABC will erect a sand dune in the iconic New York location and construct multiple physical challenges on Thursday, June 23, from 6:00 a.m. to 6:00 p.m., ET. “Expedition Impossible” premieres Thursday, June 23 at 9:00 pm ET on the ABC Television Network.
He almost (?) wasn’t kidding, when one follower on Twitter proclaimed me virtually homeless when I first announced the full closure of the Disney Store in New York City’s Times Square in the wake of a remodel just six months after the store first opened. So naturally when I was offered the opportunity to peek inside the store a day before it’s set to re-open to the public, I leaped at the chance.
One of a handful of media invited to tour the new changes, not only did I get a first hand look at what’s new at the store, but also received a preview of exciting new lines of merchandise and Disney Store-sponsored events to come.
Just six months after its triumphant return to Manhattan, the two-floor Disney Store Times Square located at 1540 Broadway, the largest in North America, will be fully closing its doors beginning on May 16, as confirmed by @DisneyStore.
While the second floor has followed the store’s new ‘Imagination Park’ concept model, the lower floor was more loosely themed and focused primarily on New York City exclusive items along with Disney Theatrical, Vinylmation, Disney Couture and Bloc28, along with some standard Disney Store merchandise. Within the past couple of weeks, these items have been moved to the upper floor while the first floor undergoes a complete renovation.
Early yesterday morning, a small group of Disney D23 members were invited to visit the all new Disney Store Times Square before it opened its doors to the public for a private shopping experience and in-store continental breakfast. With the store operating in soft mode since last Thursday, Disney Store President Jim Fielding was on-hand to celebrate with the Disney D23 members as was Jodi Benson, the voice of The Little Mermaid’s Ariel and Toy Story 3‘s Barbie.
With check-in for the event commencing at 7:30 am sharp, guests were ushered into the lower level of the store which features a combination of New York City-themed merchandise, exclusive to the Disney Store Times Square location, as well as seasonal Disney Store merchandise and that aimed towards an older demographic, but more on that later. At the event’s official start time of 8 am, guests were invited to journey upstairs to the more ‘traditional’ ‘Imagination Park’ concept store which is where Fielding addressed the crowd from the store’s gazebo which serves as the 350 square foot Disney Store Theater.
Fielding talked about the store’s genesis in August of 2008 and how when he first saw the location at 1540 Broadway, former home to the world’s largest Virgin Megastore, he knew he had to have the space. According to Fielding, it took nearly a year for Disney Store to obtain the lease for the store because the space was in such high demand. He spoke of the nearly 250 cast members, some of which had returned to the company, it took to conduct interviews, hire and train new staff for the store which maintains 24 hour shifts to keep the store in tip-top shape. Although the store is open until Midnight most days, Fielding noted that they have had to keep running the store to 1 am due to large groups of guests still remaining inside. He mentioned that by year-end, they will have opened 19 of the new concept stores with an expected 30 – 40 in 2011, including two in Canada (but declined to identify where specifically). Surprisingly, the most profitable store worldwide is the Paris on the Champs-Élysées store according to Fielding, but he joked that the Times Square store calls Paris daily to make sure they’re beating them.
Of course Fielding spoke to the store itself, which consists of two floors, although the Virgin Megastore it partially replaced was four. He explained that the mezzanine from the former store was removed, resulting in a longer escalator ride and that half of the fourth floor, which houses the store’s internal offices, was also removed, allowing the store to have its high ceilings. About 80% of the merchandise found on the lower floor, according to Fielding, is unique to Disney Store Times Square while the upstairs is what he referred to as ‘”Imagination Park” on steroids.’ The ‘Imagination Park’ portion at Disney Store Times Square is roughly twice the size of the norm so far, all told easily making it the largest Disney Store in North America. The store is so large in fact that its Disney Princess castle is 20 feet tall and features not one, but two of the magic mirrors.
After tackling a brief Q&A session in which Fielding responded to questions along the lines of the current location of the Mickey and Minnie Mouse figures that once hung over the entrance to the former World of Disney store (they’re in storage at Walt Disney Imagineeering as the World of Disney was operated by Disney Parks and Resorts, not Disney Consumer Products as Disney Store is), he introduced Jodi Benson to the attending crowd.
Many announcements on upcoming Vinylmation releases came via the official blog today with the first being what was promised yesterday: a look at the last of the four initial Vinylmation figures to be exclusive to the Disney Store Times Square in New York City when it opens on November 9.
The 9″ ‘Graffiti’ by artist Gerald Mendez will be a limited edition of 1540 pieces (1540 because that’s the street number of the store on Broadway) and will even be individually numbered. It will retail for $49.95 and have a purchase limit of two per guest per day (assuming it even makes it to day two).
Through their official Facebook page, Disney Store has released the following video which features Mickey Mouse taking center stage in the heart of Times Square as the new state-of-the-art marquee is turned on. In addition to a large video screen which shows upcoming promotions related to the store and company, the Disney logo itself as well as the facade of the building have video elements.
Making its official grand opening on November 9, the Disney Store Times Square will be the largest of its kind in North America, featuring a two-story Princess castle, the Imagination Park experience and an entire floor dedicated to merchandise that can only be found at the location.