In a nationwide effort to reduce energy consumption, the U.S. Department of Energy (DOE) and The Advertising Council launched a new series of public service announcements (PSAs) designed to inspire today’s youth and their parents with ways to establish positive energy efficiency practices.
Energy use is on the rise around the world. By 2030, global energy demand is expected to increase 50 percent above 2005 levels, with electricity demand alone in the U.S. projected to rise 29 percent over the same period. Families can help reduce the demand, by using less and becoming more energy efficient. According to a national online survey of tweens ages 8-12 released by the Ad Council, 87 percent say that saving energy is important and 65 percent believe that saving energy on a daily basis is not hard.